I just noticed that the Cumulus stations are missing. Wouldn't they want to know if B106's yearly Christmas format failed again? Also happened to notice that 95SX's numbers were missing in the Charleston monthlies. New sales strategy for Cumulus?
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Columbia December Monthlies
- Thread starter Al Timiter
- Start date
Another poster somewhere else said Cumulus was in a "feud" with Nielsen. As in maybe they owe them $?
With the current litigation between the two, Cumulus no longer subscribes to Nielsen in any diary market effective with the release of the December monthly. As has been posted elsewhere, in many markets they are relying on Eastlan data, DTS AutoStage data, station streaming data, or a combination thereof to keep a gauge on their listenership.