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Commercial Free Music Hours

B

Barry

Many of the music stations in the New York area have at least an hour of commercial free music every day, particularly those with A/C type formats. Generally these music blocks are in the morning. WNEW 102.7 has some in the afternoon hours.
Do these attract lots of additional listeners during important rating hours? Or are many of the stations offering commercial free music sweeps out of concern they will lose listeners to competitors, if they stop offering them?
 
These are meant to increase tsl.
If I start of your workday commercial free from the ride in up until 1030-11a, then maybe I can be the station that you end up keeping on all day at work and then I'm there on your car radio when you drive home.

What happens is one station does it and before long every station has to copy.

Then there's the make up later in the day in other hours that can create a mess.
 
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