Column excerpt, oldies v. dance in NYC?

[rdalton]

Here is an excerpt from Scott Fybush's weekly column:

"Is this the end of oldies in New York City? With a relatively small number of full-market commercial FM signals in town, the city's big groups have been hesitant to revive formats that have struggled in the market - just look at the absence of country radio since WYNY's demise, or of standards since WNEW left the air. But if WCBS-FM's unique personalities were to be available, would Clear Channel or Emmis or ABC take the leap? (Clear Channel, in particular, has been widely rumored to be considering a format change at WKTU.)"

full article at: http://www.fybush.com/nerw.html

The suits missed the hurban train, would they now be more on-their-toes reldies? (let's hope not)<P ID="signature">______________
http://www.RichardJDalton.com</P>

 

[Slinky]

> The suits missed the hurban train, would they now be more
> on-their-toes reldies? (let's hope not)

KTU?!? Never. Oldies is a dying format. Dance CHR is not, at least in New York. Even with competition from Mix 102.7, KTU outbilled CBS-FM in 2004. Even with lower 12+ ratings, KTU has great numbers in 25-54 while CBS-FM's audience has been aging out of that demo. Not to mention that Clear Channel is getting rid of Oldies stations in other markets, such as Orlando.

Is KTU in danger if their ratings don't improve? Yeah, I think that's fair to say. But Clear Channel won't flip unless there's some hot format being ignored in the market. Oldies is anything but hot right now.