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W

Wildstyle K

How does a program director decide when a song should "come back"?
For example; A song becomes a hit, then it dies out and disappears. Suddenly, a few months or weeks afterwards or even after a year, it "mysteriously comes back" on a certain station's playlist. It's not even a classic either. It just comes back then disappears all over again some time down the road.

Two songs I have for example:
KKFR Glendale/Phoenix - D12 Purple Pills was a big song (but not a classic). It disappeared from regular rotation - then for some reason, it came back a few months or maybe a year or two later!

The same happened with Britney Spears "If U Seek Amy" on KZON many months ago (if I remember correctly) and Cascada "Evacuate the dancefloor", but to a lesser degree. I understand classics lasting a long time, or even disappearing a bit then coming back - and staying as a recurrent, but never understood the songs that not only die out, but die out, then come back to regular playlist only to die out again. I hope you all understand what I mean here.
 
Yeah, I do understand this.

This just happened on Z100 and 102.7 KIIS-FM, Cee-Lo Green's "F*** You" is making a re-appearance on both of those playlists, as well as alot of other stations across the panel, its magically reappearing and about to re-enter the Top 40 on CHR for a second time after completely falling out of the Top 50.

Same with Chris Brown's "Deuces", its re-entering the Top 50 on CHR.

I don't understand either how songs magically come back on a radio playlist into regular rotation after being completely dropped out.
 
^People are saying that F*** You is getting a second chance because of the Grammy nominations, but I also think that the fact that it's still so high on I-Tunes is making stations think they dropped it prematurely

I think Deuces is getting a second chance because Yeah 3X is now being accepted as a CHR hit, so stations figure it's now okay to go back and play Chris Brown (where I think they were probably afraid to before)

As far as bringing back recurrents/gold tracks though (that have already fallen off the playlist), Star 94/ATL does that a lot (Jessie James/Wanted, Metro Station/Shake It, Owl City/Fireflies, Adam Lambert/Whataya Want From Me, etc.)
 
A month later after this thread was started and Cee-Lo is still surging back up the charts on Mediabase. Cee Lo was great on Sat Night Live a couple of weeks ago too.
 
Another reason to add a song might be if you find your overall station sound is getting too heavy on a certain sound. So adding a few current-sounding older songs of a certain genre to your playlist might help balance things out and keep things fresh.

There's really no definite set of rules I guess, some CHR's play a bit more songs that are considered "gold" than the others.
 
What in the world is this? I thought WWVA was a little crazy when they recently started (back) playing Cee-lo "forget you", but here I am sitting here listening to KZZP drop a "this is new music (first)" promo and I'm thinking "ok maybe it's that new Lady Gaga that everyone is online complaining about"..

THEN:

Next thing I know, they BUST OUT THE CEE-LO GREEN!

What in the world is happening... in this world?!?
 
Back in the 60's - 70's Boss Jock Days.....A hit song was removed from a playlist once it peaked in request and local record sales. Then removed off the charts as well as influence from trade magazines like Cashbox , Billboard, only to re-appear at the year end top 100 countdowns, or a year later from when it left off the charts re-appearing as a "Golden Oldie" on a Million Dollar Weekend. And boy ..did those oldies sounded fresh. When FM was getting big, then the category "re-currents" formed out as when you would hear the current song alot sooner once it faded from the top 30. More stations, More formats, as these years develop....and now they seem like they never go away...(to a point)
 
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