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Clear Channel's New Logo - Feh

DToTheJ

DToTheJ

In addition to rebranding from "Clear Channel Radio" to "Clear Channel Media And Entertainment," they've also unveiled a new logo found here.

I dunno... A little too cloudy for me... Think Cumulus will sue?
 
Not as dopey as the Time Warner eye & ear. That ranks as the worst, in my opinion.

This brings to mind the old CBS eye in the clouds logo.
 
Clouds....A big "C"?.....Why didn't Cumulus think of this?........
 
SirRoxalot said:
They could have gone with CCM...
Click to expand...

You're on to something. The problem with the new Clear Channel logo isn't that it reminds anyone of Cumulus, it's just too freakin' much. The best logos are clean and simple. I hate it. I will admit, however, that I am also biased against the name change. It smacks of window dressing.

It wasn't long ago that there was a discussion here about whether or not Pandora Radio is truly radio. Now Pandora uses it and Clear Channel doesn't.
 
The sad part about this is how much this new logo probably cost. I was involved in the logo designs for various companies where I've worked, and these things can cost hundreds of thousands of dollars. The biggest problem I see with the CC logo will be the cost of duplication for letterhead and business cards. Not to mention if they want this on buildings and offices. Cumulus is simpler, with only two colors.
 
TheBigA said:
The sad part about this is how much this new logo probably cost. I was involved in the logo designs for various companies where I've worked, and these things can cost hundreds of thousands of dollars. The biggest problem I see with the CC logo will be the cost of duplication for letterhead and business cards. Not to mention if they want this on buildings and offices. Cumulus is simpler, with only two colors.
Click to expand...

You're right. I hadn't even considered the cost. Cumulus is much better and says neither radio nor media nor anything. I'd forgotten I learned this lesson when I was running radio stations: 2 Color logos are cheaper to reproduce and look better.
 
DToTheJ said:
In addition to rebranding from "Clear Channel Radio" to "Clear Channel Media And Entertainment," they've also unveiled a new logo found here.

I dunno... A little too cloudy for me... Think Cumulus will sue?
Click to expand...

Clouds are apparently in nowadays,
e.g., Cloud Computing, iCloud, etc.
 
Maybe it's interactive, based on the financial forecast. Some days it's cloudy, some days it's sunny, some days it's stormy...
 
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