F
fred flintstone
Guest
As you may have seen, Clear Channel Radio has reorganized its management structure. The Delaware Cluster reports to a new Regional Sr. VP and a new regional programming VP. The Philadelphia cluster has a new manager, however the Delaware cluster's management apparently remains in place (at least for now).
Even before the management changes, Clear Channel has been flipping stations left and right. This includes two Philadelphia stations and one in Allentown (so far). The two Philadelphia stations CC flipped were doing better in Philly ratings than ANY CC Wilmington station has done in the local books.
Clear Channel's Delaware cluster is among the company's worst performers - if not THE worst performer. New brooms sweep.
Possibilities:
The Delaware cluster is a money pit. The mystery is why Clear Channel hasn't done something about it before now.
Even before the management changes, Clear Channel has been flipping stations left and right. This includes two Philadelphia stations and one in Allentown (so far). The two Philadelphia stations CC flipped were doing better in Philly ratings than ANY CC Wilmington station has done in the local books.
Clear Channel's Delaware cluster is among the company's worst performers - if not THE worst performer. New brooms sweep.
Possibilities:
- Sell off the Delaware cluster and take the write off (since CC can not hope to get back anywhere near what they paid).
- Start flipping looking to get younger listeners and more Black and Hispanic listeners (who are not as likely to desert terrestrial radio for ipods and satellite radio.
- Cut costs. Fire everybody and go to automation, syndication and voice tracking. Next best thing to increased sales is reduced costs.
The Delaware cluster is a money pit. The mystery is why Clear Channel hasn't done something about it before now.