Clear Channel's Hispanic Radio Division

[gibby]

In a recent interview with Jim Lawson, VP/Programming for CC's Hispanic
Radio Division, he revealed that CC was currently developing multiple formats
targeting 18-34 and 25-54 with both spanish-language and bilingual presentations, and that by the end of the year they were expected to
reach 35 to 40 stations. What hispanic formats do many here feel are missing, or what formats do think they will attempt, and what formats would you prefer?

 

[davideduardo]

> In a recent interview with Jim Lawson, VP/Programming for
> CC's Hispanic
> Radio Division, he revealed that CC was currently developing
> multiple formats
> targeting 18-34 and 25-54 with both spanish-language and
> bilingual presentations, and that by the end of the year
> they were expected to
> reach 35 to 40 stations. What hispanic formats do many
> here feel are missing, or what formats do think they will
> attempt, and what formats would you prefer?

Those folks ar Clear a sure good liars. they claimed to have invented the Hurban format, which had been on the air in PR for nearly a decade before they took it... and then claimed to have invented the Preciosa concept, which they stole from Recuerdo in LA which was 4 years old when Preciosa started.

So, if they say they are developing formats, I suspect they are also lying or exaggerating. The developed an AC format in San Jose, based on playing stiffs, and which did a no-show in its first month on the air. If that is "new foremats" may they continue to pioneer in those areas.

I do not think there is any "missing format" and they are just doing spin...
>