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Comment By Clear Channel Exec

L

Laurence Glavin

Guest
I spotted this item in radioandrecords.com's story on the introduction of Radio Rumba; it's in their Format News section..."We are excited about the addition of Rumba 1200 to our family of stations..." said Boston radio president/market manager Michael Crusham. "This puts us in a better position to offer more choices to our valued listeners and advertisers. Boston was the only top-25 U.S. Hispanic market void of a full-powered signal and we felt the time was right to make this significant format choice". What does it say about a firm that hires a guy whose name is pronounced KRUSH-EM?
 
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