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cleveland radio christmas presents

V

vjm

Merry Christmas, Everybody!


If there is one thing I wish Cleveland radio would give all of us for Christmas is Clear Channel buying WCCD so we could have a local outlet for Glenn Beck and Sean Hannity.

It's too much of a strain to try to get them out of Akron or Lorain.

I know WCCD is a daytime only staion, but Beck from 9-noon and Hannity from 3-6 shouldn't be a problem.

Plus Clear Channel could probably buy WCCD for a song. <P ID="edit"><FONT class="small">Edited by vjm on 12/25/05 06:54 PM.</FONT></P>
 
> Plus Clear Channel could probably buy WCCD for a song.

For CC it'd be a song, but $2 million seems overpriced for a ratingless daytimer in a stagnant market.

And with WTVN clearing Hannity late nights, it leaves Cleveland as just about the only nonembedded un-Hannitized market (Charlotte, Nassau-Suffolk)
 
> > Plus Clear Channel could probably buy WCCD for a song.
>
> For CC it'd be a song, but $2 million seems overpriced for a
> ratingless daytimer in a stagnant market.
>
> And with WTVN clearing Hannity late nights, it leaves
> Cleveland as just about the only nonembedded un-Hannitized
> market (Charlotte, Nassau-Suffolk)
>

I think $2 million would be a good investment to make to get a station where you could put a couple of your big syndicated guns and get decent ratings, thus could sell ad time for a decent rate.

In fact here is how my WCCD would look:

6-9am Don Imus
9-noon Glenn Beck
noon-2pm Bill O'Reilly
2-3pm Paid Programs
3-6pm Sean Hannity
6-9pm Glenn Beck (replay)
9pm sign off

My template for this is WSPD 1560AM in Toledo, which is a daytimer, but has a decent line up featuring O'Reilly and Laura Ingarham.<P ID="edit"><FONT class="small">Edited by vjm on 12/25/05 11:57 PM.</FONT></P>
 
> 6-9am Don Imus
> 9-noon Glenn Beck
> noon-2pm Bill O'Reilly
> 2-3pm Paid Programs
> 3-6pm Sean Hannity
> 6-9pm Glenn Beck (replay)
> 9pm sign off
>
> My template for this is WSPD 1560AM in Toledo, which is a
> daytimer, but has a decent line up featuring O'Reilly and
> Laura Ingarham.

WSPD is the dominant talker in the market; you're thinking of WTOD, owned by Cumulus. I'm sure most will disagree, but for a throwaway second talk station, the paid programming makes much more sense than running Clark Howard for an hour or some such nonsense. A number of second-string CC talkers do this, at least running paid stuff in the evening (WKJK, for example, IIRC)

Although Dr. Laura wouldn't be bad to have on at 6pm, even though she's not technically Premiere anymore (still on premieretalk.com, though)
 
> > 6-9am Don Imus
> > 9-noon Glenn Beck
> > noon-2pm Bill O'Reilly
> > 2-3pm Paid Programs
> > 3-6pm Sean Hannity
> > 6-9pm Glenn Beck (replay)
> > 9pm sign off
> >
> > My template for this is WSPD 1560AM in Toledo, which is a
> > daytimer, but has a decent line up featuring O'Reilly and
> > Laura Ingarham.
>
> WSPD is the dominant talker in the market; you're thinking
> of WTOD, owned by Cumulus. I'm sure most will disagree, but
> for a throwaway second talk station, the paid programming
> makes much more sense than running Clark Howard for an hour
> or some such nonsense. A number of second-string CC talkers
> do this, at least running paid stuff in the evening (WKJK,
> for example, IIRC)
>
> Although Dr. Laura wouldn't be bad to have on at 6pm, even
> though she's not technically Premiere anymore (still on
> premieretalk.com, though)
>

Good eye.

You are correct. WSPD is 1370 and owned by Clear Channel.

They have the big guns of Rush, Beck, and Hannity.

WTOD is at 1560 and though a daytimer, has a decent little line-up.

WCCD could easily be the Cleveland equivlant.

There is really no excuse why a major market like Cleveland doesn't have Beck or Hannity and has to hope an Akron or Lorain station comes through clear enough.

As far as Dr. Laura goes, 2 things:

1. that ship has sailed

2. as a daytimer, the sign off becomes earlier as daylight lessens throughout the year, so it makes no sense to have a new program that can't be broadcast 1/2 of the year anyway.
<P ID="edit"><FONT class="small">Edited by vjm on 12/26/05 12:41 AM.</FONT></P>
 
> WCCD could easily be the Cleveland equivlant.
>
> There is really no excuse why a major market like Cleveland
> doesn't have Beck or Hannity and has to hope an Akron or
> Lorain station comes through clear enough.
>
> As far as Dr. Laura goes, 2 things:
>
> 1. that ship has sailed
>
> 2. as a daytimer, the sign off becomes earlier as daylight
> lessens throughout the year, so it makes no sense to have a
> new program that can't be broadcast 1/2 of the year anyway.

I see where you're coming from, but that's my point. You get the benefits of having her without clearing that much of the show. In the winter, she wouldn't even be on, yet you'd have the #4 talker in America (according to that weak study) listing you on her website, etc., etc. Plus you get the potential of some ROS NTR. Victoria's Secret isn't advertising on KFI to reach the John and Ken audience.

Those on this board know I am a huge fan of Beck, but WEOL is a good station that I wouldn't want to tick off for no reason. They clear a lot of other Premiere content, mostly Fox Sports, which they could replace with any number of other things. If you're going to put Beck on 850 as a talk station or get Salem to clear him, I don't see the benefit of putting him on a station destined to get a 0.8. I like your idea, I really do, but more out of my desire to see another talker in the market. WTOD is at 14% of WSPD's 12+ numbers... and AFAIK part of that book is a post-Denny Schaefer, who was doing very well in PMD.

Hey, if things really fall apart for Glenn, he could always audition for the local midday show WTAM will be debuted in Q2 '06 when Jerry Springer falls apart. Is that Lee Kirk calling?
 
> > WCCD could easily be the Cleveland equivlant.
> >
> > There is really no excuse why a major market like
> Cleveland
> > doesn't have Beck or Hannity and has to hope an Akron or
> > Lorain station comes through clear enough.
> >
> > As far as Dr. Laura goes, 2 things:
> >
> > 1. that ship has sailed
> >
> > 2. as a daytimer, the sign off becomes earlier as daylight
>
> > lessens throughout the year, so it makes no sense to have
> a
> > new program that can't be broadcast 1/2 of the year
> anyway.
>
> I see where you're coming from, but that's my point. You get
> the benefits of having her without clearing that much of the
> show. In the winter, she wouldn't even be on, yet you'd have
> the #4 talker in America (according to that weak study)
> listing you on her website, etc., etc. Plus you get the
> potential of some ROS NTR. Victoria's Secret isn't
> advertising on KFI to reach the John and Ken audience.
>
> Those on this board know I am a huge fan of Beck, but WEOL
> is a good station that I wouldn't want to tick off for no
> reason. They clear a lot of other Premiere content, mostly
> Fox Sports, which they could replace with any number of
> other things. If you're going to put Beck on 850 as a talk
> station or get Salem to clear him, I don't see the benefit
> of putting him on a station destined to get a 0.8. I like
> your idea, I really do, but more out of my desire to see
> another talker in the market. WTOD is at 14% of WSPD's 12+
> numbers... and AFAIK part of that book is a post-Denny
> Schaefer, who was doing very well in PMD.
>
> Hey, if things really fall apart for Glenn, he could always
> audition for the local midday show WTAM will be debuted in
> Q2 '06 when Jerry Springer falls apart. Is that Lee Kirk
> calling?
>

I don't think having Beck on a new WCCD would infringe on WEOL.

In fact Clear Channel would like having one of their big syndicated guns on the multiple stations.

WCCD to cover Cuyahoga County and bits of Lake County
WEOL to cover Lorain and some of Medina and Erie County
WHLO to cover Summit, Portage, and some of Medina County

As far as WTAM from 9-11:30 am goes, I think it would be better if they went local during that time (Bob Becker, perhaps?)--of course it's all depending on Springer going under (one can hope).

That way you have a choice:

If you want local talk, go to WTAM (Wills, Becker, Triv).
If you want national talk, go to WCCD (Imus, Beck, Hannity).

The scary part about all of this is, these scenarios are realistic and could happen if the parties want to do business.
 
> If you want local talk, go to WTAM (Wills, Becker, Triv).
> If you want national talk, go to WCCD (Imus, Beck, Hannity).

Like WLW/WKRC. However, CC has tended to flip its few daytime second-tier talkers to progressive recently, such as WYNK/Baton Rouge, which featured Beck and Dr. Laura in tandem with the Rush/Hannity/local musings on flagship WJBO.
 
> Merry Christmas, Everybody!
>
>
> If there is one thing I wish Cleveland radio would give all
> of us for Christmas is Clear Channel buying WCCD so we could
> have a local outlet for Glenn Beck and Sean Hannity.
>


Oh yes, there is such a crying need for more right-wing talkradio. Their point of view is so under represented on radio.

Tell you what: Just repeat "Liberals are evil, they caused all of our problems,
they hate God, they are trying to destroy Christmas, Murtha and the Libs want to cut and run", etc etc over and over.

There. Now you have experienced the Glenn Beck and Sean Hannity shows without listening!
 
>
> Oh yes, there is such a crying need for more right-wing
> talkradio. Their point of view is so under represented on
> radio.
>
> Tell you what: Just repeat "Liberals are evil, they caused
> all of our problems,
> they hate God, they are trying to destroy Christmas, Murtha
> and the Libs want to cut and run", etc etc over and over.
>
> There. Now you have experienced the Glenn Beck and Sean
> Hannity shows without listening!
>

Politics have very little bearing on why I want Beck and Hannity.

Those are 2 of the top 5 daily radio shows in the country, and they do not air in Cleveland.

It just makes Cleveland radio look bush league.

There are some who are lucky and can get them out of Akron or Lorain.

There are some who aren't.

Many posts ago, I did an overview of AM radio in this town, and I said it stunk.

It stinks because the resources are poorly used.

There is a lack of good local AND national talk on the radio.

Yes, Beck and Hannity are conservative, but they are also entertaining, which is something that the Salem conservatalkers are not (esp. between noon and 9pm).

You utitlize a poorly used resource (WCCD), bring Beck and Hannity in, dump Springer (who has tanked since he started), and fill his time with a LOCAL talker (a Sussman or a Becker), you fix a lot of problems with little fuss and little overhaul.
 
"dump Springer (who has tanked since he started)"

Have you seen the latest trends?

Jerry is FAR from tanking.
 
> "dump Springer (who has tanked since he started)"
>
> Have you seen the latest trends?
>
> Jerry is FAR from tanking.
>


He might be doing better than what he was, but it is still far less than Beck.

I honestly think a lot of people listen to Jerry thinking it will be an extention of his TV show and be another Howard Stern-esque type show, with him talking about transsexuals who sleep with their cousins.

Then they hear him trying to be an actual pontificator on the events of the day, and they turn him off.
 
>
> Then they hear him trying to be an actual pontificator on
> the events of the day, and they turn him off.
>

WHY are they turning him off, though?
We all know he's a pretty bright guy - for a progressive. His show has come a long way in a few months, I think. It's still not 100% though, in my opinion.
 
> We all know he's a pretty bright guy - for a progressive.


It may interest you to know that 8 out of the top 10 states with the highest SAT scores are "blue" states. The bottom 20 are all red. Among the worst: Texas.

So much for your uninformed little crack. By the way, Rush dismissed the whole thing by saying that "The Libs (his cute little nickname) cooked up this whole SAT thing anyway, and its all a bunch of baloney".

So, here's a tip, kids: Drop out of school, reject these pointy-headed PHDs (what do they know anyway), don't be fooled by this whole global warming scam (what do those geeks at NASA know anyway) and get everything you need to know from The Limbugh Letter. And remember, for every new subscriber who coughs up some money, Rush will generously give a free subscription to a soldier in Iraq.

Pretty bright guy for a neoCON....and I do mean con.
 
> I honestly think a lot of people listen to Jerry thinking it
> will be an extention of his TV show and be another Howard
> Stern-esque type show, with him talking about transsexuals
> who sleep with their cousins.

And you are honestly clueless. Anyone who would remotely think that is a Class A moron.

> Then they hear him trying to be an actual pontificator on
> the events of the day, and they turn him off.

Is that all you do all day long is pull stuff out of your ass. How about showing us research that backs up your assumption.

Oh, is that crickets I hear?

Springer is an intelligent guy. Unfortunately he will always be associated with his television show. But to think that people tuning in are expecting to hear the radio version of his television show is just outright stupid.
 
> Springer is an intelligent guy. Unfortunately he will
> always be associated with his television show. But to think
> that people tuning in are expecting to hear the radio
> version of his television show is just outright stupid.

I would say Springer is an intelligent guy, very intelligent in fact. He's done a lot of legitimate stuff before his TV show which is to his credit. But this whining that people won't separate him from his show - please! He made his bed, now he has to lie in it. Would I have still lived in Ohio when he was running for Governor, I might have voted for him, but most people are not sitting with a strainer trying to see the "different sides of him". He ruined his image amongst so-called middle America, now get over it. He's not exactly poor.

I would also agree that while his show is not bad considering the current state of syndication, I'd much rather listen to Beck when they're both live on my XM. WTAM is the only talk station in town and can get the best talents, like Beck, who's been in radio for a long time. It's not that he's conservative; no one is suggesting WTAM add my usual untalented whipping boys Jerry Doyle or Tom Martino. By the way, much as I'm a fan, whoever said he's in the top 5 of the crackpot Talkers survey is mistaken; he's actually ninth.
 
> Springer is an intelligent guy.

Not that intelligent--he paid for a hooker with a check.

Who DOES that?!
 
>
> Pretty bright guy for a neoCON....and I do mean con.
>

Don't twist my words. Rush is a bigger blowhard than Jerry could ever hope to be.

As for test scores...*sarcasm mode on*

Don't you think we should be praising *learrrrning* (sotto voce) instead of high standardized test scores?
 
> >
> > Pretty bright guy for a neoCON....and I do mean con.
> >
>
> Don't twist my words. Rush is a bigger blowhard than Jerry
> could ever hope to be.
>
> As for test scores...*sarcasm mode on*
>
> Don't you think we should be praising *learrrrning* (sotto
> voce) instead of high standardized test scores?
>


Gotta measure "learrrrrning" somehow. Suggestions on any other way?
 
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