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Commercial free Mondays?

R

ROCKTHEMIC

Fresh 94.7 in Washington is doing Commercial Free Monday's? Really! Perception is reality people why are they shooting their own foot? If we teach the audience all over again that commercials are bad, don't you think clients might get the same message and decide to spend their money elsewhere? With the economy in the dumps don't bite the hand that is feeding you scraps! "Oh, don't worry client sir/ madam it's just a ploy to build listenership...spend your money with us outside of our commercial free monday day parts...it will work trust us!"

Is this a PPM ploy? Bad move!!! Don't shut the jox up and play more music to satisfy the PPM. That is the wrong move long term...we will have to break and fix and break and fix radio all over again and again! Give them teh correct music product, your product and entertain them! That's the winning formula! It is now and always has been. Follow those unofficial PPM guidelines and you'll ruin your radio station long term. I smell a surge in format changes coming...duck!
 
ROCKTHEMIC said:
Fresh 94.7 in Washington is doing Commercial Free Monday's? Really! Perception is reality people why are they shooting their own foot? If we teach the audience all over again that commercials are bad, don't you think clients might get the same message and decide to spend their money elsewhere? With the economy in the dumps don't bite the hand that is feeding you scraps! "Oh, don't worry client sir/ madam it's just a ploy to build listenership...spend your money with us outside of our commercial free monday day parts...it will work trust us!"

Is this a PPM ploy? Bad move!!! Don't shut the jox up and play more music to satisfy the PPM. That is the wrong move long term...we will have to break and fix and break and fix radio all over again and again! Give them the correct music product, your product as you define it and entertain them! That's the winning formula! It is now and always has been. Follow those unofficial PPM guidelines and you'll ruin your radio station long term. I smell a surge in format changes coming...duck!
Click to expand...
 
And another thing...seriously how is Monday different than any other day of the week. Doesn't the play book suggest you do those kinds of things the day the books starts, on Thursday!

My question is ...How is a commercial free Monday going to compell me to be your new best listener friend on anyday other than Monday? Tuesday, it's back to a normal broadcast day. How about non stop lunch, 20 in a row, for stations that do 6 packs how about a case of music? Do it in a positive way and promote more music not "commercials suck"! Can I be the only one who thinks this way!
 
ROCKTHEMIC said:
And another thing...seriously how is Monday different than any other day of the week. Doesn't the play book suggest you do those kinds of things the day the books starts, on Thursday!
Click to expand...

In PPM markets, the most important day now seems to be Monday.
 
The work week starts on Monday. An office would put on 94.7 on Monday and most likely leave it on all week
 
Not on the strength of a commercial free day on only Monday's! How about commercial free workdays everyday? Now that's something you can hang your hat on!!!
 
But the station wouldn't remain in existence very long now would it? The idea is to make money there Tiger, not just entertain you.
 
I agree that Commercial Free Workdays don't help our cause. It make commercials look as though they are something bad and that's not a good thing... as all of us are dependent on financial contributions be it ads or underwriting.

Hey, if this recession keeps going on until the next year.. we may be running commercial free workdays .. all day ,every day.

jb
 
ROCKTHEMIC said:
And another thing...seriously how is Monday different than any other day of the week.
Click to expand...

Two reasons:

[1] The importance of Monday for listening.
[2] Supply/demand, namely that for many advertising categories the greater demand is later in the week. It is easier to clear away all spots from a Monday than a Friday.
 
josh said:
I agree that Commercial Free Workdays don't help our cause. It make commercials look as though they are something bad and that's not a good thing... as all of us are dependent on financial contributions be it ads or underwriting.

Hey, if this recession keeps going on until the next year.. we may be running commercial free workdays .. all day ,every day.

jb
Click to expand...

Agree, never got the let's crap on the people paying the bills.
Stations that play 6,7 or 8 commercials in a row. I've heard stations say, "OK, enough of those annoying commercials, now back to 12 in a row!
They wonder why revenue continues to go south.
 
12 In a Row said:
They wonder why revenue continues to go south.
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That's not why revenue is going south. And it would go south even quicker if stations played fewer commercials, or if stations spread them out more evenly throughout the hour. The reason revenues on commercial radio stations is going south is because people don't like commercials. ANY commercials. And advertisers have other ways of reaching people that are cheaper and more efficient.

As long as radio focuses on traditional means of operation, as in 24/7 programming supported by commercials, revenues will continue to go south. There is nothing that will change that. There is no music format or programming technique that has shown itself to be impervious to the current revenue drop. So there is no simple change radio can make that will reverse the current trend in revenues.
 
12 In a Row said:
Can you offer solutions or are we heading off the cliff?
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Those stations or companies that don't diversify are heading off the cliff. Because, as I said, there is no music format, and no programming technique (live & local, personality intensive, or anything else) that has demonstrated itself as the solution to current revenue drops. Sure, you can improve by a percent or two, but nothing that will reverse double digit declines. Music stations will be forced to run fewer commercials, and fringe music formats will continue to migrate to non-commercial radio.
 
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