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Cleveland Radio April 24 Ratings
- Thread starter skiwest
- Start date
WGAR took a bit of a hit, as this is their 1st book with Bobby Bones in AM Drive.
Guards should help keep WTAM and WMMS afloat throughout the summer.
WKSU took a bit of a hit...wonder if that had to do with all the bad publicity NPR has gotten lately about their liberal bias?
5 IHeart + 3 Audacy + 1 Urban One + 1 Ideastream = Top 10.
Guards should help keep WTAM and WMMS afloat throughout the summer.
WKSU took a bit of a hit...wonder if that had to do with all the bad publicity NPR has gotten lately about their liberal bias?
5 IHeart + 3 Audacy + 1 Urban One + 1 Ideastream = Top 10.
This is why I like Lance's listings that show more past months so one can spot wobbles vs. trends. And he puts the cume right next to the shares, like the old R&R ratings quarterlies did!
WDOK continues to go down as well. WQAL remains steady, while WENZ is down and tied with WCLV.
WENZ's problem is the same as Hot 97's in New York, which showed NYC's premiere Urban station falling dramatically over the last year. They can't play the real versions of many of the songs due to the language. As far as WAKS (Kiss) is concerned, young people don't get their music from radio anymore. Look at the top rated stations. All older demos.
Yet Z100 and KIIS are Top 5 stations in their markets. Q102 is #3 in Cincinnati.
Young people listen. Maybe not as much as they used to, but they listen.
My guess is KISS in Cleveland does not have much of a following in the market anymore. Plus, there doesn't seem to be enough of an interest in the format locally.
Q104 seems to be doing better than KISS, Z and Real. I think they do a better job mixing throwbacks and new music.
Q104 seems to be doing better than KISS, Z and Real. I think they do a better job mixing throwbacks and new music.
Yes, there are exceptions. Usually driven by a legacy morning show, not so much the music anymore. Even the stations which you mentioned have downtrended from their highs.
As I said: Maybe not as much as they used to. That applies to everything.
And WKSU's cume doesn't look much different from the previous month, either.
Today marks 25 years since KISS FM first started in Cleveland. It would debut on 104.9 before moving to 96.5 two years later.
Any kind of spoken word radio generally has low cume but a fair quarter hour. Unlike music radio where you can dial in and out every few minutes to find a cool song, talk radio requires longer attention. Also, AM talkers have a big gap between cume and quarter hour. They have a relatively small audience compared to music radio, but their listeners often listen to nothing else, so they rack up the quarter hours.
Put s throwback station on 96.5. Q104 already has the other market of GenX females.
Barring a station(s) sale, I don't believe there will be any major format flips anytime soon. Other, mostly larger, markets are still very competitive, as we once were, but four big groups (IHeart, Audacy, Urban One, Salem) control all the significant signals here and they have settled into their respective grooves with each property fulfilling a role in the overall corporate scheme. No one trumpets "we're number one" like they used to because it doesn't matter as much, either to the audience or to the way ads are marketed today. It takes away the excitement of competition as well as the improved product that comes from it but that is one of the results of the consolidation and big business evolution of the industry.
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Absolutely, because the radio station owns the morning show, not the music. A lot of this began in the 80s, when people had other options to radio. The only reason people got music from the radio in the 60s & 70s was they really had no other choice. But by the 80s, they started to buy personal music devices from cassette decks to CD players to MP3 players. This has been going on a long time. In the meantime, the music has become a lot more individual. It used to be that music brought people together. Now there is different music for men and women, and different ages or lifestyles. So the morning shows are the real attraction for radio, not music.
Depends on the station. For example:
But you're right that the competition has changed. It's less about competition between individual stations, and more about competition among the clusters. It's less visible to the public, but it's every bit as intense.
WGAR has a pretty safe slogan as they have no in market competition. The one place where there is head to head competition is sports talk with WRQK, WKNR and WARF. And one can argue it is not an equal competition as one is FM and the others AM and WKNR does not subscribe to Nielsen so how can we tell? Plus, WARF really is an out of market signal with little local programming.
Then there's conservative talk, WTAM vs WHK. But, again, the corporate owners have different goals for the two stations. While some see WDOK VS WQAL VS KISS, in truth they are billed as different formats, AC, Hot AC and CHR.
Not like the "old days",Top 40 WKYC VS WHK VS WIXY or Rock WMMS VS WWWM VS WGCL. Those were "wars".
Then there's conservative talk, WTAM vs WHK. But, again, the corporate owners have different goals for the two stations. While some see WDOK VS WQAL VS KISS, in truth they are billed as different formats, AC, Hot AC and CHR.
Not like the "old days",Top 40 WKYC VS WHK VS WIXY or Rock WMMS VS WWWM VS WGCL. Those were "wars".
As I said, those wars were visible to the public. Today, the battle takes place in sales and marketing meetings, not out in the open. But it's every bit as nasty. It's kill or be killed over things like spot rate or who gets what contracts with what teams. Right now iHeart is waging an all-out war for NFL rights. They have taken NFL teams away from Audacy and Cumulus in certain markets. They just took the NY Jets and the Green Bay Packers away from Craig Karmazin. This isn't small time stuff.
True, but it's not as much fun for the audience. And it's not as apparent if these competitions result in a better product. Very different world.
A fitting bit of dialogue paraphrased from the classic 1953 movie, "Executive Suite":
Corporate Controller: "I believe the only obligation of a corporation is to provide a return on investment for its investors."
Board Member: "But what about the product?"
Controller: "That is not to say the product is not important, but it is only the means to the end, not the end itself."
Difference between corporate radio and radio done by old time broadcasters?
A fitting bit of dialogue paraphrased from the classic 1953 movie, "Executive Suite":
Corporate Controller: "I believe the only obligation of a corporation is to provide a return on investment for its investors."
Board Member: "But what about the product?"
Controller: "That is not to say the product is not important, but it is only the means to the end, not the end itself."
Difference between corporate radio and radio done by old time broadcasters?
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