You all realize of course that every post on this thread is a testament (as if one was needed) as to the effectiveness of these ads, right?
I remember in the early 80's, KABC had a full 30 second commercial/jingle with the main tagline of "KABC, your direct connection... to life". The commercial was just an elongated super-cheesy jingle that promoted the entire daytime lineup by host (plus of course Dodger baseball). It ran both on the station and on TV. It is probably one of the most effective pieces of advertising I have ever been exposed to because over 30 years later, I still know the 1981 KABC line-up better than I do the 2013 line-up. Way better. Super Cheesy Jingle = Super Effective Advertising, like it or not.