TheBigA said:jabba17 said:Someone will make out like a bandit once one of these overleveraged biggies goes bust, buying successful, well-positioned stations on the cheap and running them properly, and leaving the dregs to someone else.
If you look at what happens when a company "goes bust," it's not a pretty picture. I've studied what happened to radio after 1948 and before the rise of rock & roll, and it was very ugly. You know what a foreclosed house looks like? That's what will happen. And "the dregs" will all just go dark. Actually, lots of them either already have, or have been turned into brokered religious stations, which is basically the same thing.
I didn't say that everyone would make out like a bandit...just the ones in position to buy the good signals. And, yes, some of the dregs will go dark. Some may "move back out" as quickly as they moved in. And some will go after local niche markets. Look at the AM dial.
I didn't say it would be pretty, but more people would end up making money in radio than the lemmings-over-the-cliff death match we have today.