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Coast's Spring Book

R

RadioMan203

I know Arbitron goes really nuts about posting ratings, so I can't tell you the actual number, but in the Stamford/Norwalk book there was a three way tie for second, being WCBS-AM Newsradio88, Star 99.9 (WEZN) and The Coast (WCTZ). The station at number one was WEBE108. While The Coast did have a ratings jump from their former format it was strictly a no-brainer as if you keep beating the same 250 songs over and over people are going to tune out - it doesn't take a genius to figure that out.

I hope it was worth it to Cox to desecrate the only remaining oldies outlet in Southern Connecticut to get these ho-hum ratings. Then again, with all the "micro-research" they bragged about maybe that's all they were looking for!


Bill
CapitalRadio.us
 
Bill DeFelice said:
I know Arbitron goes really nuts about posting ratings, so I can't tell you the actual number, but in the Stamford/Norwalk book there was a three way tie for second, being WCBS-AM Newsradio88, Star 99.9 (WEZN) and The Coast (WCTZ). The station at number one was WEBE108. While The Coast did have a ratings jump from their former format it was strictly a no-brainer as if you keep beating the same 250 songs over and over people are going to tune out - it doesn't take a genius to figure that out.
Click to expand...

How does Cox's WPLR keep ruling the roost in New Haven playing the same 250 album tracks over and over, then? Don't classic rock audiences ever get burnt out?
 
CTListener said:
How does Cox's WPLR keep ruling the roost in New Haven playing the same 250 album tracks over and over, then? Don't classic rock audiences ever get burnt out?
Click to expand...

I have to admit, I was very surprised to see that WPLR is still pulling top ratings in the New Haven book in spite of their playlist.

For those who care, 'PLR was followed by WWYZ, Star 99.9, WYBC and WEBE. I can't picture people in New Haven listening to Country unless it's strictly the cubicle crowd.


Bill
CapitalRadio.us
 
"How does Cox's WPLR keep ruling the roost in New Haven playing the same 250 album tracks over and over, then? Don't classic rock audiences ever get burnt out?"

PLR's daily line up had solid numbers but evidently the morning show had a strong showing, which helped push the ratings up.

Not sure if those morning numbers are a reflection of a good product or the result of the a show winning "we're the less mediocre than the others" sweepstakes.

As for classic rock, I think PLR gets the crowd because of the strength of thier signal. I-95, and 95.9 The Fox
dont have the area coverage of PLR, while WCCC is geared towards the former 104.1 demo.

PLR will be live at the West Haven beach all week, and I know in the past the jocks have gotten a good share of listeners complaining about the music, which is out of thier control anyway.
 
Very true! PLR has a great line up: Chaz and AJ do a good job in the morning (ratings boost), Pam Landry does a good job in the midday slot and Lappy has always done a good job in afternoon drive. By the way does anyone know how long Lappy has been with PLR?

PLR's playlist is a little burnt, I-95 does a way better job musicwise. And I-95 has got a pretty solid line up too.. but not as good as PLR.

X
 
Bill DeFelice said:
CTListener said:
How does Cox's WPLR keep ruling the roost in New Haven playing the same 250 album tracks over and over, then? Don't classic rock audiences ever get burnt out?
Click to expand...

I have to admit, I was very surprised to see that WPLR is still pulling top ratings in the New Haven book in spite of their playlist.

For those who care, 'PLR was followed by WWYZ, Star 99.9, WYBC and WEBE. I can't picture people in New Haven listening to Country unless it's strictly the cubicle crowd.
Click to expand...

By "cubicle crowd," you mean office workers listening to a common station? I would think that demographic would be dominated by Star 99.9.

Surely you know that Country 92.5 has been a ratings winner ever since it flipped from soft AC in 1988, don't you? Maybe Star beats it in some books, and maybe PLR and YBC do much better in the city proper, but I'd imagine YZ's numbers in the suburbs are quite good. I even hear it playing at fast food places and as music-on-hold up here in the Meriden-Wallingford area.
 
Is it all that puzzling? The former Kool 96.7 didn't "burn out" their audience with a tight playlist. The oldies format is simply not the goldmine it once was and Cox apparently saw the Coast strategy as a way to generate more revenue and younger demos.

WPLR may not be the success it is "in spite of" a tight playlist. Posters simply refuse to believe that the average listener doesn't necessarily behave the same way they do. It's 2006... not 1976 when underground radio was a cool novelty and you could drive a truck through the gaps in radio programming.

"Complaints" about repetition are more from people listening for unusually long time periods, including armchair programmers like us who probably don't listen to more than 200 songs on their own iPod. As long as most people still turn up "Sweet Home Alabama" and don't react well to a 10,000 song library, classic rock will win with a tight focus. The deep cuts will stay relegated to Sunday nights or the HD-2 channel. I'd worry more when people stop complaining!
 
Hows 103.1 doing?


GlennO said:
Is it all that puzzling? The former Kool 96.7 didn't "burn out" their audience with a tight playlist. The oldies format is simply not the goldmine it once was and Cox apparently saw the Coast strategy as a way to generate more revenue and younger demos.

WPLR may not be the success it is "in spite of" a tight playlist. Posters simply refuse to believe that the average listener doesn't necessarily behave the same way they do. It's 2006... not 1976 when underground radio was a cool novelty and you could drive a truck through the gaps in radio programming.

"Complaints" about repetition are more from people listening for unusually long time periods, including armchair programmers like us who probably don't listen to more than 200 songs on their own iPod. As long as most people still turn up "Sweet Home Alabama" and don't react well to a 10,000 song library, classic rock will win with a tight focus. The deep cuts will stay relegated to Sunday nights or the HD-2 channel. I'd worry more when people stop complaining!
Click to expand...
 
Lappy's been with PLR close to 20 years and Pam's been there about 15.
 
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