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Comcast Exploring Spinoff of NBCU Cable Networks Into New Company

It is interesting that they are keeping Bravo. Maybe they think Bravo will be (or is) an important component of Peacock.

I am surprised they are spinning off MSNBC and CNBC. Even if they license the name a number of NBC News journalists appear on both NBC and MSNBC and when there is breaking news MSNBC sometimes initially simulcasts NBC News coverage. Guess NBC thinks the streaming NBC News Now is their future.
 
NY Post reports the staff of MSNBC is "in a panic" about the spinoff:


The article talked about possible layoffs and even a name change. "Everyone is in a panic because everything is up in the air."
 
It is interesting that they are keeping Bravo. Maybe they think Bravo will be (or is) an important component of Peacock.
It is. I mentioned it in a post last night, but here's a Deadline piece:

 
NY Post reports the staff of MSNBC is "in a panic" about the spinoff...

The article talked about possible layoffs and even a name change. "Everyone is in a panic because everything is up in the air."
It's the New York Freakin' Post, BigA. What do you expect them to write? "MSNBC Staffers Are Sanguine About Being Cast Aside By Parent Company Comcast?" Seriously, it's Rupert Murdoch's NYPost, just like MSNBC's biggest competitor is Rupert Murdoch's Fox News. (Motto: Never hit a good man when he's down, kick him. Then shiv him. Then shoot him in the gonads.)
 
So far the search results for SpinCo outside of news articles about the NBC Spinoff lead to this a biotech lab equipment company from India.


Also SpinCo is a fitness center chain from Canada according to this link. So Far the corporate site for SpinCo the one holding MSNBC and CNBC has not formed yet given that according to some of the articles the transition will take a year to complete if this is finalized.

 
So far the search results for SpinCo outside of news articles about the NBC Spinoff lead to this a biotech lab equipment company from India.
In the world of corporate spin-offs, the name “SpinCo” or something similar is frequently used in SEC documents as a temporary placeholder name for the piece of the original company that is being spun.
Don’t read too much into that name.
 

Here is the former name of MSNBC and it was born 3 decades ago as "America's Talking"





And here are the former names of CNBC. In CNBC's case it was because of the merger of Financial News Network and Satellite Program Network. But SpinCo better get ready to come up with new names for their brands in the event Comcast has something in the clause that it's spinoff companies must remove NBC from its name because it's a Comcast Trademark.

Yes its like when Disney bought 20th Century Fox they had to remove the Fox part because Fox Inc trademarked the Fox name for Fox News, Fox Sports and Fox Television Stations in the clause.
 
Yeah, not TEGNA.

This is where private equity comes in. Declining assets that will be milked and then sold for scrap.

In a different political world, I could see NBCU migrating MSNBC and CNBC to Peacock, but now they (especially MSNBC) is a hot potato I suspect they'd like to be finished with.
Aren't they more important now than ever?
 
With an incoming president threatening revenge and review of broadcast licenses, mergers and acquisitions?

Think like a corporation, not a moderate-to-liberal citizen and this makes a lot of sense.
That may be true, but with Morning Joe/Mika going to Mara Lago, Washington Post not endorsing Harris, and CNN taking a "both sides" approach to appease Trump voters while one side attacks the free press, it seems like we are inching towards a state run media.
 


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