Clear Channel to "move to national programming"

[NashvilleDJ]

Here in the Nashville cluster we lost a total of 7 people... 3 sales managers, 3 sales people, and 1 member of the news programming staff for WLAC.

On the "National Programming" strain, there's nothing going on with that concept...
The Seacrest show is NOT a part of that either, it's just a syndicated cut of his KIIS morning show offered by Premier Radio for stations owned by anyone, not CC exclusive, and the station group wanted to grab onto it since Seacrest is already a part of WRVW's branding with AT40.

 

[Tibbs4]

Roddy Freeman posted this link over on the ATL Board. I guess this is the post to apply it to.
Pretty straight forward read on where CC and the others have screwed up. We've all heard it
before, of course...

http://insidemusicmedia.blogspot.com/2009/01/radio-bankrupt-in-6-to-12-months.html


Looks like more proof that the All-American debt is the death of radio, huh? The sad thing is
the people that deserve to be held responsible for this get off free or with big bonuses and
the "little people" get blamed and fired because they couldn't fix the messes the "brilliant"
CEO's created. Especially OBVIOUS is the comments of hiring sales staffs in the post. Just
the opposite of what's being done by corporate raideo.

 

[Tibbs4]

Roddy Freeman posted this link over on the ATL Board. I guess this is the post to apply it to.
Pretty straight forward read on where CC and the others have screwed up. We've all heard it
before, of course...

http://insidemusicmedia.blogspot.com/2009/01/radio-bankrupt-in-6-to-12-months.html


Looks like more proof that the All-American debt is the death of radio, huh? The sad thing is
the people that deserve to be held responsible for this get off free or with big bonuses and
the "little people" get blamed and fired because they couldn't fix the messes the "brilliant"
CEO's created. Especially OBVIOUS are the comments about hiring sales staffs in the post. Just
the opposite of what's being done by corporate raideo.

 

[TheBigA]

As I pointed out on the Atlanta board, the writer of that blog had a long and bitter legal battle with Clear Channel, so he's hardly an unbiased source of information. His story is mostly wishful thinking.

What he doesn't consider with regards to sales is the demise of local businesses. What happened to all the local department stores in this town? They're all gone. You don't need a huge staff of sales people when most of the local businesses have gone belly up.

 

[Tibbs4]

I don't know why I even try, but no matter how many battles one has had with CC does not erode simple
logic. No matter what business you are in, if you have fewer contacts with potential clients or customers,
your sales are less THAN THEY COULD BE. Biased or not, take your bread and butter people away and see
how many times even the phone rings or the an e-mail dragging in sales works.

I didn't know CC owned radio stations in swamps or foreign planets, BigA. Since you are such a stickler for
exactisms of all of us, could you please tell me exactly what urban markets in the Top 200 markets of America
no longer have most businesses still open? Malls, shopping centers, etc. here's still pretty full. Why are all
businesses gone? You can thank business consolidation like Kroger, Wal-Mart, Best Buy, Home Depot for
that. And in the day those businesses used radio and newspapers to advertise heavily along with even
a thing called television. Now, marketing has changed. The internet has stolen business from radio, did you
know that?

Seriously, what in his story, is wishful thinking? Overblown? Perhaps. But a couple of big companies will
fall or seriously restructure by September. Fahid and the billionaires clubs are down to millions. They should
drop the prices of CBS and be out.