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Coast Broadcasting
- Thread starter paulsecic
- Start date
Re: Coast Broadcasting & Ratings
> Both Coast Broadcasting's stations are in last place.
> What's up?
Both KKIQ and KUIC serve their communities. Neither of them are trying to get every listener in the Bay Area that they can -- they just want every listener in their respective hometowns that they can get.
When it comes to making money, for some stations it's proving that you can deliver local listeners to local businesses that sells advertising. If KKIQ was located in San Francisco instead of Pleasanton, and was trying to serve listeners in the Southbay, Marin County and down the Peninsula, as well as the entire Eastbay, that would be a different subject.
DJ
> Both Coast Broadcasting's stations are in last place.
> What's up?
Both KKIQ and KUIC serve their communities. Neither of them are trying to get every listener in the Bay Area that they can -- they just want every listener in their respective hometowns that they can get.
When it comes to making money, for some stations it's proving that you can deliver local listeners to local businesses that sells advertising. If KKIQ was located in San Francisco instead of Pleasanton, and was trying to serve listeners in the Southbay, Marin County and down the Peninsula, as well as the entire Eastbay, that would be a different subject.
DJ
> Both Coast Broadcasting's stations are in last place.
> What's up?
>
It doesn't really matter. Those two stations serve fringe areas (suburbs) of the SF arbitron area - single-digit tenths of a share for those two really do look great to them and perspective advertisers...
In addition, you may see Santa Rosa and San Jose stations show up better in the books, but that's because they are markets embedded in the SF market whose constituency gets more diaries - Vacaville and Pleasanton I imagine don't get as many diaries as those located closer to the centers of those respective markets.
That's what little I know - anyone who knows more can chime in...
> What's up?
>
It doesn't really matter. Those two stations serve fringe areas (suburbs) of the SF arbitron area - single-digit tenths of a share for those two really do look great to them and perspective advertisers...
In addition, you may see Santa Rosa and San Jose stations show up better in the books, but that's because they are markets embedded in the SF market whose constituency gets more diaries - Vacaville and Pleasanton I imagine don't get as many diaries as those located closer to the centers of those respective markets.
That's what little I know - anyone who knows more can chime in...
Re: Coast Broadcasting & Ratings
Some people just see themselves as average, and do the bare minimum to get by, the only station that KKIQ could compete with is KIOI-Star 101.3, but they no where compare to STAR, the signal at 101.7 is only 4500 watts, and thats with 3 repeaters in the east bay area, also their playlist is somewhat stale, they never want to step up to the plate and see what happens, heck, the afternoon jock has been there since the early days, if they are happy with where they are, then that is cool, but my hometown station is not this one.
They could and should be so much more if they wanted too.
It also does not help that KKIQ, sister's KUIC, and the soon to be new KABL are all going to be playing the same playlist, so much for variety.
Some people just see themselves as average, and do the bare minimum to get by, the only station that KKIQ could compete with is KIOI-Star 101.3, but they no where compare to STAR, the signal at 101.7 is only 4500 watts, and thats with 3 repeaters in the east bay area, also their playlist is somewhat stale, they never want to step up to the plate and see what happens, heck, the afternoon jock has been there since the early days, if they are happy with where they are, then that is cool, but my hometown station is not this one.
They could and should be so much more if they wanted too.It also does not help that KKIQ, sister's KUIC, and the soon to be new KABL are all going to be playing the same playlist, so much for variety.
Re: Coast Broadcasting & Ratings
> Some people just see themselves as average, and do the bare
> minimum to get by, the only station that KKIQ could compete
> with is KIOI-Star 101.3, but they no where compare to STAR,
> the signal at 101.7 is only 4500 watts, and thats with 3
> repeaters in the east bay area...
Read my post again. KKIQ and KUIC do not set out to compete with KIOI or any other station. They set out to serve their community. There is a subtle difference.
KIOI starts with 125,000 watts -- plus boosters in Walnut Creek and Pleasanton -- and must make tons of money for its huge ownership group, or else. It must attract national advertising and appeal to and compete for listeners across the entire Bay Area, or else.
All that KKIQ and KUIC have to do is reach local listeners in the 680 Corridor who know they can depend on the station for music, traffic and news; provide an attractive means for advertisers to reach local customers; and provide the owners with a reasonable return on their investment.
> They could and should be so much more if they wanted too.
Of course they would, and KMEL would be so much more if they played only Hits Of The Eighties, and KOIT would be so much more if they switched to Alt-Country, and KCBS would be so much more if they dropped All News and went to Brokered Asian Talk.
But they don't want to, because they are making money doing what they are doing. I'm not saying that it's right or wrong. I'm only saying that it's the way it is.
> Some people just see themselves as average, and do the bare
> minimum to get by, the only station that KKIQ could compete
> with is KIOI-Star 101.3, but they no where compare to STAR,
> the signal at 101.7 is only 4500 watts, and thats with 3
> repeaters in the east bay area...
Read my post again. KKIQ and KUIC do not set out to compete with KIOI or any other station. They set out to serve their community. There is a subtle difference.
KIOI starts with 125,000 watts -- plus boosters in Walnut Creek and Pleasanton -- and must make tons of money for its huge ownership group, or else. It must attract national advertising and appeal to and compete for listeners across the entire Bay Area, or else.
All that KKIQ and KUIC have to do is reach local listeners in the 680 Corridor who know they can depend on the station for music, traffic and news; provide an attractive means for advertisers to reach local customers; and provide the owners with a reasonable return on their investment.
> They could and should be so much more if they wanted too.
Of course they would, and KMEL would be so much more if they played only Hits Of The Eighties, and KOIT would be so much more if they switched to Alt-Country, and KCBS would be so much more if they dropped All News and went to Brokered Asian Talk.
But they don't want to, because they are making money doing what they are doing. I'm not saying that it's right or wrong. I'm only saying that it's the way it is.
M
mrpariot
Guest
Re: Coast Broadcasting & Ratings
> > Some people just see themselves as average, and do the
> bare
> > minimum to get by, the only station that KKIQ could
> compete
> > with is KIOI-Star 101.3, but they no where compare to
> STAR,
> > the signal at 101.7 is only 4500 watts, and thats with 3
> > repeaters in the east bay area...
>
>
> Read my post again. KKIQ and KUIC do not set out to compete
> with KIOI or any other station. They set out to serve their
> community. There is a subtle difference.
>
> KIOI starts with 125,000 watts -- plus boosters in Walnut
> Creek and Pleasanton -- and must make tons of money for its
> huge ownership group, or else. It must attract national
> advertising and appeal to and compete for listeners across
> the entire Bay Area, or else.
>
> All that KKIQ and KUIC have to do is reach local listeners
> in the 680 Corridor who know they can depend on the station
> for music, traffic and news; provide an attractive means for
> advertisers to reach local customers; and provide the owners
> with a reasonable return on their investment.
>
> > They could and should be so much more if they wanted
> too.
>
> Of course they would, and KMEL would be so much more if they
> played only Hits Of The Eighties, and KOIT would be so much
> more if they switched to Alt-Country, and KCBS would be so
> much more if they dropped All News and went to Brokered
> Asian Talk.
>
> But they don't want to, because they are making money doing
> what they are doing. I'm not saying that it's right or
> wrong. I'm only saying that it's the way it is.
Coast Radio sees the niche: listeners in the East Bay, Solano and Contra Costa Counties have different needs -- and after probably having commuted to SF, SJ or Sacto for work, listeners need to reconnect with home. KUIC and KKIQ do that extremely well, as good LOCAL radio should. What will happen to KABL is anyone's guess, but I'd have to imagine that those who think it will become like the other two stations are probably right on the mark.
> > Some people just see themselves as average, and do the
> bare
> > minimum to get by, the only station that KKIQ could
> compete
> > with is KIOI-Star 101.3, but they no where compare to
> STAR,
> > the signal at 101.7 is only 4500 watts, and thats with 3
> > repeaters in the east bay area...
>
>
> Read my post again. KKIQ and KUIC do not set out to compete
> with KIOI or any other station. They set out to serve their
> community. There is a subtle difference.
>
> KIOI starts with 125,000 watts -- plus boosters in Walnut
> Creek and Pleasanton -- and must make tons of money for its
> huge ownership group, or else. It must attract national
> advertising and appeal to and compete for listeners across
> the entire Bay Area, or else.
>
> All that KKIQ and KUIC have to do is reach local listeners
> in the 680 Corridor who know they can depend on the station
> for music, traffic and news; provide an attractive means for
> advertisers to reach local customers; and provide the owners
> with a reasonable return on their investment.
>
> > They could and should be so much more if they wanted
> too.
>
> Of course they would, and KMEL would be so much more if they
> played only Hits Of The Eighties, and KOIT would be so much
> more if they switched to Alt-Country, and KCBS would be so
> much more if they dropped All News and went to Brokered
> Asian Talk.
>
> But they don't want to, because they are making money doing
> what they are doing. I'm not saying that it's right or
> wrong. I'm only saying that it's the way it is.
Coast Radio sees the niche: listeners in the East Bay, Solano and Contra Costa Counties have different needs -- and after probably having commuted to SF, SJ or Sacto for work, listeners need to reconnect with home. KUIC and KKIQ do that extremely well, as good LOCAL radio should. What will happen to KABL is anyone's guess, but I'd have to imagine that those who think it will become like the other two stations are probably right on the mark.
Re: Coast Broadcasting & Ratings
> Some people just see themselves as average, and do the bare
> minimum to get by, the only station that KKIQ could compete
> with is KIOI-Star 101.3, but they no where compare to STAR,
> the signal at 101.7 is only 4500 watts, and thats with 3
> repeaters in the east bay area, also their playlist is
> somewhat stale, they never want to step up to the plate and
> see what happens, heck, the afternoon jock has been there
> since the early days, if they are happy with where they are,
> then that is cool, but my hometown station is not this
> one. They could and should be so much more if they wanted
> too.
>
> It also does not help that KKIQ, sister's KUIC, and the soon
> to be new KABL are all going to be playing the same
> playlist, so much for variety.
> I E-mailed cc concerning KABL Monday. No response.
> Some people just see themselves as average, and do the bare
> minimum to get by, the only station that KKIQ could compete
> with is KIOI-Star 101.3, but they no where compare to STAR,
> the signal at 101.7 is only 4500 watts, and thats with 3
> repeaters in the east bay area, also their playlist is
> somewhat stale, they never want to step up to the plate and
> see what happens, heck, the afternoon jock has been there
> since the early days, if they are happy with where they are,
> then that is cool, but my hometown station is not this
> one.
They could and should be so much more if they wanted> too.
>
> It also does not help that KKIQ, sister's KUIC, and the soon
> to be new KABL are all going to be playing the same
> playlist, so much for variety.
> I E-mailed cc concerning KABL Monday. No response.
Re: Coast Broadcasting & Ratings
> I E-mailed cc concerning KABL Monday. No response.
I have corresponded with a couple of well-placed KABL staffers over the past several days, and they are in a "quiet period" right now as far as post-sale plans go. Whether self-imposed or directed by Clear Channel, I understand it completely -- it's pretty much the same for any employee in any business who wants to keep a job after a change takes place.
I think one of the things to look at after the KABL-FM handover to Coast is finalized is what happens to the Internet feed (will it continue to run jockless as a sort of jukebox?) and what will Clear Channel put on KABL/1460 in Salinas, which has also been holding the call letters for the company.
D.J.
> I E-mailed cc concerning KABL Monday. No response.
I have corresponded with a couple of well-placed KABL staffers over the past several days, and they are in a "quiet period" right now as far as post-sale plans go. Whether self-imposed or directed by Clear Channel, I understand it completely -- it's pretty much the same for any employee in any business who wants to keep a job after a change takes place.
I think one of the things to look at after the KABL-FM handover to Coast is finalized is what happens to the Internet feed (will it continue to run jockless as a sort of jukebox?) and what will Clear Channel put on KABL/1460 in Salinas, which has also been holding the call letters for the company.
D.J.
Re: Coast Broadcasting & Ratings
When KABL was 960AM I would take a radio in the backyard while working on trees. I can't lug around a computer trying to listen. Oh well. I am not rich enough to buy a laptop.
> I E-mailed cc concerning KABL Monday. No response.
>
>
> I have corresponded with a couple of well-placed KABL
> staffers over the past several days, and they are in a
> "quiet period" right now as far as post-sale plans go.
> Whether self-imposed or directed by Clear Channel, I
> understand it completely -- it's pretty much the same for
> any employee in any business who wants to keep a job after a
> change takes place.
>
> I think one of the things to look at after the KABL-FM
> handover to Coast is finalized is what happens to the
> Internet feed (will it continue to run jockless as a sort of
> jukebox?) and what will Clear Channel put on KABL/1460 in
> Salinas, which has also been holding the call letters for
> the company.
>
> D.J.
>
When KABL was 960AM I would take a radio in the backyard while working on trees. I can't lug around a computer trying to listen. Oh well. I am not rich enough to buy a laptop.
> I E-mailed cc concerning KABL Monday. No response.
>
>
> I have corresponded with a couple of well-placed KABL
> staffers over the past several days, and they are in a
> "quiet period" right now as far as post-sale plans go.
> Whether self-imposed or directed by Clear Channel, I
> understand it completely -- it's pretty much the same for
> any employee in any business who wants to keep a job after a
> change takes place.
>
> I think one of the things to look at after the KABL-FM
> handover to Coast is finalized is what happens to the
> Internet feed (will it continue to run jockless as a sort of
> jukebox?) and what will Clear Channel put on KABL/1460 in
> Salinas, which has also been holding the call letters for
> the company.
>
> D.J.
>
recto101 said:
Yes, 7 years later that's still the case. Many stations do not cover the entire market, so they concentrate on the areas they do cover. Also, here's another shocker for people who think Arbitron is king: Most stations do not subscribe to Arbitron, and do not sell based on Arbitron. How can that be? Well, like any other business, they sell based on the success of others who have bought before. "Joe's Real Estate had a 15% increase in inquiries in the 2 months they've been on our station. Maybe this is something you might want to look into, too..."
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