Well, Mr. Riviera,
Your sentiments are interesting and well-meaning. I applaud you for them. It's just that they are a bit short-sighted and naive.
The TelComm Act of 1996 is not and was not the cause of the recent upheaval in the industry. It was merely a symptom -- a signpost -- of what was to come. This trend really began a quarter of a century ago (Gosh, has it been that long) with Docket 80-90, the FCC action that essentially reworked how FM signals are allocated. During this groundbreaking action, the FCC specifically stated that they were attempting to put on more stations than can viably exist in the marketplace. And, that's what they did.
Now, flash forward about 10 years. Stations are coming in. FMs in outlying areas are moving into bigger cities with the help of the new regs. We are looking at what the FCC predicted coming to pass. Now, the problem -- the FCC now doesn't have the stomach to see it happen. So, we get duopoly. And, frankly, the pre-1996 rules worked pretty well, if you ask me.
Sure. The floodgates opened in 1996. But, change isn't always a bad thing. Your basic premise here is that the public is being damaged. I am not sure I buy that. With these rules, we have a plethora of stations on that simply could not exist on their own. I posit that the public is BETTER served with more choices than with less. Sure, these choices are not the full-service varieties of your youth. But, they don't need to be. Media consumers have choices they didn't have in those days. Radio has become a jukebox not just because it's cheap; it's because that's what listeners expect. Entertainment is everywhere. Radio cannot and should not be all things to all people.
Want regulation? Great. Let's try it like Canada. In Canada, in order to get a signal, one has to submit an economic plan. Without one, no station. That's why even in big Canadian cities there are holes in the dial. Is that in the public's best interest? I doubt it. Choice is good, even in Canada (who wants maple syrup every freakin' day?!).
If Clear Channel or its progeny are not serving the public or finding a market, the market will make the determination. When listeners stop listening, and go to their iPods, satellite, TV, or whatever, Clear Channel will pay the price. So far, it largely hasn't happened. Now, dumb moves like blowing up WGST's local content might hasten that, but the jury is still out there.
I am not here to make excuses for CCU. I just understand how this stuff works. These changes are painful for all of us. But, to point fingers and expect our benefactors in DC to bail us out is simply facile.
Oh, and to roll back the regs? Gosh, what a legal mess. Let's start with a chat about the takings clause of the 5th Amendment and work up from there. Yikes.
-Prof.