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Cleveland Radio Hol 22 Ratings

About WAKS, let's remember it's an Akron station that reaches into Cleveland. The tower is halfway between the two cities so it has decent coverage of Cleveland. But it might not penetrate some apartment buildings and office towers like a true Cleveland station.

During the holiday season, most Top 40 stations are down. These days, Top 40 is a format for young women and many of them switch to Christmas music stations.

Also, in many markets, Top 40 has been hitting a snag. In Washington, WIHT is #13. In Philadelphia, WIOQ is #12. But I would guess, if you looked at WAKS's 18-34 female numbers, especially after the holidays, it would be right up there. And that's the demo and gender it sells to. Would iHeart want to see it stronger? Sure. But if it's delivering 18-34 women, that's OK.
Physically it’s on WTAM’s Carl Smith tower that WZAK is also on and is within a few miles to the west of WCRF’s tower (remember, the IP originated on 104.9 Lorain prior to 2001, so the move to 96.5 was a major upgrade). It’s more credible than WARF, which has operated from the same Cuyahoga Falls site since the late 1930s.

With their transmitter in Copley Township, WKSU also has issues with signal drop-offs and flutter in places like Ohio City and Mentor that their forthcoming on-channel boosters in Parma and Lyndhurst should help rectify.

And yes, CHR has been in a slump of sorts over the past few years. The pandemic didn’t help matters much but alternate means for young people to find new music haven’t, either. CHR works when programmers have the pulse on what people want to hear and it’s been a very tough struggle.
From my perch in Newburgh Heights, it actually comes in pretty good.
The directional pattern for 1350 is actually strong up the I-77 corridor into Cleveland itself. Avon and in much of the western suburbs is affected by a null that results in very weak signal strength or drowned out by noise altogether, and it disappears completely after sunset.

Health reasons aside, Munch’s morning show on 1350 was also likely doomed because many of his longtime fans on the west side couldn’t listen to the station reliably.
 
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Fybush Site of the Week article on the former iHeart Independence studios...

Surprised @fybush didn’t get a pic of “Chuck Collier Blvd.” at the intersection of Oaktree and Rockside (although to be fair, I did take this on a Saturday afternoon with minimal traffic to deal with).
307204B2-F5C4-4389-9915-C7175F787469.jpeg6237BB9B-F41D-42D4-8721-6F51A340BFA2.jpeg
And that “WGAR 50,000 WATT TRANSMITTER PLANT” sign… 😻😻😻
 
"Also, in many markets, Top 40 has been hitting a snag. "

That's because they are aiming at young people who generally don't listen to the radio for music anymore.
Top 40 / CHR (the same thing with different names) targets 18-39 and 25-44 women. It does not target teens.

The big problem with CHR is that a lot of the music can't be played on the radio. Same issue with Churban and Urban.
New music is no longer broken from radio ever since the music selection was taken away from the locals by the national corporate 'know it alls".
Ever since radio had "Your Hit Parade" on radio in the 40's and TV in the 50's we have had mostly broad national hits. Now, with fewer independent "local" record labels than ever, songs are often released not just nationally but internationally the same day. So in Bismak, ND or LA or NYC stations get the same songs. We watch MediaBase and see who is or is not adding them and the reaction is pretty instant. And the ongoing research to "score" currents fairly quickly distinguishes the hits from the stiffs.
You no longer have great local music directors who were passionate about the music and even if you do, they have no real power anymore.
Actually, they have as much power as they did 50 or 60 years ago when stations had outside consultants like Ron Jacobs or Mike Joseph or Kent Burkhart or.... And we we all looked at Hamilton or Gavin or FMQB or R&R and jumped on the breaking hits just the way we do today with MediaBase.
Corporate control lit the fuse on a stick of dynamite which is eventually going to pretty much eliminate current music from terrestrial airwaves.
There is no evidence of this. Just further proof that we get instantaneous almost world-wide hits in much shorter periods of time.
 
Top 40 / CHR (the same thing with different names) targets 18-39 and 25-44 women. It does not target teens.

The big problem with CHR is that a lot of the music can't be played on the radio. Same issue with Churban and Urban.

Ever since radio had "Your Hit Parade" on radio in the 40's and TV in the 50's we have had mostly broad national hits. Now, with fewer independent "local" record labels than ever, songs are often released not just nationally but internationally the same day. So in Bismak, ND or LA or NYC stations get the same songs. We watch MediaBase and see who is or is not adding them and the reaction is pretty instant. And the ongoing research to "score" currents fairly quickly distinguishes the hits from the stiffs.

Actually, they have as much power as they did 50 or 60 years ago when stations had outside consultants like Ron Jacobs or Mike Joseph or Kent Burkhart or.... And we we all looked at Hamilton or Gavin or FMQB or R&R and jumped on the breaking hits just the way we do today with MediaBase.

There is no evidence of this. Just further proof that we get instantaneous almost world-wide hits in much shorter periods of time.
When was there ever a plethora of local hits?
 
I can remember back in the 70s many local bands having songs played on the radio, specifically Michael Stanley Band. Several more come to mind but, off hand, I can't remember many of them right now. Nowadays, not so much.
One of the major reasons why stations are "afraid" of locally produced "personal" label songs is that they are concerned about litigation and regulation/enforcement of copyrights. We are in a vastly more litigious society now when compared to the 60's and 70's.
 
When was there ever a plethora of local hits?
Go back to the "golden" days of WMMS when they played all kinds of local acts. Wild Horses "Funky Poodle" among many others which became local hits and, of course, The Michael Stanley Band. The station was also the first in the USA to play Heart and Rush when they were just Canadian imports and their play got them American contracts. The Sensational Alex Harvey Band, Suzi Quatro and a number of other acts and performers were uncovered by the WMMS jocks, Music Director and Program Director. But even if you want to go back to WIXY, they played local singles from The Baskerville Hounds, The Choir and Circus. When was the last time that you heard a local single or album on the radio? When was the last time that a local Cleveland station took a chance on an artist that nobody heard of and was not yet played by anyone else or listed in the trades? As far as Music Directors having the same power that they always had, that is just plain not true. If the PD of WAKS or MMS today tried to play a local single or album track, I guarantee you that they would hear from their regional Program executive.
 
The directional pattern for 1350 is actually strong up the I-77 corridor into Cleveland itself. Avon and in much of the western suburbs is affected by a null that results in very weak signal strength or drowned out by noise altogether, and it disappears completely after sunset.

Health reasons aside, Munch’s morning show on 1350 was also likely doomed because many of his longtime fans on the west side couldn’t listen to the station reliably.
I can attest to 1350 becoming a memory pretty much once you cross the Lorain County line...in my travels the other day, I was listening to Colin Cowherd on the Gambler, it was fine until right after I got into Lorain County, then it went from fine to iffy to zip in quick fashion just a few miles in.

Honestly, Munch is a lifer...he would have stuck it out on 1350 had it not been for his health issues - remember, he did a morning show on 1540 KNR2 (sign on-9a) for a while along with a pre-morning show (4:30-6a) on WKNR leading into what was then Mike and Mike. If he was willing to do that, no reason that he wouldn't have ridden it out on 1350 (other than for health reasons)
 
1350 is basically what 1170 was going to be if it had moved from West Virginia to Ohio.

Meanwhile, 96.5 (and 104.9 beforehand) got to be what 100.7 was planning to be if the Buzzard had "died."
 
1350 is basically what 1170 was going to be if it had moved from West Virginia to Ohio.
I always wonder what exactly caused that move-in to be scrapped. Given 1170 is the only class A in that entire region (although a white elephant for iHeart into the present day), it wouldn’t surprise me if both WV senators Byrd and Rockerfeller muscled in and said to Clear Channel and the FCC, “uhm, no, you aren’t going to do that”.
 
Actually, the ONLY station that plays local acts regularly [not including the college stations that far down the dial] is 91.3 The Summit with their 330 show at 3:30. Local acts from the 330 area code [as well as 216/440 and nearby PA and other Ohio areas]. Also play a lot of the older Ohio groups from the 60s/70s/etc. MANY new songs and band I have discovered whose music I like.
 
Actually, the ONLY station that plays local acts regularly [not including the college stations that far down the dial] is 91.3 The Summit with their 330 show at 3:30. Local acts from the 330 area code [as well as 216/440 and nearby PA and other Ohio areas]. Also play a lot of the older Ohio groups from the 60s/70s/etc. MANY new songs and band I have discovered whose music I like.
Yes, thank God for the public and college stations which keep the spirit of adventurous music discovery and local bands/performers alive.
 
WBWC 88.3 FM (wbwc.com and on the TuneIn app) plays local music as part of the regular Alternative format.

It's interesting to me that when people post about the college/university owned radio stations, they mostly refer to them as "the college stations" as if they are one-in-the same. I, relatively rarely, see posts that mention call letters. It's like "WMMS, WDOK, WHK, WTAM, the college stations".
 
I don't think that anyone means any insult to the individual stations. It is just more compact to not list all the call letters all the time. But if you want, here goes: WZIP, WBWC, WJCU, WCSB, WRUW, WOBC, WRMU. Technically speaking, Kent State University holds the stations of WKSU's licenses, but that facility is an NPR news and information station which is not student run and on a whole different level. The other stations of note are WKHR with their big band/American pop standards format, WAPS doing alternative rock and WSTB's modern rock format from Streetsboro owned by the city's school system. As I have mentioned, these stations run rings around the commercial stations in terms of presenting a wide spectrum of music as well as (in the case of WKSU) a more substantial news and information service.
 
Just so we know what's what:

WZIP - University of Akron
WBWC - Baldwin Wallace
WJCU - John Carroll
WCSB - Cleveland State
WRUW - Case Western Reserve
WOBC - Oberlin College
WRMU - Mount Union
 
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