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Columbus June PPMs
- Thread starter Nu_Roo_2
- Start date
Anyone have any idea how 95.5 (WZOH) is doing? I ask because the CBS Sports Radio affiliate in Cincinnati at 100.3 has already been dropped. On Tuesday the owners (Radio One) went back to the urban oldies format that was on the frequency prior to the flip to sports. They fired the morning and afternoon local hosts and dropped the CBS Sports Radio network.
Even dumber is the fact that they waited until literally a couple weeks ago to start promoting the station (billboards had been put up). So they essentially wasted the money without waiting a couple more months to see if the billboard campaign would help ratings. 100.3 had been last every month since the switch to sports January 2, had a 0.2 rating it's first month and then a 0.1 each month after that.
Even dumber is the fact that they waited until literally a couple weeks ago to start promoting the station (billboards had been put up). So they essentially wasted the money without waiting a couple more months to see if the billboard campaign would help ratings. 100.3 had been last every month since the switch to sports January 2, had a 0.2 rating it's first month and then a 0.1 each month after that.
I believe they also fired their GM or Market Manager at Radio One in Cincinnati. I'm sure that had something to do with 100.3 dropping CBS Sports Radio, that and they practically had no ratings or listeners, but they never gave it a chance to catch on, and now a lot of people are out of work. :'(billf82 said:
Out of work radio-wise, but I think they all had jobs in other areas. Skinner worked for the Enquirer and as Channel 12 weekend sports anchor. Brendel and Broering did online UC and Xavier work. Gamble has his sports marketing company. Jeremy Lance still works at WMOH. Chambers had other work also.
Except, Nu-Roo for the fact that in Dayton, WHIO-AM/FM is, and has been a very consistent 8 to 9 share News-Talk station carrying most of the same programs, minus, of course, the local shows. Been #2 overall 12 plus for several books.
I respectfully contend there is more at play here than just listeners turning off talk radio. And I think it would show up in research if it was done.
I respectfully contend there is more at play here than just listeners turning off talk radio. And I think it would show up in research if it was done.
I think Jason's above post is responding to what Nu Roo posted at the bottom of page 1 of this thread. (And I might add that I'm sometimes tripped up by the way the pages are now ordered, too -- things sure ain't like they used to be around here.)
The only thing I have to say about the latest PPMs (which are now July, not June) is keep up the good work, WMNI and WYTS -- and I'm sure they will. Which reminds me that the 450th episode of another YTS, my own, will air and stream this Friday!
The only thing I have to say about the latest PPMs (which are now July, not June) is keep up the good work, WMNI and WYTS -- and I'm sure they will. Which reminds me that the 450th episode of another YTS, my own, will air and stream this Friday!
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Could be. OTOH WHIO is just one data point, of course. And, aside from being an FM that has some of the same syndicated talkers as WTVN, how do the stations compare in terms of local news commitment, other local content (and performance of those local shows), demos, budget (relative to market size), promotion/advertising, production, competition, tie-ins to local TV, etc. etc.?
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