"Coming to Grips With Radio's Faded Respect"

[PLL]

"Coming to Grips With Radio's Faded Respect"

http://www.audiographics.com/agd/090106-1.htm

"Until radio stations realize that their future is tied directly to the amount of work put forth in promoting its town of license, or speaking about injustices within, radio will continue to be ignored.

And HD Radio is not the answer, because its programs will only show the low-cost route of playing all music.

There's very little coming from radio stations today that's positive, even though hundreds of communities are in desperate need of having them get involved."

 

[I.B. Iquity]

"There's very little coming from radio stations today that's positive, even though hundreds of communities are in desperate need of having them get involved."


Radio is still very healthy economically. IBOC is being implimented as one way of updating it's flexibility in the 21st century. Many millions of people receive their news and entertainment from radio. The key is to be prepared for new and oncoming technologies, to keep the lead radio as we know it already has.

"And HD Radio is not the answer, because its programs will only show the low-cost route of playing all music."

How is this different than the non union XM & Sirrius? The not only play low cost music streams, they pay non union wages to most of their employees.