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Commercials..

J

jhc2010

Which Columbus stations have the most commercials?

Has anyone timed the station's commercial breaks?

I am convinced that WNCI airs the longest and most frequent breaks.
 
Just checked Yes.com and selected a random hour(Friday, June 12th in the 3 PM hour)and WNCI played Nickelback's "If Today Was Your Last Day" at 3:26 and didn't cue up Britney Spears' "Circus" until 3:37. That's a seven minute stopset(Counting the song as 4 minutes and then commercials and talk). Unreal. It got worse in the 4 O'Clock hour as "Gives You Hell" played at 4:28 and the next song didn't start up until 4:41...This would've been a ten minute stopset. Absurd. WNCI has always been bad about stopsets dating back to the Nationwide era. No one beats WNCI for long stopsets. They also used to talk over every single intro back in the early 90s too. OK every once in a while but not over every intro.
 
You have to remember that there are traffic and weather updates in there, too. Granted NCI may have some long commercial breaks, but I like listening to Chris Davis in the PM. One of the best guys around!

Heather
 
GR said:
xiradiodotcom said:
Radio 106.7 has also increased theirs lately. Probably a sign of the economy.
Click to expand...

How so?
Click to expand...

Last I heard, radio was not doing too well in the ad revenue department. Less money per ad means more ads per break. They played far fewer ads before they tweaked to modern/active rock as well.
 
I guess it's unthinkable that a tight economy means more businesses trying to get the attention of the consumer...maybe even paying higher rates to get limited available airtime...maybe generating more sales for their company and more revenue for the broadcasters...maybe causing breaks to be longer because the success of the media outlet makes it a viable route to a potential client base...

Sometimes there IS good news...if you look for it.
 
Any discussion of changing stopset length also needs to take into account whether the number of stopsets per hour has decreased; and also whether the number of units per stopset has actually increased (i.e., maybe the number of ads per stopset hasn't changed, but they are mostly 60's now instead of 30's). Either factor (and there are more) will affect the degree to which expanded stopsets hurt listening.
 
WNCI has always had long stopsets as long as i've been listening to them...and I started listening in the late Summer of 1990. I don't mind DJ chatter but I can't stand the lengthy commercial breaks. WNCI can't blame this one on the economy.
 
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