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Cleveland Monthly Feb ARB
- Thread starter Capulet
- Start date
Thought this topic might bring more comments.
I'll throw out some questions.
Imagine if 3 companies owned 75% of the restaurants in town? Would the food be better? Or worse?
Are CC, CBS and R-1 companies that support Republicans?
Do you think the ownership regulations will ever revert to what the US government outlined when the business started? Why? Why not?
Who benefits from 3 companies controlling the Top 10 of the most listened to ( 75% ) broadcasts?
Who doesn't?
Curious to hear what the members think.
I'll throw out some questions.
Imagine if 3 companies owned 75% of the restaurants in town? Would the food be better? Or worse?
Are CC, CBS and R-1 companies that support Republicans?
Do you think the ownership regulations will ever revert to what the US government outlined when the business started? Why? Why not?
Who benefits from 3 companies controlling the Top 10 of the most listened to ( 75% ) broadcasts?
Who doesn't?
Curious to hear what the members think.
Capulet said:
1. If 3 companies owned 75% of the restaurants, the food would suffer.
2. CC is probably GOP leaning, CBS probably isn't, and Radio One definitely isn't.
3. No way, now how will broadcasters want to go back to the old ways. Why only have a piece of the pie when you can have practically the whole thing?
4. Obviously the sales staffs of the 3 companies are benefitting.
BTW...
If I can make a guess, the one CC station to miss out on the top 10 is "The Lake", correct?
For CBS, 92.3 is on the outside looking in probably, and Radio One has their 2 FMs in, and their 2 AMs out of the top 10 more than likely.
Just for gits and shiggles, how did Craig Karmazin's 2 stations do?
Capulet said:
With PPM you get a lot of incedental cume, especially with music-intensive stations. Remember all you need to get credit for weekly cume is to have 5 minutes of listening at some time or another. The Lake has more exposees, but I'd still put my money on The Big One for listeners (that is people who are actually LISTENING).
Not surprising a hits-based station does well. I think the PD does a good job of rotating the library and transitioning. You have to with a library format like Lake. I also hear updated imaging. Have to with the liners they have or fatigue can set it. Doing a good job.
Re WTAM and Lake. Not that you can compare a music station to a news/talk. Apples and oranges. With that said... IMHO WTAM is an average news/talk on the whole. Sister station WLW is far better.
Re WTAM and Lake. Not that you can compare a music station to a news/talk. Apples and oranges. With that said... IMHO WTAM is an average news/talk on the whole. Sister station WLW is far better.
vjm said:
Actually, it's WMMS that got shut out at #11. It's historically been the music programming that's weighed the station down, but I don't know if that's still the case.
vjm said:
WKNR made it at a paltry #14. WWGK was #33 - WJR, WKSU, WQMX, WEOL, WAPS, WKFM and WNIR all charted higher in the AQH.
Caveat here: we're only looking at the otherwise meaningless 12+ rankings.
Credit Arbitron. They are protective of thier clients ( suscribers ) and therefor only publish limited data for non subscribers, like industry websites. This data is traditionally limited to Cume ( total listeners ) not a meaningless estimate, Total AQH rankings ( often called " bragging rights " ) , and Group Market share based on AQH share. The number in my fist post , 74.2%, is the total of the top three groups AQH Share over each groups stations in the market. I found this number to be extremely thought provoking. One correction, the PPM estimates are now based on listeners aged 6+ not 12+. I guess those 6 year olds have quite a bit of disposable income! ~ ;D
Capulet said:
I totally agree. It makes perfect sense.
Not only would it make WKNR pay dearly for the dumbest move I've seen in recent radio history, it would make WMMS the true man cave station. Alan would win BIG TIME as would have a very strong lead-in. And WMMS' numbers wouldn't go down drastically after Rover signs off at 11am (hell, stick in the "Aftermath" if you have to during the 11am hour).
But because it makes all the sense in the world, I don't see it ever happening. Unless Rome and Premiere really want to cancel the WKNR contract outright and are hand-strung from doing it right now.
So why won't WMMS put Rome on 12pn-3p? Been thinking this over. It would be GREAT for the listeners, but since when did CC ever care about the listeners?
My guess is the reason Clear Channel won't put Rome on 100.7 is financial. The sales people & management are fearful that they would lose business based on the fact that putting a sports talk show on middays, clearly positions 1007. as a TALK station, not a music station.
Competitors would position them as talk radio. Not good. Too radical a move.
Long time agency business and long time national business would be jeopardized.
Whatever time it would take to recoup the business lost in the " transisition " is not something CC wants to do. Too risky. Besides, CC owns Rome anyway. What do they care what signal he's on?
My guess is the reason Clear Channel won't put Rome on 100.7 is financial. The sales people & management are fearful that they would lose business based on the fact that putting a sports talk show on middays, clearly positions 1007. as a TALK station, not a music station.
Competitors would position them as talk radio. Not good. Too radical a move.
Long time agency business and long time national business would be jeopardized.
Whatever time it would take to recoup the business lost in the " transisition " is not something CC wants to do. Too risky. Besides, CC owns Rome anyway. What do they care what signal he's on?
Capulet said:
And you'd think they love nothing more than to cut WKNR at the knees, by stealing away the only show that's been consistently successful.
It might not even be the *local* management but the national bean-counters in San Antonio that are probably balking at having a "hot talk" station in their possession; after all, the format pretty much shriveled up and died after Stern's departure and O&A's two terrestrial radio flameouts.
At some point, WMMS and CC have to decide: do they still want to be a talk/rock hybrid with mediocre ratings or be all talk all day with the potential for great ratings? After all, the days of WMMS being a viable rock station are simply long gone.
Personally, the best case scenario for WMMS would be to poach the Rome rights in July - with the upcoming Browns season (lockout resolution pending), the station would have the biggest promotion platform for Rover, Rome, Cox and Sixx. Or time it in June for Roverfest. Either one would work brilliantly.
A few things...
1. I agree with having Jim Rome on WMMS. Making it all-talk during the day makes more sense than having music between Rover and Alan Cox. However, they should find a slot for Maria, since she has a following. They may as well make her a board op/weekend host to give the station a better presence on weekends. Speaking of weekends, should they stick with the rock playlist they have now, or change their rock approach?
2. I noticed that in the overall AQH ratings I saw on Radio-Info that WFHM (95.5 The Fish) ranked 12th ahead of WKRK (Radio 92.3), WKNR and WNWV (V107.3). In cume, WFHM came in 13th beating out WKNR and WNWV. This seems interesting to see a Contemporary Christian music station having bigger overall AQH and cume than the Triple A station. Either The Fish has a big, loyal audience or V really seems to be in trouble.
3. WNCX went up in cume and AQH. Maybe people are starting to come back to the station or Maxwell is getting sampled.
4. The surprise success of WHLK (106.5 The Lake). They even went up in cume and AQH. It seems the station is doing better than the entire time they were WMVX (Mix 106.5) and the last two years as WLTF (Lite Rock 106 1/2) from 1995 to '97. Its proving that a station might not even need jocks to play music. Having a mix of the hits and genres that fit in well is proving to be the best formula. Plus, they're providing an escape for those who don't care to hear any talk segments, but just want music. The Lake seems to work well with imaging, being jockless, and their music mix. Even though its the hits, it fits the listener better with familiarity than V107.3.
5. WKRK, though down in AQH, is up in cume. Radio 92.3 has become a rock station for those who want new music but without jocks, save for Inner Sanctum. I will say that going jockless fits them well. WKRK has found its niche, like WMMS with its talk shows. Only WNCX seems to be between WKRK and WMMS.
1. I agree with having Jim Rome on WMMS. Making it all-talk during the day makes more sense than having music between Rover and Alan Cox. However, they should find a slot for Maria, since she has a following. They may as well make her a board op/weekend host to give the station a better presence on weekends. Speaking of weekends, should they stick with the rock playlist they have now, or change their rock approach?
2. I noticed that in the overall AQH ratings I saw on Radio-Info that WFHM (95.5 The Fish) ranked 12th ahead of WKRK (Radio 92.3), WKNR and WNWV (V107.3). In cume, WFHM came in 13th beating out WKNR and WNWV. This seems interesting to see a Contemporary Christian music station having bigger overall AQH and cume than the Triple A station. Either The Fish has a big, loyal audience or V really seems to be in trouble.
3. WNCX went up in cume and AQH. Maybe people are starting to come back to the station or Maxwell is getting sampled.
4. The surprise success of WHLK (106.5 The Lake). They even went up in cume and AQH. It seems the station is doing better than the entire time they were WMVX (Mix 106.5) and the last two years as WLTF (Lite Rock 106 1/2) from 1995 to '97. Its proving that a station might not even need jocks to play music. Having a mix of the hits and genres that fit in well is proving to be the best formula. Plus, they're providing an escape for those who don't care to hear any talk segments, but just want music. The Lake seems to work well with imaging, being jockless, and their music mix. Even though its the hits, it fits the listener better with familiarity than V107.3.
5. WKRK, though down in AQH, is up in cume. Radio 92.3 has become a rock station for those who want new music but without jocks, save for Inner Sanctum. I will say that going jockless fits them well. WKRK has found its niche, like WMMS with its talk shows. Only WNCX seems to be between WKRK and WMMS.
You'd be surprised to see how well Rover and Alan Cox do in female demos. It's much better than you'd think. Rover and Cox work because their subject matter changes most quarter hours. While Rome does stray away from sports occasionally, it's not the same type of fm talk. Just because a talk show clears on and FM, its not necessarily FM talk. It's a format. WNIR for example is NOT FM talk, sure it's a talk station on FM, but its not that format.
Rome on WMMS would be a disaster. Think of WDOK playing the KISS playlist from 12pm-3pm.
Rome on WMMS would be a disaster. Think of WDOK playing the KISS playlist from 12pm-3pm.
John Baylor said:
Rome's style fits in to the man-cave motif of the station, and having a mostly sports show on wouldn't be too out of place, since 'MMS is the FM flagship of the Browns and airs a few Tribe and Cavs games.
But if not Rome, then at least someone who can seamlessly fall in between Rover and Cox, because the music in the middle makes the schedule look and feel a bit disjointed.
CleveFan said:
Just out of curiosity, who exactly is Maria's following? No offense, but I've never heard anything special about her mid-day shift.
John Baylor said:
In comparison to the four hours of guffaws that masquerade as the "BOB&TOM" show...
As WMMS' clear successes in recent years have come almost exclusively from spoken word programming, the midday slot is a clear weak spot on the schedule. It's almost to the point of throwing up a test pattern for most of those listeners.
It should be noted that Maria was once a contributor to WTAM's local Browns pregame show many years back (alongside, IIRC, Daune Robinson, Kim Mihalik and Stacey Jantz). She probably *could* talk sports if needed. And WMMS' Browns flagship status means that Browns players and coaches get to talk with Rover and Alan anyway.
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