In Radio-Info’s “Ross on Radio” yesterday, Sean Ross said, “in final confirmation of the resurgent appeal of the revamped Greatest Hits format, the battles have started to pop up, in markets from Las Vegas to Edmonton, Alberta, from Albany, N.Y., to Chattanooga, Tenn., and now in Chicago where CBS has flipped WJMK (Jack-FM) to K-Hits 104.3.”
This just rubs in what we already know about the unfortunate and incomprehensible state of affairs localy. Again, Columbus doesn’t have even one FM outlet for this format and is geting left behind on a what has become a "no-brainer" profitable and market-serving option that continues to grow and thrive just about everywhere else. We’ve never had CBS-FM type 60’s-70’s-80’s Classic Hits on a good signal here, and only briefly on a rimshot awhile back. While Rewind fills in part of the void 80’s-wise and WTDA sprinkles some of the music in question into its rock-based format, both are weak signals that by no means “add up to" a CBS-FM type Classic Hits.
Meanwhile format duplication continues here even among our limited set of big signals, with the presence of softish-AC on two big signals -- 94.7 and 93.3 -- remaining the worst offender. Even if 93.3 is actually helping CC by keeping some revenue away from Saga, how can they keep looking at all the thriving, market-leading CC Classic Hits stations nationwide and fail to see even greater potential by replicating that profitable phenomenon here???
This just rubs in what we already know about the unfortunate and incomprehensible state of affairs localy. Again, Columbus doesn’t have even one FM outlet for this format and is geting left behind on a what has become a "no-brainer" profitable and market-serving option that continues to grow and thrive just about everywhere else. We’ve never had CBS-FM type 60’s-70’s-80’s Classic Hits on a good signal here, and only briefly on a rimshot awhile back. While Rewind fills in part of the void 80’s-wise and WTDA sprinkles some of the music in question into its rock-based format, both are weak signals that by no means “add up to" a CBS-FM type Classic Hits.
Meanwhile format duplication continues here even among our limited set of big signals, with the presence of softish-AC on two big signals -- 94.7 and 93.3 -- remaining the worst offender. Even if 93.3 is actually helping CC by keeping some revenue away from Saga, how can they keep looking at all the thriving, market-leading CC Classic Hits stations nationwide and fail to see even greater potential by replicating that profitable phenomenon here???
