PRO-FM obviously. Forget Lite. They've willingly given up any chance of winning that prize and have decided to go after a different heritage station.....in fact one with more heritage. I'm sure not even the people at CC think Coast can beat anyone they haven't already beaten but they're thinking they have a better chance at nibbling at PRO-FM's audience than Lite's. They're even running a liner to the effect of playing your favorite music without the kid stuff.
Now in my opinion winning starts with the morning show regardless of how much you blabber about listening at work. The Coast morning show isn't yet complete so it's hard to compare at this point but no one is toppling Gio and Kim. The music angle isn't a valid one since PRO-FM doesn't play that much music in the morning. Tad Lemire is a very likeable personality. He's even more likeable without an abrasive sidekick (and by the way I do think Brian belongs on the radio but in the right place). I'm sure whoever Coast hires as a sidekick will be just as likeable. So you'll have 2 likeable people doing bobblehead morning radio on a show that's probably going to be more formatted than it should be while PRO-FM keeps on keepin on sounding impromptu but knowing where they're going every inch of the way.
It won't work. Coast can target anyone they want at the Brine Shrine. There will be very little if any effect.
Oh by the way I also see PRO-FM playing less and less urban music unless it's VERY mainstream. That's already happening although the CHR chart is getting more "pop-pish" and less urban anyway.
Now in my opinion winning starts with the morning show regardless of how much you blabber about listening at work. The Coast morning show isn't yet complete so it's hard to compare at this point but no one is toppling Gio and Kim. The music angle isn't a valid one since PRO-FM doesn't play that much music in the morning. Tad Lemire is a very likeable personality. He's even more likeable without an abrasive sidekick (and by the way I do think Brian belongs on the radio but in the right place). I'm sure whoever Coast hires as a sidekick will be just as likeable. So you'll have 2 likeable people doing bobblehead morning radio on a show that's probably going to be more formatted than it should be while PRO-FM keeps on keepin on sounding impromptu but knowing where they're going every inch of the way.
It won't work. Coast can target anyone they want at the Brine Shrine. There will be very little if any effect.
Oh by the way I also see PRO-FM playing less and less urban music unless it's VERY mainstream. That's already happening although the CHR chart is getting more "pop-pish" and less urban anyway.
