Odd that the newspaper calls Northwest Public Radio "NPR" instead of NWPR. Readers, and perhaps the reporter, may mistake this for National Public Radio, and assume it's one big megalith corporation -- based in Pullman, no doubt!
Sorry the folks who want top 40 without commercials will lose their outlet (and might have to rely on KNHC for dance/top 40 or KMIH for hip hop/top 40), but a big noncommercial signal ought to be something different than what's already on several big commercial frequencies. More different than just "commercial free."
I, for one, will look forward to being able to hear some of the nationally syndicated cultural programming that doesn't air on any of the Seattle non-comms. Fiona Ritchie is a delight, and the local celtic show jock on KBCS won't ever be able to match her in style and content. . Nor should they think it's a competition. "The Thistle and Shamrock" and "Afropop Worldwide," for two long-influential examples, are part of what I think public radio does best, and I believe they both air on the weekend schedule of at least one of the NWPR program streams. Also Echoes for ambient/new age music on Sunday nights. Good stuff that deserves an audience in the state's population center.