Columbus, OH Radio One Shuffle

[Scholarm1111]

Gospel Joy 106.3 is taken off the air (but maintains a website and a stream at least for now). Urban AC Magic moves from 98.9 to the weaker 106.3.

http://mycolumbusjoy.com/

http://mycolumbusmagic.com/

Radio One flipped 98.9 to Jack FM Variety Hits.

 

[wdb2003]

So Radio One does it again

They move a station out of the top 10 to a weaker signal 106.3 and putting on a burned out Adult Hits format. Sure it might get some advertisement from other companies vs. the Urban Gospel format. Seems like the cluster in Columbus is trying to bring in more cash flow. Notice how Radio One is making changes with their stations in other markets.

Dallas, St. Louis, Philly, and DC over the past year.

Moving Magic to a waeker signal not that smart but it somewhat did caught us off guard.

 

[wprt949]

because they are selling 98.9 mabye that's why they did this ?

 

[Nate Wesley]

The fact that Magic was a top 10 station is more of a wonder than an expectation: There are not a lot of African-American listeners there (Columbus' 2010 Census population only 28% Black--the entire Arbitron market isn't quite 15%).

Better to serve those listeners with a rimshot than pulling the format altogether. The Columbus, OH board mentioned something about AM 1580 being available, that might be option for Radio One to seek.