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Cleveland Airchexx

C

cmatthews

Guest
www.airchexx.com


Sample:


Composite - WMJI ?gMajic 105.7?? Cleveland | September 19, 1988 (8:45) Scoped


Posted on November 14, 2004
Not many stations these days continue using the same call letters and slogan that they did 15 or 20 years ago. Here?fs one that does.

When you think of infamous Cleveland radio, audio images of WMMS and 3WE come to mind. Well, here?fs a station which was very popular through the years and remains a force in the market.

By the sounds of this aircheck, one could summize that Majic 105 did a little of everything?c rightly so, apparently, since they had a killer live Oldies show and even Dick Orkin?fs ?gChicken Mania?h.


Didn?ft I hear that Orkin is going to revive Chicken Man? (Not that he doesn?ft already make a fortue off the original)?c


LISTEN HERE
http://www.airchexx.com/other/archi...ic-105-cleveland-september-19-1988-845-scoped




Personally I think WMJI, as an oldies station, was in it's infancy. Webster on the ID's...not good. WMJI circa 1991-1997 is much better.

I've got a collection on Reel Radio...including 1997 WMJI/WIXY Reunion Wknd. I still have a Scott Howitt/Jack Armstrong aircheck to get posted. I'll send to Airchexx as well.

http://www.reelradio.com/cm/index.html


<P ID="signature">______________
Chuck Matthews Voiceovers
[email protected]

http://voices.planetcharley.com
http://chuckmatthews1.voice123.com</P><P ID="edit"><FONT class="small">Edited by cmatthews on 12/31/05 06:24 PM.</FONT></P>
 
In 1988, I was 12. I've pretty much always known MJI as an Oldies station...it's really neat to hear the wild mix of SAC and Oldies. The Animals and Whitney Houston within just a couple minutes of eachother...you don't hear that anywhere anymore.

Hey Chuck, do you think we'll hear more of an Oldies/SAC mix on Majic in the future? Personally, I wouldn't be suprised if we hear MJI move more in that direction over the next few years. Already we're hearing a little bit of it with artists like Billy Joel for example.



> www.airchexx.com
>
>
> Sample:
>
>
> Composite - WMJI ?gMajic 105.7?? Cleveland | September 19,
> 1988 (8:45) Scoped
>
>
> Posted on November 14, 2004
> Not many stations these days continue using the same call
> letters and slogan that they did 15 or 20 years ago. Here?fs
> one that does.
>
> When you think of infamous Cleveland radio, audio images of
> WMMS and 3WE come to mind. Well, here?fs a station which was
> very popular through the years and remains a force in the
> market.
>
> By the sounds of this aircheck, one could summize that Majic
> 105 did a little of everything?c rightly so, apparently,
> since they had a killer live Oldies show and even Dick
> Orkin?fs ?gChicken Mania?h.
>
>
> Didn?ft I hear that Orkin is going to revive Chicken Man?
> (Not that he doesn?ft already make a fortue off the
> original)?c
>
>
> LISTEN HERE
http://www.airchexx.com/other/archives/com> posite-wmji-majic-105-cleveland-september-19-1988-845-scoped
>
>
>
>
>
> Personally I think WMJI, as an oldies station, was in it's
> infancy. Webster on the ID's...not good. WMJI circa
> 1991-1997 is much better.
>
 
> In 1988, I was 12. I've pretty much always known MJI as an
> Oldies station...it's really neat to hear the wild mix of
> SAC and Oldies. The Animals and Whitney Houston within just
> a couple minutes of eachother...you don't hear that anywhere
> anymore.
>
> Hey Chuck, do you think we'll hear more of an Oldies/SAC mix
> on Majic in the future? Personally, I wouldn't be suprised
> if we hear MJI move more in that direction over the next few
> years. Already we're hearing a little bit of it with
> artists like Billy Joel for example.

The AC/Oldies hybrid, or AC Gold as it used to be called, seems to be coming full circle. Although it's not doing well in many markets. My argument against it is that that was then, this is now. Those demos being targeted at that time are A LOT older now.

WMJI can't go too far SAC/Oldies - that's WDOK.


L&M play a huge role in WMJI being able to continually morph. W/o L&M's continued success WMJI is dead. There's already signs of dayparts outside of AMD suffering P25-54 (and P35-64) due to the music shift.

Plus, I don't think the station, outside of L&M, is very good. Too many dead segs, lifeless "personalities", lackluster in general. Now, I still have friends there and am in no way attacking them. They're doing what they're told. It's their job to do so. It must be killing them for those that have been there for awhile, before LIM ruined the station. I know the LIM parameters, and there's no reason to have so many dead segs. If research, which should be used with a grain of salt, says listeners don't like jocks. Fine. Its' usually b/c most jocks have really nothing of interest to say. Get better talent. If that's not an option, then at least use rollover sweeps, anything, just no dead segs.


Oldies is what it is. WMJI has been able to "evolve" like it has more due to L&M than anything. WMJI, and WCBS, are anomalies within the oldies format. It took me a long time after leaving WMJI (2000) to realize that WMJI was special, again mostly due to L&M (and Webster), that you couldn't carbon copy it for another market, nor would the station have evolved like it did had L&M's success not have been as big. Without L&M WMJI would most certainly have been just another oldies station that would not have survived long. There's market fluctuations that accelerated the process.

Classic hits, watered down classic rock/oldies, seems to be the fad now as well. Funny, the demos are about the same as 60s/70s oldies, so why bother. Classic rock allegedly has more "legs", yet it's 25-54's are suffering as well, doing better 35-64. WNCX, w/o Stern, may be in trouble by Fall.

Ultimately I'm an armchair programmer when it comes to WMJI. I don't see the perceptuals or music tests and am not privy to programming meetings.

I'm a nostalgic person. At 38 I love traditional oldies, yet am flexible enough to embrace the 60s/70s format as well. As long as "oldies" thrives in some respect. However, it's time is coming on FM. It's been a great ride. Almost 20 years on WMJI. WCBS lasted 33 (should've been longer). IMHO "Oldies" is still viable as long as the suits can deal with P35-64. That's the new 25-54. Madison Avenue, by the time they realize it, "oldies" will be on AM.

With the above said I believe oldies will still be viable in smaller markets, outside the Top 75 for another 5-7 years.<P ID="signature">______________
Chuck Matthews Voiceovers
[email protected]

http://voices.planetcharley.com
http://chuckmatthews1.voice123.com</P><P ID="edit"><FONT class="small">Edited by cmatthews on 12/31/05 06:54 PM.</FONT></P>
 
> Personally I think WMJI, as an oldies station, was in it's
> infancy. Webster on the ID's...not good.

It was just OK. I remember when they went all oldies under Joel Lind, and it seemed pretty typical.


WMJI circa
> 1991-1997 is much better.

Oh yes. When Gorman came in the station came alive. You could feel his energy and his brilliance. When Sanders took over, MJI hit full maturity. Lots of remotes, TV spots that featured ALL the personalities, a Christmas playlist that was out of this world, backstage live ---actually live---interviews at The Moondog, great theme weekends, etc etc. Then somewhere around 1999, from what I understand, local and national Clear Channel programming executives, who never understood WMJI to begin with, panicked over 92's Jammin' Oldies sign-on, stripped the station down to a basic playlist, and killed virtually everything unique. This, mixed with Clear Channel's insistance on MJI cutting back service elements and plugging WTAM for those former elements, caused the MJI numbers to start to drop. The disco-heavy Jammin turned out to be no big threat (predicted by Sanders who protested the changes). Insiders tell me that KM told many people that Sanders was not "on the same page as Clear Channel philosophy for what WMJI should be" and that MJI had a need for a "more traditional PD". Dave Popovich, their choice for "tradtional PD", came in somewhere in 2001, and brought with him much of the lifeless, generic approach that he used programming ACs like WDOK and WLTF. The WMJI numbers dropped to 10-year lows about six or eight months later. The station has made somewhat of a recovery since the departure of Popovich by putting some more rock and roll back in, but they broke the chain of habit, and many time periods have never completely recovered. Still missing, however, is fun. Everyone sounds like they are going through the motions. The overall station execution is lackluster. Plus, they STILL play too much AC crap. Amy Grant, Kenny Rogers, Air Supply? Give me a break!


> I still have a Scott Howitt/Jack
> Armstrong aircheck to get posted. I'll send to Airchexx as
> well.


Oh PLEASE PLEASE PLEASE! Howitt and Armstrong on the same show! A MUST! Bug those guys to post the aircheck! There is no longer radio like that. Boy, do I miss it.
 
> > Personally I think WMJI, as an oldies station, was in it's
>
> > infancy. Webster on the ID's...not good.
>
> It was just OK. I remember when they went all oldies under
> Joel Lind, and it seemed pretty typical.
>

I belive Joel Lind was the PD then.




>
> WMJI circa
> > 1991-1997 is much better.
>
> Oh yes. When Gorman came in the station came alive. You
> could feel his energy and his brilliance. When Sanders took
> over, MJI hit full maturity. Lots of remotes, TV spots that
> featured ALL the personalities, a Christmas playlist that
> was out of this world, backstage live ---actually
> live---interviews at The Moondog, great theme weekends, etc
> etc. Then somewhere around 1999, from what I understand,
> local and national Clear Channel programming executives, who
> never understood WMJI to begin with, panicked over 92's
> Jammin' Oldies sign-on, stripped the station down to a basic
> playlist, and killed virtually everything unique. This,
> mixed with Clear Channel's insistance on MJI cutting back
> service elements and plugging WTAM for those former
> elements, caused the MJI numbers to start to drop. The
> disco-heavy Jammin turned out to be no big threat (predicted
> by Sanders who protested the changes). Insiders tell me
> that KM told many people that Sanders was not "on the same
> page as Clear Channel philosophy for what WMJI should be"
> and that MJI had a need for a "more traditional PD". Dave
> Popovich, their choice for "tradtional PD", came in
> somewhere in 2001, and brought with him much of the
> lifeless, generic approach that he used programming ACs like
> WDOK and WLTF. The WMJI numbers dropped to 10-year lows
> about six or eight months later. The station has made
> somewhat of a recovery since the departure of Popovich by
> putting some more rock and roll back in, but they broke the
> chain of habit, and many time periods have never completely
> recovered. Still missing, however, is fun. Everyone sounds
> like they are going through the motions. The overall
> station execution is lackluster. Plus, they STILL play too
> much AC crap. Amy Grant, Kenny Rogers, Air Supply? Give me
> a break!
>

Actually Denny was more traditional when it came to oldies. Dave more progressive. Both acclaimed programmers.

I believe a perceptual was done in '99 or '00. WMJI was perceived as the "news station" over WTAM. MJI had 3 reporters. WTAM a gaggle of over 15. Not to soon after Carmen went to WTAM. MJI's "news dept" consisted of Chip and Laurie.

Agreed that Air Supply and Amy Grant don't belong.

WMJI should be playing more "classic rock" tunes; Lou Reed, The Who, Argent, Derek & Dominoes, Joe Cocker, and on and on. BUT, no Allmans or Zeppelin. That's going to far.



>
> > I still have a Scott Howitt/Jack
> > Armstrong aircheck to get posted. I'll send to Airchexx as
>
> > well.
>
>

>Oh PLEASE PLEASE PLEASE! Howitt and Armstrong on the same
>show! A MUST! Bug those guys to post the aircheck! There
>is no longer radio like that. Boy, do I miss it.

It's been edited for content and will be sent to Reel Radio and Airchexx. I sent to Ray Glasser, who runs the WIXY Trbiute Site. I believe he has posted it ...

http://www.wixy1260.com/




<P ID="signature">______________
Chuck Matthews Voiceovers
[email protected]

http://voices.planetcharley.com
http://chuckmatthews1.voice123.com</P><P ID="edit"><FONT class="small">Edited by cmatthews on 01/02/06 02:48 PM.</FONT></P>
 
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