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Clear to flip to Spanish language on another FM?
- Thread starter davideduardo
- Start date
BRNout said:
Philly was an exception. First, with under 4% Hispanic population, the market was much smaller than Chicago, DC or NY to name a couple. Second, the market is mostly Puerto Rican, and in its third generation in Philly... the large migration ended towards the late 60's. Those under 40 are pretty assimilated and not likely to use Spanish language radio much. And the younger generation is like Jennifer Lopez, who had to be taught Spanish (in J-Lo's case, to do the Selena film) if they were to be able to speak it.
The market exists in Chicago, although as you say, it is fragmented enough now. No market existed in Philly for the 18-34 format Clear did there.
BOBBY.B said:
I always press "2" when it is an option... wait times are shorter and the people much nicer!
DavidEduardo said:
We tend to agree on these points, I think. My opinion was that the flip of WNUA to Mega was pushing it a bit too far and that marketplace is indeed quite fragmented. In looking at the ratings, La Calle is really struggling - but given its ownership it won't flip to any English language formats. So, we are to the point in this market where enough is enough. And, that's no different from markets that find themselves with a wealth of urban formats (St. Louis comes to mind).
Difference is, nobody is going to flip 106.7 to country or sports talk - so the free market gets blunted a bit because of the nature of the ownership.
They have a sister station called El Patron
its in Atlanta
http://www.1053elpatron.com/main.html
El Patron recently sorta "Merged" with its in market sister that was also Spanish (I think it was called Viva 105.7) while 105.7 flipped rhythmic AC.
NO domain names with "El Patron" along with the frequencies have been registered. There was one registered in 2007 with 103.5 but it was not by Clear Channel.
If anything they'll flip 95.5 to Regional Mexican as "El Patron" which they should have done in the first place.
its in Atlanta
http://www.1053elpatron.com/main.html
El Patron recently sorta "Merged" with its in market sister that was also Spanish (I think it was called Viva 105.7) while 105.7 flipped rhythmic AC.
NO domain names with "El Patron" along with the frequencies have been registered. There was one registered in 2007 with 103.5 but it was not by Clear Channel.
If anything they'll flip 95.5 to Regional Mexican as "El Patron" which they should have done in the first place.
Jeremy Andrews said:
As I said, "On the other hand, in Atlanta Clear had a CHR and a regional in Spanish. They dumped the CHR and kept the retional station alive. WNUA is Spanish language CHR... maybe they plan to flip it, and the reporter for TeleGuia got it wrong?"
OTOH, Chicago already has two full regionals, and one "Mexican" format (sans "regional") so the field is crowded. There is only one full signal CHR, 95.5.
Maybe they will read this thread and not do anything. ;D ;D
The suspense of all this is killing me....anyone have an idea when this Clear Channel flip is supposed to happen ???
105.1 is a full signal from I believe the Sears Tower.
WLEY is a suburban stick and is directional away from the north to protect WVCY Milwaukee on 107.7, so areas north you're going to have issues with listening to The Law. I believe its on the WSCR tower in Glendale Heights.
I remember living in Zion going thru a lot of trouble trying to hear the old WYSY back in the 90s.
WLEY is a suburban stick and is directional away from the north to protect WVCY Milwaukee on 107.7, so areas north you're going to have issues with listening to The Law. I believe its on the WSCR tower in Glendale Heights.
I remember living in Zion going thru a lot of trouble trying to hear the old WYSY back in the 90s.
M
musicman3355
Guest
DavidEduardo said:
Clear Channel does have 4 spanish stations on the AM actually, La Preciosa 1440 in the Inland Empire, Rumba 1200/Mia 1430 in Boston, and Rumba 1480 in Philly... but none of those have great ratings though.
I wouldn't say an FM would flip, but WNUA would maybe become a Regional Mexican/Spanish Pop hybrid just like 105.3 El Patron in ATL (which is actually showing good ratings). If anything, they might flip one AM station, possibly 1390 or 1690.
musicman3355 said:
1480 doesn't set the ratings world on fire in Philly because it is one of the poorest 5KW signals I've ever heard.
Rumba 1200 in Boston is about to go News-Talk en Ingles any day now.
And another reason RUMBA-FM in Philly failed is that CC failed to promote the station. Hispanics in Philly have been listening to MEGA-AM for years. Unless they had seen an advertisement for the new FM station they wouldn't have known it existed nor would they check for it.
Jeremy Andrews said:
Hancock, but effectively the same thing...
musicman3355 said:
An AM will work where there is no FM in Spanish... but once there is a specific format on FM, any AM offering will be ground-clutter level.
WBZY in Atlanta is not a pop/regional hybrid. It is hard core regional Mexican.
AM's will work with music, but only when it is "niche" formatted (the case is proven with KSAH-AM in San Antonio, which is running a truly niched Mexican format). But I will agree with you David on this point, AM's typically do not work when you have a big FM offering in the market.
Now, using the 4 AM example with Clear Channel with La Preciosa is ridiculous, since they do not get any ratings with any of those stations. Most Preciosa's are not doing good in markets (except where they are format exclusive, like is the case in Santa Barbara and Bakersfield). In Fresno, it is a rat race with Recuerdo and Preciosa (also in Salinas).
I don't see Clear changing formats of another station in Chicago, unless they blow up Mega (there Spanish Pop station).
If they blow up 107.5, they will have to deal with a strong African American community that will start a political protest (since WGCI has been there forever). It would be like blowing up "Tejano" on FM in San Antonio (ironically, also on 107.5).
Clear Channel will not flip anytime soon, but then again, they are Clear Channel ;D
Now, using the 4 AM example with Clear Channel with La Preciosa is ridiculous, since they do not get any ratings with any of those stations. Most Preciosa's are not doing good in markets (except where they are format exclusive, like is the case in Santa Barbara and Bakersfield). In Fresno, it is a rat race with Recuerdo and Preciosa (also in Salinas).
I don't see Clear changing formats of another station in Chicago, unless they blow up Mega (there Spanish Pop station).
If they blow up 107.5, they will have to deal with a strong African American community that will start a political protest (since WGCI has been there forever). It would be like blowing up "Tejano" on FM in San Antonio (ironically, also on 107.5).
Clear Channel will not flip anytime soon, but then again, they are Clear Channel ;D
DavidEduardo said:
Could it be that this Marta Saldana doesn't know what she's talking about????
It is interesting that all the Clear Channel FM stations are doing well in the ratings. So why change?
M
Moonshine
Guest
Because it's Clear Channel and they do really stupd things from time to time!
M
MN Maniac
Guest
Jeremy Andrews said:
Plus, if you're downtown, you're going to have second adjacent issues with WGCI-107.5. Especially with cheap radios surrounded by all that concrete and steel.
I could have sworn around 2000 or 2001 I read some story about WOJO getting a new antenna on the Sears (or should I call it the big Willie) but I guess they're on the ****. Maybe it was the other way around.
Also several years back WLEY had a licenced booster station downtown. Whatever happened to that?
Also several years back WLEY had a licenced booster station downtown. Whatever happened to that?
Jeremy Andrews said:
WLEY has 21 kw from a tall (about 750') tower in Itasca. Yes, it nulls to the north - but it is a relatively minor null. Let's just say that if all Chicago signals had to null for first adjacents in Milwaukee, most would have a northward null. And they don't.
I live about 15 miles NNE of there and their signal is still pretty strong at my house. I can't speak to how they do downtown (nor do I know if they have an operating booster there), but their signal seems perfectly adequate in the western, southwestern and northwestern portions of the city of Chicago and it's a blockbuster once you get into areas like Bolingbrook, Aurora and Joliet - all of which have a significant Hispanic population.
Is it full market? That's debatable, I'd say it's close - ever since they moved from Aurora to the Itasca stick. But it's not a mere rimshot that requires a second signal to fill in the gaps as WVIX/WVIV do.
As for WOJO, it has no more gaps in coverage than WNUA does and it handily beats all comers in the ratings too - WLEY is second for listenership in Spanish language formats. So, whatever signal impairments they are alleged to have probably aren't hurting them too badly.
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