Especially in the middle of the country. There are stations in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM," etc. What other one of these almost oldies stations exist?
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Clear Channel's answer to failing oldies formats... Gold AC?
- Thread starter radiogeek07
- Start date
R
Radford
Guest
> Especially in the middle of the country. There are stations
> in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM," etc.
> What other one of these almost oldies stations exist?
>
Take a look at WSNI-FM in Philadelphia...
> in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM," etc.
> What other one of these almost oldies stations exist?
>
Take a look at WSNI-FM in Philadelphia...
J
JohnnyMorganWXJX
Guest
> Especially in the middle of the country. There are stations
> in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM," etc.
> What other one of these almost oldies stations exist?
>
That's nothing new really. WMJI/Cleveland (and to a certain extent WWSW/Pittsburgh) were gold-based ACs in the early-mid 80s and switched to oldies without many existing listeners noticing--but gaining HUGE numbers of new listeners.
So, in a sense, it's kinda gone full circle.
> in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM," etc.
> What other one of these almost oldies stations exist?
>
That's nothing new really. WMJI/Cleveland (and to a certain extent WWSW/Pittsburgh) were gold-based ACs in the early-mid 80s and switched to oldies without many existing listeners noticing--but gaining HUGE numbers of new listeners.
So, in a sense, it's kinda gone full circle.
Lite 99.9 got rid of most of their 60s titles, mostly 70s and 80s based at this point. (all Christmas until Dec. 26). They run 70s weekends and Dick bartleyon Saturday nights (except Dec.) Lite 93.3 has many more 60s titles and gold slots. <P ID="signature">______________
Classic Christmas Jingle
http://www.thebig8.net/merry_christmas_from_cklw.mp3</P>
Classic Christmas Jingle
http://www.thebig8.net/merry_christmas_from_cklw.mp3</P>
> > Especially in the middle of the country. There are
> stations
> > in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM,"
> etc.
> > What other one of these almost oldies stations exist?
> >
> Take a look at WSNI-FM in Philadelphia...
>
Sunny is a Gold AC format. They don't do well 12+ (doesn't matter), but from what I've heard, they do ok 25-54. Sunny is a good station in my opinion and this may be a smart approach.
If 101.1 Jack FM fails (it actually is failing), maybe CBS Radio will try Gold AC on 101.1. "Sunny 101.1 New York's Favorites of the 60s, 70s, and 80s". That would be a great battle to watch between WCBS FM and Lite FM.
> stations
> > in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM,"
> etc.
> > What other one of these almost oldies stations exist?
> >
> Take a look at WSNI-FM in Philadelphia...
>
Sunny is a Gold AC format. They don't do well 12+ (doesn't matter), but from what I've heard, they do ok 25-54. Sunny is a good station in my opinion and this may be a smart approach.
If 101.1 Jack FM fails (it actually is failing), maybe CBS Radio will try Gold AC on 101.1. "Sunny 101.1 New York's Favorites of the 60s, 70s, and 80s". That would be a great battle to watch between WCBS FM and Lite FM.
> Especially in the middle of the country. There are stations
> in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM," etc.
> What other one of these almost oldies stations exist?
>
WRIT in Milwaukee "The Greatest Hits Of The 60s & 70s" is like a reincarnation of Sunny 97.1 Dallas.
9-5 No Repeat Workdays
Sunday 70s
60s-70s Oldies (mostly 70s) with 80s Soft AC tracks thrown in.
Example of songs played on WRIT:
Elton John - I Guess Thats Why They Call It The Blues
Peabo Bryson - If Ever You're In My Arms
Dan Fogelberg - Longer
Dan Hill - Sometimes When We Touch
Firefall - Just Remember I Love You
Linda Ronstadt - Long Long Time
Paul Davis - Cool Night
I wouldn't be suprised if they came back from their Christmas format as "Sunny 95.7"
Plus their sister station WLTQ "Light 97.3" (Mainstream AC) flipped to Classic Rock as "97.3 The Brew" in September 2004 leaving Milwaukee ACless. They also share the same PD.<P ID="signature">______________
</P>
> in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM," etc.
> What other one of these almost oldies stations exist?
>
WRIT in Milwaukee "The Greatest Hits Of The 60s & 70s" is like a reincarnation of Sunny 97.1 Dallas.
9-5 No Repeat Workdays
Sunday 70s
60s-70s Oldies (mostly 70s) with 80s Soft AC tracks thrown in.
Example of songs played on WRIT:
Elton John - I Guess Thats Why They Call It The Blues
Peabo Bryson - If Ever You're In My Arms
Dan Fogelberg - Longer
Dan Hill - Sometimes When We Touch
Firefall - Just Remember I Love You
Linda Ronstadt - Long Long Time
Paul Davis - Cool Night
I wouldn't be suprised if they came back from their Christmas format as "Sunny 95.7"
Plus their sister station WLTQ "Light 97.3" (Mainstream AC) flipped to Classic Rock as "97.3 The Brew" in September 2004 leaving Milwaukee ACless. They also share the same PD.<P ID="signature">______________
</P>
> Especially in the middle of the country. There are stations
> in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM," etc.
> What other one of these almost oldies stations exist?
>
woll in west palm beach is like it, and also the station is not cc but its cbs, kfrc is like it<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com</P>
> in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM," etc.
> What other one of these almost oldies stations exist?
>
woll in west palm beach is like it, and also the station is not cc but its cbs, kfrc is like it<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com</P>
> > Especially in the middle of the country. There are
> stations
> > in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM,"
> etc.
> > What other one of these almost oldies stations exist?
> >
> woll in west palm beach is like it, and also the station is
> not cc but its cbs, kfrc is like it
>
No, WOLL is owned by CC.
> stations
> > in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM,"
> etc.
> > What other one of these almost oldies stations exist?
> >
> woll in west palm beach is like it, and also the station is
> not cc but its cbs, kfrc is like it
>
No, WOLL is owned by CC.
> > > Especially in the middle of the country. There are
> > stations
> > > in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM,"
> > etc.
> > > What other one of these almost oldies stations exist?
> > >
> > woll in west palm beach is like it, and also the station
> is
> > not cc but its cbs, kfrc is like it
> >
>
> No, WOLL is owned by CC.
>
I was talking about kfrc<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com</P>
> > stations
> > > in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM,"
> > etc.
> > > What other one of these almost oldies stations exist?
> > >
> > woll in west palm beach is like it, and also the station
> is
> > not cc but its cbs, kfrc is like it
> >
>
> No, WOLL is owned by CC.
>
I was talking about kfrc<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com</P>
> > > > Especially in the middle of the country. There are
> > > stations
> > > > in Dayton Ohio "Light 99.9," Columbus, "93-3 light
> FM,"
> > > etc.
> > > > What other one of these almost oldies stations exist?
>
> > > >
> > > woll in west palm beach is like it, and also the station
>
> > is
> > > not cc but its cbs, kfrc is like it
> > >
> >
> > No, WOLL is owned by CC.
> >
> I was talking about kfrc
>
Sorry, the wording looked a little weird.
> > > stations
> > > > in Dayton Ohio "Light 99.9," Columbus, "93-3 light
> FM,"
> > > etc.
> > > > What other one of these almost oldies stations exist?
>
> > > >
> > > woll in west palm beach is like it, and also the station
>
> > is
> > > not cc but its cbs, kfrc is like it
> > >
> >
> > No, WOLL is owned by CC.
> >
> I was talking about kfrc
>
Sorry, the wording looked a little weird.
B
bigwoody
Guest
> Especially in the middle of the country. There are stations
> in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM," etc.
> What other one of these almost oldies stations exist?
>
And most do not do well (WRSN/Raleigh good example). CC started carbon-copying WSNI/Philly about 2 years ago. WSNI found a hole created by WOGL NOT being a good solid oldies station. WSNI flourished. WOGL back and doing better. AC/Oldies format is failing in many markets. These AC/Oldies stations are actually targeting 35-64, and have high 50 plus numbers - which is where oldies stations were. So what's the difference? Either way it's skewing too old. Why go backwards? Makes no sense. AC as we know it is about over. 25-35 yr old women these days don't want the sleepy AC fare that the same demos wanted 10-15 years ago.
I sure hope WZZN's "experiment" works, as well as WABC bringing back "Music Radio" on Sundays. Traditional oldies (60s/70s now) is as viable as AC/Oldies. Same demos are being targeted. <P ID="edit"><FONT class="small">Edited by bigwoody on 12/22/05 03:41 AM.</FONT></P>
> in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM," etc.
> What other one of these almost oldies stations exist?
>
And most do not do well (WRSN/Raleigh good example). CC started carbon-copying WSNI/Philly about 2 years ago. WSNI found a hole created by WOGL NOT being a good solid oldies station. WSNI flourished. WOGL back and doing better. AC/Oldies format is failing in many markets. These AC/Oldies stations are actually targeting 35-64, and have high 50 plus numbers - which is where oldies stations were. So what's the difference? Either way it's skewing too old. Why go backwards? Makes no sense. AC as we know it is about over. 25-35 yr old women these days don't want the sleepy AC fare that the same demos wanted 10-15 years ago.
I sure hope WZZN's "experiment" works, as well as WABC bringing back "Music Radio" on Sundays. Traditional oldies (60s/70s now) is as viable as AC/Oldies. Same demos are being targeted. <P ID="edit"><FONT class="small">Edited by bigwoody on 12/22/05 03:41 AM.</FONT></P>
B
bigwoody
Guest
> > Especially in the middle of the country. There are
> stations
> > in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM,"
> etc.
> > What other one of these almost oldies stations exist?
> >
> woll in west palm beach is like it, and also the station is
> not cc but its cbs, kfrc is like it
>
WOLL is an "oldies station" as much as WXTB/Tampa is a country station. WOLL is AC all the way. It might play a late 60s record now and again, but that's as close to "oldies" as it gets. My buddy imaged that station during it's oldies? to AC transition.
> stations
> > in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM,"
> etc.
> > What other one of these almost oldies stations exist?
> >
> woll in west palm beach is like it, and also the station is
> not cc but its cbs, kfrc is like it
>
WOLL is an "oldies station" as much as WXTB/Tampa is a country station. WOLL is AC all the way. It might play a late 60s record now and again, but that's as close to "oldies" as it gets. My buddy imaged that station during it's oldies? to AC transition.
B
bigwoody
Guest
> > Especially in the middle of the country. There are
> stations
> > in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM,"
> etc.
> > What other one of these almost oldies stations exist?
> >
>
> That's nothing new really. WMJI/Cleveland (and to a certain
> extent WWSW/Pittsburgh) were gold-based ACs in the early-mid
> 80s and switched to oldies without many existing listeners
> noticing--but gaining HUGE numbers of new listeners.
>
> So, in a sense, it's kinda gone full circle.
>
Yes, but the demo lifestyle is different than the mid-80s. 25-35 yr old women aren't the same as those in the mid-80s. The AC fare being played then doesn't wash now.
WMJI went all oldies when WHK gave it up and went all business. Plus, WMJI was also playing a lot of "classic rock" titles when it went all oldies. It could because new classic rock WNCX (signed on 1986) wasn't very good. AND WMJI had the WIXY heritage to play off of.
> stations
> > in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM,"
> etc.
> > What other one of these almost oldies stations exist?
> >
>
> That's nothing new really. WMJI/Cleveland (and to a certain
> extent WWSW/Pittsburgh) were gold-based ACs in the early-mid
> 80s and switched to oldies without many existing listeners
> noticing--but gaining HUGE numbers of new listeners.
>
> So, in a sense, it's kinda gone full circle.
>
Yes, but the demo lifestyle is different than the mid-80s. 25-35 yr old women aren't the same as those in the mid-80s. The AC fare being played then doesn't wash now.
WMJI went all oldies when WHK gave it up and went all business. Plus, WMJI was also playing a lot of "classic rock" titles when it went all oldies. It could because new classic rock WNCX (signed on 1986) wasn't very good. AND WMJI had the WIXY heritage to play off of.
> > > > > Especially in the middle of the country. There are
> > > > stations
> > > > > in Dayton Ohio "Light 99.9," Columbus, "93-3 light
> > FM,"
> > > > etc.
> > > > > What other one of these almost oldies stations
> exist?
> >
> > > > >
> > > > woll in west palm beach is like it, and also the
> station
> >
> > > is
> > > > not cc but its cbs, kfrc is like it
> > > >
> > >
> > > No, WOLL is owned by CC.
> > >
> > I was talking about kfrc
> >
>
> Sorry, the wording looked a little weird.
>
oh yeah lmao, after reading it dose look weird
<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com</P>
> > > > stations
> > > > > in Dayton Ohio "Light 99.9," Columbus, "93-3 light
> > FM,"
> > > > etc.
> > > > > What other one of these almost oldies stations
> exist?
> >
> > > > >
> > > > woll in west palm beach is like it, and also the
> station
> >
> > > is
> > > > not cc but its cbs, kfrc is like it
> > > >
> > >
> > > No, WOLL is owned by CC.
> > >
> > I was talking about kfrc
> >
>
> Sorry, the wording looked a little weird.
>
oh yeah lmao, after reading it dose look weird
<P ID="signature">______________http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com</P>
J
JohnnyMorganWXJX
Guest
> Yes, but the demo lifestyle is different than the mid-80s.
> 25-35 yr old women aren't the same as those in the mid-80s.
> The AC fare being played then doesn't wash now.
I guess that's true. But as we move further into the 80s with the oldies genre, Annie Lennox, Sting/Police, Tears for Fears might well jive with the AC titles of today (if we could agree on what exactly *IS* AC today!)
> WMJI went all oldies when WHK gave it up and went all
> business. Plus, WMJI was also playing a lot of "classic
> rock" titles when it went all oldies. It could because new
> classic rock WNCX (signed on 1986) wasn't very good. AND
> WMJI had the WIXY heritage to play off of.
WHK's oldies format died in 1988, just about the same time Denny Sanders was hired at WMJI. But Majic didn't go oldies until about two years later, under Joel Lind (and then hit the big-time under John Gorman).
And no lie WMJI played off the WIXY heritage--literally. Gorman had to replace all the WMJI oldies because the AC gold used previously was ALL OLD WIXY CARTS (only 15-20 years old!).
> 25-35 yr old women aren't the same as those in the mid-80s.
> The AC fare being played then doesn't wash now.
I guess that's true. But as we move further into the 80s with the oldies genre, Annie Lennox, Sting/Police, Tears for Fears might well jive with the AC titles of today (if we could agree on what exactly *IS* AC today!)
> WMJI went all oldies when WHK gave it up and went all
> business. Plus, WMJI was also playing a lot of "classic
> rock" titles when it went all oldies. It could because new
> classic rock WNCX (signed on 1986) wasn't very good. AND
> WMJI had the WIXY heritage to play off of.
WHK's oldies format died in 1988, just about the same time Denny Sanders was hired at WMJI. But Majic didn't go oldies until about two years later, under Joel Lind (and then hit the big-time under John Gorman).
And no lie WMJI played off the WIXY heritage--literally. Gorman had to replace all the WMJI oldies because the AC gold used previously was ALL OLD WIXY CARTS (only 15-20 years old!).
> Especially in the middle of the country. There are stations
> in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM," etc.
> What other one of these almost oldies stations exist?
When Clear Channel flipped Atlanta's Oldies station to Hispanic, the lite rock station picked up most of the former format's softer playlist.
<P ID="signature">______________
In Harmony
From the Bop Shop,
Brian "BD Bopper"</P>
> in Dayton Ohio "Light 99.9," Columbus, "93-3 light FM," etc.
> What other one of these almost oldies stations exist?
When Clear Channel flipped Atlanta's Oldies station to Hispanic, the lite rock station picked up most of the former format's softer playlist.
<P ID="signature">______________
In Harmony
From the Bop Shop,
Brian "BD Bopper"</P>
- Status