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Come on WNEW!

R

RadioNation

WNEW has lost direction. How does a dance version of Kelly Clarkson's "Since U Been Gone" classify as classic dance? Am I missing something?

I'll tell you what i'd do with WNEW and you tell me if you agree:

Completely start from scratch and get your target demo solidly in 25-54 women and by this I mean...

1. Change the station to "New York FM: 102.7 WNEW"
2. Directly compete with Lite-FM, and even go deeper playing more "Lite" songs
3. Make at work promos, and talent that isnt as liner specific
4. Follow a similar pattern to the recent success of "Breeze Radio" in NJ


I've accepted the fact that commercial radio is not here to "be different" or "creative" It is to make $$$...and that means having two full AC's in NYC...not 2 Dance Stations!
 
> WNEW has lost direction. How does a dance version of Kelly
> Clarkson's "Since U Been Gone" classify as classic dance? Am
> I missing something?
>
> I'll tell you what i'd do with WNEW and you tell me if you
> agree:
>
> Completely start from scratch and get your target demo
> solidly in 25-54 women and by this I mean...
>
> 1. Change the station to "New York FM: 102.7 WNEW"
> 2. Directly compete with Lite-FM, and even go deeper playing
> more "Lite" songs
> 3. Make at work promos, and talent that isnt as liner
> specific
> 4. Follow a similar pattern to the recent success of "Breeze
> Radio" in NJ
>
>
> I've accepted the fact that commercial radio is not here to
> "be different" or "creative" It is to make $$$...and that
> means having two full AC's in NYC...not 2 Dance Stations!
>

I like the Mix name, but it would be a better idea to start off with a clean slate.

"FM 1027 New York's Best Music Variety" or with a slogan with "soft rock".

I would just love to see someone go against Lite FM!
 
How about:

102.7 WNEW--New York's Big Jammin' Soft Rock Mix
 
NEW and creative?

> WNEW has lost direction. How does a dance version of Kelly
> Clarkson's "Since U Been Gone" classify as classic dance? Am
> I missing something?
>
> I'll tell you what i'd do with WNEW and you tell me if you
> agree:
>
> Completely start from scratch and get your target demo
> solidly in 25-54 women and by this I mean...
>
> 1. Change the station to "New York FM: 102.7 WNEW"
> 2. Directly compete with Lite-FM, and even go deeper playing
> more "Lite" songs
> 3. Make at work promos, and talent that isnt as liner
> specific
> 4. Follow a similar pattern to the recent success of "Breeze
> Radio" in NJ
>
>
> I've accepted the fact that commercial radio is not here to
> "be different" or "creative" It is to make $$$...and that
> means having two full AC's in NYC...not 2 Dance Stations!
>
What is new and/or creative in emulating an existing format?
 
> I've accepted the fact that commercial radio is not here to
> "be different" or "creative" It is to make $$$...and that
> means having two full AC's in NYC...not 2 Dance Stations!

You CAN have two dance stations...if ONE kept to currents and the other played classics. But for two of the same thing? Granted, I love dance music but I know the format isn't as strong as hip-hop or Latin.

TONY SANTIAGO
 
> I like the Mix name, but it would be a better idea to start
> off with a clean slate.
>
> "FM 1027 New York's Best Music Variety" or with a slogan
> with "soft rock".
>
> I would just love to see someone go against Lite FM!

I agree. But make 101.1 the AC station and leave Mix the way it is.
"Sunny 101.1 Soft Rock Favorites of yesturday and today"
much like other great CBS Radio owned AC stations such as K 104.7 in NC, Sunny 104.3 in FL, Lite 100.5 in CT, 102.9 Lite FM in Minn. St. Paul, 102.5 KEZK St. Louis. I think you get the picture.

To bad CBS Radio back in the 90s didn't keep 106.7 Lite FM when they owned it and gave up one of the other stations. Not sure what other stations CBS Radio had at the time.
 
> To bad CBS Radio back in the 90s didn't keep 106.7 Lite FM
> when they owned it and gave up one of the other stations.
> Not sure what other stations CBS Radio had at the time.


Given their track record, we'd now be looking at 106.7 Jack FM (g)
 
> > I've accepted the fact that commercial radio is not here
> to
> > "be different" or "creative" It is to make $$$...and that
> > means having two full AC's in NYC...not 2 Dance Stations!
>
> You CAN have two dance stations...if ONE kept to currents
> and the other played classics. But for two of the same
> thing? Granted, I love dance music but I know the format
> isn't as strong as hip-hop or Latin.
>
> TONY SANTIAGO
>
You've probably been told this before, but if you want to hear a niche format like Current Dance, you probably should consider subscribing to satellite radio!
 
Re: Come on WNEW! / Remember Blink-FM?

> I've accepted the fact that commercial radio is not here to
> "be different" or "creative" It is to make $$$...and that
> means having two full AC's in NYC...not 2 Dance Stations!


Maybe it could work, but it's doubtful in Infinity's hands. Remember that they attempted an AC format as "Blink-FM" but failed miserably. That's right - Blink and you missed it!</P>

Another AC might not be a bad idea, but better yet (and again, Infinity shouldn't attempt it), how about an Alternative or Active Rocker? K-Rock was decent about 10 years ago but became progressively worse over time, and now it's a 24 Hr. Hot Talker with mostly very juvenile, sophomoric humor that appeals to frat boys, save for DLR aand Leslie Gold, who seems to skew much older and female in the latter's case (and on a side note, DLR's on in the morning for the name recognition, but guaranteed the Stern audience that didn't go to Sirius isn't listening to him). Somebody has to pick up an Active or Alternative Rocker in this market, and they have to do it correctly - don't follow K-Rock's formula of having a low amount of currents and pounding nothing but the same tired hits all day and all night.</P>
 
> You've probably been told this before, but if you want to
> hear a niche format like Current Dance, you probably should
> consider subscribing to satellite radio!

Told this? Heck, I've BEEN telling people to do that! LOL

Either that or go through the European dance charts and download stuff into your digital MP3 player.

It's just that for "traditionalists" such as most of us on this board, it is a shame to see radio keep going on a downward spiral as it has been ever since deregulation allowed corporate to buy up as many stations as they can. Less competition KILLS industries.

TONY SANTIAGO
 
Re: Come on WNEW! / Remember Blink-FM?

> > I've accepted the fact that commercial radio is not here
> to
> > "be different" or "creative" It is to make $$$...and that
> > means having two full AC's in NYC...not 2 Dance Stations!
> Maybe it could work, but it's doubtful in Infinity's hands.
> Remember that they attempted an AC format as "Blink-FM" but
> failed miserably. That's right - Blink and you missed
> it!Another AC might not be a bad idea, but better yet (and
> again, Infinity shouldn't attempt it), how about an
> Alternative or Active Rocker? K-Rock was decent about 10
> years ago but became progressively worse over time, and now
> it's a 24 Hr. Hot Talker with mostly very juvenile,
> sophomoric humor that appeals to frat boys, save for DLR
> aand Leslie Gold, who seems to skew much older and female in
> the latter's case (and on a side note, DLR's on in the
> morning for the name recognition, but guaranteed the Stern
> audience that didn't go to Sirius isn't listening to him).
> Somebody has to pick up an Active or Alternative Rocker in
> this market, and they have to do it correctly - don't follow
> K-Rock's formula of having a low amount of currents and
> pounding nothing but the same tired hits all day and all
> night.
>

Blink wasn't really AC though....they played a lot of CHR-type hits from that time (from Justin Timberlake, Missy Elliott, No Doubt, etc.), some Classic Rock pieces, and even some 80's new wave (Erasure, New Order, etc.). That and tons of entertainment news. Remember the "song tags"? Totally not AC, even if part of the playlist was comprised by AC-ish songs.
 
You will never see a Sunny format here

There are one or two people here that keep saying that this or that station should go to a Sunny format. How do you think that will happen if NYC could not even support the legendary WCBS? The people that listen to Sunny are the parents of Oldies radio listeners.
 
Re: Sunny stations are yonnger demos

> There are one or two people here that keep saying that this
> or that station should go to a Sunny format. How do you
> think that will happen if NYC could not even support the
> legendary WCBS? The people that listen to Sunny are the
> parents of Oldies radio listeners.
>

Sunny is a name, not a format.

However, the Sunny most often mentioned here is the Philly station... and it is #7 25'49, #9 25'54 and #11 in 35'64. In other words, it has much better demos than an oldies station.

If the reference is to the one in West Plm Beach, it is #2 in 18'34 and 18'49 and 25-34, and drops to #4 25-49, and #5 34-44.

Both of these examples have almost all the listening in 25'54, while CBS'FM had over 50% in 55+.

Same for Sunny in Houston, market 7.

The listeners of these two Sunny stations are the children of the Oldies listener.
 
Re: Sunny stations are yonnger demos

> Same for Sunny in Houston, market 7.

The Sunny in Houston is now La Preciosa (sp). I believe it is a traditional Mexican format...
 
Re: Sunny stations are yonnger demos

> > Same for Sunny in Houston, market 7.
>
> The Sunny in Houston is now La Preciosa (sp). I believe it
> is a traditional Mexican format...


Oops wrong Texas city--that's Dallas. Never mind :)
 
Re: Come on WNEW! / Remember Blink-FM?

> > > I've accepted the fact that commercial radio is not here
>
> > to
> > > "be different" or "creative" It is to make $$$...and
> that
> > > means having two full AC's in NYC...not 2 Dance
> Stations!
> > Maybe it could work, but it's doubtful in Infinity's
> hands.
> > Remember that they attempted an AC format as "Blink-FM"
> but
> > failed miserably. That's right - Blink and you missed
> > it!Another AC might not be a bad idea, but better yet (and
>
> > again, Infinity shouldn't attempt it), how about an
> > Alternative or Active Rocker? K-Rock was decent about 10
>
> > years ago but became progressively worse over time, and
> now
> > it's a 24 Hr. Hot Talker with mostly very juvenile,
> > sophomoric humor that appeals to frat boys, save for DLR
> > aand Leslie Gold, who seems to skew much older and female
> in
> > the latter's case (and on a side note, DLR's on in the
> > morning for the name recognition, but guaranteed the Stern
>
> > audience that didn't go to Sirius isn't listening to him).
>
> > Somebody has to pick up an Active or Alternative Rocker in
>
> > this market, and they have to do it correctly - don't
> follow
> > K-Rock's formula of having a low amount of currents and
> > pounding nothing but the same tired hits all day and all
> > night.
> >
>
> Blink wasn't really AC though....they played a lot of
> CHR-type hits from that time (from Justin Timberlake, Missy
> Elliott, No Doubt, etc.), some Classic Rock pieces, and even
> some 80's new wave (Erasure, New Order, etc.). That and
> tons of entertainment news. Remember the "song tags"?
> Totally not AC, even if part of the playlist was comprised
> by AC-ish songs.
>


It seemed to me like the Blink format was tinkered with and re-tooled, and at one time it had an incarnation that was basically Soft Rock - in fact, softer than what Lite-FM currently plays, that's for sure (you would never hear Bachman-Turner Overdrive there, guaranteed). But you are right - initially it did have a sound closer to Hot AC, but the attempt at straight up AC came during the later part of the Blink stint, just before the flip to Mix.</P>
 
Re: Sunny Still Very Much In Houston...

> > Same for Sunny in Houston, market 7.
>
> The Sunny in Houston is now La Preciosa (sp). I believe it
> is a traditional Mexican format...
>

No, it's not. There is no La Preciosa at all in Houston. Never has been.

Preciosa is a Spanish Adult Hits format, like Jsck. It is not traditional.

Sunny, KODA, is the #2 billing station in Houston. It is not going away.
 
Re: Sunny stations are yonnger demos

> > > Same for Sunny in Houston, market 7.
> >
> > The Sunny in Houston is now La Preciosa (sp). I believe
> it
> > is a traditional Mexican format...
>
>
> Oops wrong Texas city--that's Dallas. Never mind :)

Houston has a Recuerdo Adult Hits in Spanish, and Dallas has a Preciosa and a Recuerdo. Preciosa was Sunny, but it had only been in format about a year when it changed.
 
Re: You will never see a Sunny format here

> There are one or two people here that keep saying that this
> or that station should go to a Sunny format. How do you
> think that will happen if NYC could not even support the
> legendary WCBS? The people that listen to Sunny are the
> parents of Oldies radio listeners.
>

Sunny is not a format.

Sunny stations like Sunny 104.5 in Philadelphia caters more to the "younger oldies fans". It would still bill well and possibly get a lot of 25-54 listeners.

WCBS FM was doing well with a large amount of listeners. They were not doing well making the mighty buck.
 
Just like LITE FM.

>
> Sunny is not a format.
>
> Sunny stations like Sunny 104.5 in Philadelphia caters more
> to the "younger oldies fans". It would still bill well and
> possibly get a lot of 25-54 listeners.
>
> WCBS FM was doing well with a large amount of listeners.
> They were not doing well making the mighty buck.
>
The Sunny I know has traditionally been Easy Listening, or Muzak. I checked out the two Sunny's referred to in a previous post and they were exactly like Lite FM. Big deal.

Once again, where is the creativity in programming one station like another one in the same market?
 
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