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Clear Channel's NYC Traffic Station Online

B

Barry

I've been listening to some of Clear Channel's reasonably well programmed commercial free music channels available on smartphones and other portable devices through their IHeartRadio app. Some are also rebroadcast on local HD2 stations.
I recently found on IHeartRadio a service devoted to New York traffic reports, 24/7. I was surprised this was only available online, as traffic reports are generally most useful to people that are out on the road driving. Then I saw an article today in Radio Ink that sheds some light on this. It states that Toyota will be the first auto manufacturer to incorporate IHeartRadio in some of their cars, starting next year. Then it made sense. In addition to terrestrial radio (and some channels on XM), CC will be providing a variety of online stations, including local traffic for people in cars. That seems to be a smart move to keep up with technological trends.
Radio Ink Article: http://www.radioink.com/Article.asp?id=2023777&spid=24698
 
IHeartRadio has another information service in addition to the NYC traffic channel. Called White House Brief, it covers all things political.
I listened for a few minutes, and found it quite interesting. It resembles Sirius XM's political channel called POTUS. They were having a thoughtful yet humorous segment about the controversial passenger searches at the nation's airports.
Clear Channel should put this on an HD3 in New York.
It seems to me that with a wide variety of commercial free channels that will be available in cars, CC's IHeartRadio is developing competition to satellite radio.
 
They should have the iHeartRadio channels on HD radio, in the event that takes off. But Internet radio in cars is growing faster than HD radio in cars. Clear Channel doesn't want to lose its market share to independent Internet stations and Pandora so of course they'll want to compete in the Internet radio business and they have the resources to be a major player. Once Internet radio in cars reaches a critical point, which it will reach this decade, then CC will sell commercials on their Internet stations.
 
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