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Clocks
- Thread starter superset weekend
- Start date
Eureka!
Wait, I think I understand what SuperSet is proposing...
All Jingles All The Time!
Just think, full-sing jingles, with current artists obliquely touting a product. Just think, U2 singing "I Still Haven't Found What I'm Looking For - Since I lost my Magellan GPS". "It's Been a Hard Day's Night - but Unisom can help you sleep"...
You saw it here first. Just send me 2% of your profits when you crank that sucker up, and we'll keep the lawyers out of it...
Wait, I think I understand what SuperSet is proposing...
All Jingles All The Time!
Just think, full-sing jingles, with current artists obliquely touting a product. Just think, U2 singing "I Still Haven't Found What I'm Looking For - Since I lost my Magellan GPS". "It's Been a Hard Day's Night - but Unisom can help you sleep"...
You saw it here first. Just send me 2% of your profits when you crank that sucker up, and we'll keep the lawyers out of it...
I mean our clocks are outdated, and very predictable.
For a music station:
1. Keep the music going- non stop - forever- no breaks
2. Have jocks read and sell adevertisers messages along with station sell
3. Keep production elements
4. PLan your sales verbage or station sell over long intros and outros
5. Even legal ID's over music!
6. Talk about time spent listening!!!
Will this re-invent radio? NO But it is a step in the right direction.
For a music station:
1. Keep the music going- non stop - forever- no breaks
2. Have jocks read and sell adevertisers messages along with station sell
3. Keep production elements
4. PLan your sales verbage or station sell over long intros and outros
5. Even legal ID's over music!
6. Talk about time spent listening!!!
Will this re-invent radio? NO But it is a step in the right direction.
superset weekend said:I mean our clocks are outdated, and very predictable. For a music station:1. Keep the music going- non stop - forever- no breaks
It's called my iPod
2. Have jocks read and sell adevertisers messages along with station sell
How does this happen when the music is going "non stop?"
3. Keep production elements
Like? BTW, I like the word "element." Has a certain panache.
4. PLan your sales verbage or station sell over long intros and outros
See Roxalot: "Hard Day's Night" brought to you by Factory Sleep Shop. Listeners will love this after five or six hours.
5. Even legal ID's over music!
WKPQ Sweetwater, Niiiiiiiiine. See Buzz Bennett's Q-format, circa 1970-1974; vintage, KCBQ, San Diego, also 13-Q Pittsburgh.
6. Talk about time spent listening!!!
Talk about no revenue! Or lack thereof.
.Will this re-invent radio? NO But it is a step in the right direction
It requires more than "Radio 101" platitudes to be taken seriously in this forum. Drill deeper. We await.
I think a lot of the "youngsters" on the board may not know the history of clocks. You old timers feel free to jump in to fill in more information.
In my early days of radio ( in high school) I never saw a format clock. The only thing I knew was to follow the log. Hit the news on the top of the hour, play a song (any song), talk, play commercials, play any song that was available to play, talk, more spots, talk some more, community billboard maybe a jingle play a song that I liked or a song I knew the owner liked., etc.
I believe that Bill Drake pretty much changed all that. I think he was the first to figure out the modern Arbitron book. He came up with sweeping the quarter hours with a hot hit to get credit for each quarter hour. He came up with the idea of 20/20 news. Up to that time stations had news mostly on the hour and half hour- with the exception of some stations like WABC with news at :55 (news five minutes sooner on WABC New York) and KB with news on :15 & :45 but still killing the quarter hour. The first time I heard the hiding of spots in the hour was while in college in the early 70's and listening to WOLF. Coming out of the :50 break with: now another 12 in a row, AND THE HITS JUST KEEP ON COMING!
The first station I worked at that had a clock was WTLB. At the time they were converting over to a quasi Drake format. The clocks were in a notebook over the board. There was a separate clock for AM & PM drives, midday's, nights, and weekends. Each song on the clock were color coded -red was a hot hit corresponding to a 45 with a red circle sticker on it, blue was the second rotation, green was recurrent and yellow was for an oldie. It was explained to me then the importance of sweeping every quarter hour. Get credit for the quarter hour by keeping the listener there for another five minutes. I know most stations follow this strategy now days but I wonder how many of the on air people know why or where it came from.
In my early days of radio ( in high school) I never saw a format clock. The only thing I knew was to follow the log. Hit the news on the top of the hour, play a song (any song), talk, play commercials, play any song that was available to play, talk, more spots, talk some more, community billboard maybe a jingle play a song that I liked or a song I knew the owner liked., etc.
I believe that Bill Drake pretty much changed all that. I think he was the first to figure out the modern Arbitron book. He came up with sweeping the quarter hours with a hot hit to get credit for each quarter hour. He came up with the idea of 20/20 news. Up to that time stations had news mostly on the hour and half hour- with the exception of some stations like WABC with news at :55 (news five minutes sooner on WABC New York) and KB with news on :15 & :45 but still killing the quarter hour. The first time I heard the hiding of spots in the hour was while in college in the early 70's and listening to WOLF. Coming out of the :50 break with: now another 12 in a row, AND THE HITS JUST KEEP ON COMING!
The first station I worked at that had a clock was WTLB. At the time they were converting over to a quasi Drake format. The clocks were in a notebook over the board. There was a separate clock for AM & PM drives, midday's, nights, and weekends. Each song on the clock were color coded -red was a hot hit corresponding to a 45 with a red circle sticker on it, blue was the second rotation, green was recurrent and yellow was for an oldie. It was explained to me then the importance of sweeping every quarter hour. Get credit for the quarter hour by keeping the listener there for another five minutes. I know most stations follow this strategy now days but I wonder how many of the on air people know why or where it came from.
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