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CLEAR CHANNEL QUESTION

J

jeffdfw

What logic would be used in the decision by Clear Channel to flip #2 WRLX (6.2 12+) West Palm Beach, FL from Soft AC to Spanish!?! They have a classic rock station in the market pulling a 1.4. Go figure. I guess it is the same logic that keeps Lonestar on life support huh? :-\
 
jeffdfw said:
What logic would be used in the decision by Clear Channel to flip #2 WRLX (6.2 12+) West Palm Beach, FL from Soft AC to Spanish!?! They have a classic rock station in the market pulling a 1.4. Go figure. I guess it is the same logic that keeps Lonestar on life support huh? :-\
Click to expand...

Billings. WKGR has a 1.6 power ratio, while WRLX has a 0.5 ratio, since most of the numbers are 55+ and not very easy to sell. WKGR bills more than WRLX as a consequence.

WKGR had a 2.9 in summer, not a 1.4. It also shows with a 5.4 in the Ft. Pierce book, as it is a full C.
 
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