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Cleveland Radio Apr 23 Ratings

Cleveland Radio Apr 23 Ratings

WKSU still surging.

Nice gain for WTAM and WMMS - I assume due to Guardians.

Big drop for WENZ.
 
WMMS had more listeners than WTAM. The Guardians, along with Rover and Alan Cox, has definitely give the Buzzard a boost.

WAKS also beat out WENZ. Speaking of, KISS-FM has been playing a lot more throwbacks lately.
 
Cleveland Radio Apr 23 Ratings

WKSU still surging.

Nice gain for WTAM and WMMS - I assume due to Guardians.

Big drop for WENZ.
Guards + Cavs playoffs.

WGAR also had a nice bump.

WENZ literally had their ratings cut in half.

Kiss is catching up with Q (maybe broadening the playlist a smidge helped)

And for the 2nd ratings book in a row, WARF Fox Sports 1350 made a (small) appearance

5 iHeart + 3 Audacy + 1 Urban One + 1 Ideastream = Top 10
 
Kiss is catching up with Q (maybe broadening the playlist a smidge helped)

WQAL's 4.0 is nothing to write home about
It's still a decent share in 25-54 and allows it to have decent, if not top 5, billing.
 
107.3 seems to have added a decent helping of 90s alt gold to its playlist in recent days. I really like what I'm hearing, and I hope they start to see improved ratings.

WMMS would probably lose about 40 percent of its share overnight if a decent hard rock station were to enter the market. How can Cleveland stand listening to nasally Alan Cox each afternoon?

Edit - I now see 107.3 is doing a "throwback weekend.". They ought to integrate much of this music into the normal playlist.
 
107.3 has gotten better with 90s alternative, and the station sounds good.

Alan Cox is not going anywhere. He's very popular and does really well.
 
107.3 has gotten better with 90s alternative, and the station sounds good.

Alan Cox is not going anywhere. He's very popular and does really well.
Regarding WMMS, I wish that they would have changed the call letters and dropped the Buzzard. The original station was very music-oriented with the Coffee Break Concerts and lots of live pickups from Music Hall, Public Hall, etc. They broke new acts and did lots of interviews with the performers. The jocks knew the music and gave you information about it. That's all pretty much gone. The two most important time periods are all talk, they broadcast hours of baseball and when they do play music, it is nothing special.
 
I have to agree that new branding probably should have been put in place as the format changed to hot talk and sports.
Yes, WMMS is a legend, but that station disappeared when CC took over.
I would think very few of it's current core listeners grew up with the music WMMS as they get their sounds from media other than radio, so the legend of WMMS is just
that, with no connection to their WMMS.
While it may be tough for those who remember what WMMS was, I think it may be time for the legend to become just that.
 
There was a time back in 2007 when WMMS dropped the Buzzard and mention of the call letters outside of the legal ID and just went by "100.7."

That would last until Rover arrived a year later and the call letters were restored. The Buzzard would come back as well.
 
Cleveland Radio Apr 23 Ratings

WKSU still surging.

Nice gain for WTAM and WMMS - I assume due to Guardians.

Big drop for WENZ.
And now WKSU has cracked the top five in the Cleveland May book 12+ demo for the first time ever. Feel free to correct me if I'm wrong @Huff but I can't remember WKSU ever having such a strong showing in either the Cleveland or Akron books???

WKSU's cume is notably much lower than the other stations in the top 10. (It's kinda implying that WKSU's listeners are listening to the station for much longer durations?)
 
And now WKSU has cracked the top five in the Cleveland May book 12+ demo for the first time ever. Feel free to correct me if I'm wrong @Huff but I can't remember WKSU ever having such a strong showing in either the Cleveland or Akron books???

WKSU's cume is notably much lower than the other stations in the top 10. (It's kinda implying that WKSU's listeners are listening to the station for much longer durations?)
WKSU is scoring the largest shares in the history of the 89.7 facility in both Cleveland and Akron (both of the latest books were record highs in the respective markets.) Additionally, the 6.5 in Cleveland is much greater than the 5.3 that was the record high for WCPN/90.3.
 
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It seems NPR stations are seeing their numbers gradually rise as the AM band declines. Many people seeking news and talk, unless they also want very conservative talk hosts, are getting it from an FM source. It wasn't that long ago that WTAM was ahead of WKSU and/or WCPN by a significant margin.
 
It seems NPR stations are seeing their numbers gradually rise as the AM band declines. Many people seeking news and talk, unless they also want very conservative talk hosts, are getting it from an FM source. It wasn't that long ago that WTAM was ahead of WKSU and/or WCPN by a significant margin.
There was substantial signal and program overlap between WKSU and WCPN that had the stations compete against each other for years and probably hurt them both at the same time other public radio stations were on the rise across the country. Plus WKSU didn't have a sister FM to move their classical programming to, and WCPN still had jazz in late nights, so neither were full-time spoken word public radio.

And honestly? I wonder if WKSU's 104.9 Lorain repeater, by being in-between WQAL and WMJI on the commercial radio dial, is possibly making the station and format more accessible to people not normally predisposed to tune their FM radios below 92.1 FM.
 
Regarding WMMS, I wish that they would have changed the call letters and dropped the Buzzard. The original station was very music-oriented with the Coffee Break Concerts and lots of live pickups from Music Hall, Public Hall, etc. They broke new acts and did lots of interviews with the performers. The jocks knew the music and gave you information about it. That's all pretty much gone. The two most important time periods are all talk, they broadcast hours of baseball and when they do play music, it is nothing special.
Legendary call letters occasionally, or often, stay-put. WGAR landed on 99.5 FM after those call letters had spent many decades on 1220 AM. Through a number of format changes, WHK (Cleveland's first radio station, I think) is still around, and Salem worked to make sure that they could keep the unique 3 letter call letters. WERE is still with us, even through a frequency change and a much different kind of talk station than in their "People Power" days. Unless WMMS changes to a drastically different format, such as Country or Religious (i.e: EMF), I think they will, and should, keep the call letters. The WMMS call letters work well with the programming as currently constructed, and can be tied to, and be a part of, the rich legacy that is WMMS in Cleveland.

I also like that, after a number of decades, 1100 AM returned to the call letters of WTAM. Perfect calls that mean (at least to me)
W-Talk AM. Other call signs: KYW (interesting, but not to last), WKYC (eh, ok). WWWE (yuk).
 
As far as WGAR's calls, they remained on 1220 when they went from gold-based AC to country. Then WGAR became the FM call letters when they transitioned country over to their FM side and that has remained that way for nearly 40 years. At least the call letters were initially kept by the same owners (Nationwide Communications) thru the transition.

As long as they don't kill the country format, WGAR's call letter legacy is now most associated with their current 40+ year format, even though us old-timers still associate WGAR's name primarily with their 50,000 blowtorch AM which covered much of the east coast in 1220's heyday.
 
Us old-timers still associate WGAR's name primarily with their 50,000 blowtorch AM which covered much of the east coast in 1220's heyday.
WGAR had a hard time covering the East side of Cleveland at night. While it look decent on paper, its protection of Mexico and Canada really restricted.

Daytime it did get to about Gates Mills or so, but was never great to the east.
 
I wonder why WELW decided to change their call letters to WINT? I prefer the original call letters which I believe referred to Eastlake-Willoughby.
 
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