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Coming Soon To Sorry-cuse

So Imus is back at a cool $5 million and syndicated on the ABC Net with his cast of characters and water carriers. Wonder how many Citadel stations will have a gun to his head to pick him up. Calling Syracuse.

-9-
 
Citadel only has one AM in Syracuse: WNSS 1260. It's an ESPN Radio affiliate. Even if Citadel strongly encouraged its own properties to take Imus, it might depend on whether ESPN would allow WNSS to "break away" from their morning drive programming to take the Imus feed. But looking at Citadel's corporate website, it appears Citadel runs ABC Radio Networks. And Disney owns ABC Television and ESPN. With all that corporate overlap, I suppose an "agreement" allowing Citadel ESPN affils like WNSS to switch to Imus wouldn't be totally out of the question. (For all I know, maybe Citadel handles the radio side of ESPN as well, but I didn't dig deep enough on their website to find it.)

If they can't (or don't want to) put Imus on WNSS, I don't see where else he would go. It's a no-brainer that Imus does not belong on 93Q or Lite 105.9. That only leaves 95X. A year or two ago, I might have said it'd be a l-o-n-g-s-h-o-t option -- given Stern's then-recent departure from radio and the suckage of B'ner & Ken. (Abbreviated his name because the board was censoring it when I wrote it out.) But now that X has Opie & Anthony, there's no way Imus could do better.

Or maybe ABC is giving first choice to stations that used to carry Imus, hoping they can just pick up where they left off. In that case, ClearChannel's WHEN could have the option before WNSS can even think about it. And WHEN would have the same hurdle, as far as permission to clear out whatever replaced Imus, in order to bring him back. Even if they got the green light (from Fox Sports Radio, I believe), would they want Imus back? Depends on how well the replacement's been doing and whether they want to risk an onslaught of complaints from Imus-haters.
 
If Only We Had Numbers

It would be interesting to know how O&A are doing in Syracuse. They certainly haven't pulled Stern-like numbers in most markets. In fact, their roster of stations in big markets has been shrinking.

If Citadel is embracing Imus, they may try to get their money's worth by syndicating him to their own stations. I think that 95X is the most likely candidate in Syracuse for an Imus show. I'm not advocating that solution, but there seem to be painfully few solutions at Citadel Syracuse.
 
Re: If Only We Had Numbers

Radnowski, thanks for the info on ESPN Radio. If Disney still owns it, then there certainly could be an issue with allowing WNSS to take Imus. Then again, if the ratings are crappy, losing Syracuse may not hurt ESPN's "nationwide" ratings enough to affect their sales packages.


SirRoxalot said:
It would be interesting to know how O&A are doing in Syracuse. (...) I think that 95X is the most likely candidate in Syracuse for an Imus show.

Agreed on you first point. Since the public P12+ numbers are embargoed, maybe someone in the know can enlighten us, even if just in vague, broad terms. (hint hint)

Not sure I agree with the second item. Stern appealed to a wide audience. He could get the 40-somethings who've been listening for years just as well as he could get teens and 20-somethings. O&A, while not exactly Stern, play to mostly the same kind of audience, fitting in with the overall 95X format. Imus, on the other hand, is 67 years old. Aside from the controversy that got him fired earlier this year, has Imus really been on the radar at all in the past few years? Do the 20- and 30-somethings most likely to listen to 95X during the rest of the day want to hear a grumpy 67-year-old man every morning?

I don't think anyone could beat Stern's numbers on X. But I'd be throroughly surprised if Imus actually did better than O&A. It's only a matter of time until Imus begins to sound as strained and slow as Paul Harvey.
 
A bit of history here. Back when WIII Cortland was an AAA station in the mid 90s, they carried Imus in morning drive. Had Citadel kept this station instead of selling it off to Saga, perhaps they could have brought him back to the 99.9 frequency.
 
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