> > hopefully some peeps are but I am sure they will be back
> > somewhere the next thing that should be loooked into is
> all
> > these testimonials the talk show hacks do.....man oh man
> > they have new cars weight reduction home, security
> systems,
> > ect
> >
> There is nothing that requires a live commercial spot -
> which those are - has to be ID'ed as "This is a paid
> commercial announcement." I do believe all that's required
> is to log it as commercial time.
It must be clear who is sponsoring the spot, which is usually acheived by clear identification of the sponsor per the FCC Sponsorchip Identification Rules Title 47, 73.4242.
For example, a teaser that says "Car prices explode in Southtown this weekend" does not meet the ID rule. If they add "Ford prices explode..." it does.
So, some form of sponsor ID is a requirement. Sying "this is a paid commercial" is not, and these are usually station policy, not the FCC (political is a different animal, with rules on usage, LUR, etc)