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Columbus needs to be Movin!

Seriously? Radio targets Women? That's why something like 47% of radio listeners in Columbus are men, basically making the market 50/50 when it comes to the male/female ratio?

The LAST thing we need is ANOTHER female targeted station. There are currently 16 stations that are more than 50% female, leaving only 11 stations that "target" men.

Having a currently female station switch to a female targeted format would not be the end of the world, but a currently male station switching to female would waterdown the market so much that it would just be horrible!
 
Radio is all about the advertisers and any key demo is Women. As a male myself, I would rather listen to Movin than any other station in this market. The movin format is like a Hybrid Rhythmic Hot AC. We have way too many rock based formats including a CHR that leans heavily towards Hot AC. The Movin format will take numbers away from the current formats that target Women.

Listen to Seattle's version of Movin here. http://webclust1.liquidcompass.cc/sos4stnrd/audio_player.php?id=KQMV
 
First, a disclaimer that the comments I'm about to make have nothing to do with whether I like the format or whether it would be viable here. In fact, I don't yet have an opinion on those questions. That said...

Columbus should be a no-brainer market for Clear Channel to consider for this type of format. I said "should be" because, as I've bitched in the past, the local Clear Channel management "philosophy" is more about chipping away at non-CC big signals than it is about providing viable new options for the market. That's why 93.3 , the first really big "new signal" here in over 40 years (!) is being wasted on a low-rated, "wait for Christmas and needle Sunny in the meantime" format. In fact, the CC station 93.3 was modeled on (WSNI Philadelphia) dumped the format a month or two ago.

Meantime, 93.3 has a weak morning show and a weak format, all while CC is flipping stations in many markets to Rhythmic AC and putting CC/Premiere's syndicated new Whoopi Goldberg program in mornings.

Will it happen here? Obviously it's a natural for them to seriously consider, but they won't (not "seriously," anyway) -- again becuase CC/Columbus seems so obsessed with attacking other stations and avoiding even the tiniest amount of duplication between their own properties. They're obsessed with needling Sunny and over-coddling NCI. (Never mind that in Dayton CC can have two different shades of AC that are both right up at the top of adult female ratings.)

Just yesterday I read about CC honcho Mark Mays crowing to an NAB audience about how KZLA in LA would still be country if CC owned it instead of Emmis, because consolidation gives them enough stations to provide more formatic variety. In the spirit of full disclosure he should have offered a footnote about CC's very different, "Crowl-umbus" approach here. Or maybe Dave just never got the memo.

I hope I have to eat those words. Whether I like the format or not, it would be nice to see 93.3's prized big signal providing something at least a little unique and high profile to the market (be it rhythmic AC or something else) instead going to waste. Of course, radio-pimp's been talking specifically about Alan Burns' Movin', and I don't know whether CC's rhythmic AC's sound similar to Movin'. I'm guessing they do.
 
Radio-pimp, if the current ratings trends keep up, it may add a bit of hope to your desire that BNS-FM take a look at Movin'. The new Arbitron trends released today show BNS-FM back to its lowest 12+ in years (maybe ever). They are below K95.5 (I don't recall that ever happening before, although I'm not positive), and they're tied with the Brew. I don't know what kind of bump, if any, might start showing up for 97.1 from OSU football.

Meanwhile, does anyone know the answer to the eternal mystery of why CD-101's ratings bounce up and down like a trampoline? I know that lower-power signals sometimes have more bounce, but usually not as severe as CD-101's!
 
You never know Nu Roo 2, there could be some radio Gods ready to make a move on 97.1. I'll tell you though, it doesn't take a radio geek like us to understand that Mix 97.1 is a bad product. Nobody I know listens to 97.1 for anything other than the game.

Also, 97.1's morning show is dreadful! Quite possibly the worst moring show I have ever heard (IMHO).
 
radio-pimp said:
Also, 97.1's morning show is dreadful! Quite possibly the worst moring show I have ever heard (IMHO).
Click to expand...

I haven't listened to 97.1's morning show, but I have heard a lot of people say it's terrible. This is interesting given that Kabel is a longtime top-ten-market and nationally-syndicated talent who wrote an article for All Access shortly before going to BNS-FM. The topic? Guidelines for doing an effective morning show.
 
Nu_Roo_2 said:
Radio-pimp, if the current ratings trends keep up, it may add a bit of hope to your desire that BNS-FM take a look at Movin'. The new Arbitron trends released today show BNS-FM back to its lowest 12+ in years (maybe ever). They are below K95.5 (I don't recall that ever happening before, although I'm not positive), and they're tied with the Brew. I don't know what kind of bump, if any, might start showing up for 97.1 from OSU football.

Nu-Roo: I don't necessarily disagree with your suggestion, though it's very early in the game to suggest how big "Movin" will actually be. However, regarding BNS's ratings, they have been lower than K-95.5 before.

When they were battling us at WCOL in the oldies days, there was a book where they posted below a 2 share 12 plus...

Meanwhile, does anyone know the answer to the eternal mystery of why CD-101's ratings bounce up and down like a trampoline? I know that lower-power signals sometimes have more bounce, but usually not as severe as CD-101's!
Click to expand...
 
CD 101 Ratings Bounce

Nu Roo 2: The ratings "bounce" you note is seen in many situations where a boutique format resides on a limited signal. Arbitron places diaries systematically through the 12 week ratings period in a process designed to fill in quotas of geographic and demographic need (based on their extrapolation of census demographic figures). Since response never remains constant, they make continuous adjustments to their recruitment efforts to fill in the unfilled "holes" in each demographic/geographic area, hence the bounce. Stations that have a smaller footprint (either in signal or format partisans, or, in the case of CD 101, both) have less probability of having one of their listeners fall into the Arbitron net. CD 101 probably bounces because 1) they have a high number of partisans in a relatively small geographic area, or 2) they have a smaller number of partisans spread over a large area. My guess is the former. CD 101 also probably has a fair number of listeners that are unreachable to Arbitron. Arbitron does not yet have the ability to tap into cell phone listings, and I suspect CD 101 has a lot of listeners who don't even bother with a landline. Arbitron does not measure listeners who are residing here at OSU unless they get a landline phone in their name (unlikely in the cell phone age), so the university population is largely unmeasured. Over the last five years, upscale younger appeal formats have gotten short shrift due to the inability of Arbitron to reach anyone who has been an early adopter of new technology.
 
CD 101 Ratings Bounce...another thought

BTW, this is the same reason that watching trends between the quarterly reports is a futile effort. Since Arbitron adjusts week-to-week to produce a statistically viable quarterly report, mish-mashing responses from the previous quarter wiuth the current one is not statistically accurate. It is amazing to see radio executives adjust their programming due to a monthly trend report...amazing in that it underscores how little many radio execs understand Arbitron.
 
In the last 6 months, when I tune into 97.1 there is always a commercial. I have not heard a song on there in 6 months.
 
wscx2000 said:
In the last 6 months, when I tune into 97.1 there is always a commercial. I have not heard a song on there in 6 months.
Click to expand...

I suppose that means ad sales are good? Bad radio but good business.
 
Ok, I've been listening to KFRC online for the past couple of days which is doing the whole "Movin" thing. Not bad I suppose. I think there is enough that I don't want to hear sprinkled in with the music I would want to listen to in order to dissuade me from listening all the time. That being said, I know this is not necessarily programmed with a 33 y/o male in mind.

Way too much Madonna, Michael Jackson, and oddball 80's-90's hip/hop/pop music. I am also listening during the workday which I am sure is programmed a little differently than say an evening on the weekend.

Does it have a place in Columbus? I personally think it's more of a niche than global appeal. I would be surprised if it pulled more than a 3 share if it were in Columbus. This is really just a more urban/pop TedFM variant. Anything is better than another LiteFM though. We are getting enough move-ins that this would probably fit in somewhere.

Agree? Disagree?
 
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