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Columbia Ratings

S

ShawtyBlack_ATL

With Big DM 101FM and HOT 103.9 being combo stations and the top 2 stations in Metro, why did Clear Channel shut down 100.1 THE BEAT? I see Cumulus' KISS 103.1 is #5 competing with BIG DM, so this leads the question of has Cumulus ever considered an Urban, Rhythmic or Pop? Just from judging on what I see, Pop and Urban seems to be winning by default.
 
Cumulus is very predictable in Columbia. They have 107.5, which does great billing as a sports station, B106 which still has good demos, 98.5 which has heritage as an oldies station from the years it was at 103.1, and WIS which you can't do anything with.
 
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