Comm & Noncomm. No difference.

[MightyFrenchman]

I occasionally sense on this board the thought that if a station is truly ministry-oriented, then it's a non-commercial station. Or that if a station truly wants to attract a big audience, then it's a commercial station that only lets the music do the talking and doesn't permit its on-air people to share a brief thought or Scripture verse coming out of or going into a spot set.As far as music format presentation goes, I don't often hear much of a difference between commercial & non-commercial stations. Both types seem to stop just as many times per hour to play something other than music. It might be a commercial or it might be a promo or PSA.Secondly, and this may seem ridiculously obvious, both types of CCM stations must attract a large audience. The non-comm to receive enough contributions to continue and the commercial stations so that their advertisers get enough return on their investment to stay on the air.

 

[scooterodell]

Good points. As someone who works at a commercial radio station, I get tired of people complaining that my station plays commercials while the "other stations" are "non-stop" music (listener's words, not the station's). In reality, the non-comms that my station competes against take just as many breaks per hour as we do, sometimes more. But there is this expectation among many Christians that Christian radio should be "listener supported," and the mere presence of commercials on my station annoys these people.

 

[neutralobserver]

...doesn't permit its on-air people to share a brief thought or Scripture verse coming out of or going into a spot set.

Has anyone else ever noticed that whatever follows the word "share" (not here, specifically...everywhere) is always something really sappy, something really tortuous to sit through, or something designed to sucker women?