RadiOhio is yanking the format on hot AC WBNS-FM (Mix 97.1)/Columbus, Ohio, today (Jan. 26) at 4 p.m. and simulcasting sports clusterbuddy WBNS-AM, transforming it into "97.1 the Fan." The entire airstaff has been blown out, including morning co-hosts Charley Wasson and Kate Burdett, midday goddess Sue Leighton, afternoon driver Mark Dantzer and late-night guy Buzz Fitzgerald; the sales staff was also let go. Mix PD Jay Taylor will remain in the building, since he's also director of programming and operations of the cluster.
"97.1 The Fan is built on premium sports programming from ESPN, play-by-play for Ohio State football and basketball, Columbus Blue Jackets and the Cleveland Indians," says a letter sent out to local advertisers. "Our local programming features nationally known celebrities Kirk Herbstreit and Chris Spielman, as well as local favorites Bruce Hooley, Scott Torgerson and Mike Ricordati. Now, all of the Central Ohio region will receive this nation's best sports programming with a clear and clean signal 24 hours a day at 97.1 on the FM dial."
Yes. I know this is not the Columubus Board - but interesting.
Could FM sports work in Cincinnati? Probably - free up the AM's for something else?
"97.1 The Fan is built on premium sports programming from ESPN, play-by-play for Ohio State football and basketball, Columbus Blue Jackets and the Cleveland Indians," says a letter sent out to local advertisers. "Our local programming features nationally known celebrities Kirk Herbstreit and Chris Spielman, as well as local favorites Bruce Hooley, Scott Torgerson and Mike Ricordati. Now, all of the Central Ohio region will receive this nation's best sports programming with a clear and clean signal 24 hours a day at 97.1 on the FM dial."
Yes. I know this is not the Columubus Board - but interesting.
Could FM sports work in Cincinnati? Probably - free up the AM's for something else?