Here's an opinion piece from David Hill asking if College Radio could save the future of broadcast radio:
barrettmedia.com
If it is, then it's not very bright, given the number of colleges that are selling their radio stations. Hill doesn't address that at all. He was energized by the students. I get that. They have fresh eyes and aren't attached to the past. That's a good thing, because the future won't be like the past. But what I remember from my college radio days is that it's mainly a club, a student activity, not a job. Things are very different when you try to take the college radio experience into the real world.
When I left college radio, it was less about the music, and more about analytics and sales. That can be a bit tough to take. It may be why so few college radio students continue after they graduate.
Why College Radio Could Save the Future of Broadcast Radio
"Big media has to recognize that the youth of America may be the primer that helps us figure out where to go next."
barrettmedia.com
If it is, then it's not very bright, given the number of colleges that are selling their radio stations. Hill doesn't address that at all. He was energized by the students. I get that. They have fresh eyes and aren't attached to the past. That's a good thing, because the future won't be like the past. But what I remember from my college radio days is that it's mainly a club, a student activity, not a job. Things are very different when you try to take the college radio experience into the real world.
When I left college radio, it was less about the music, and more about analytics and sales. That can be a bit tough to take. It may be why so few college radio students continue after they graduate.