como esta WNUA?

[b344077]

According to news sources, WNUA will switch to Espanole' aqui. Vamanos por favor! (it's been quite a few years since I wrote in spanish.)

Radio is becoming less and less diverse. Every station must maximize it's dollar reach because they are all owned by distant portal that only care about the cash.

I am wondering what I am going to listen to. I have found my options to have dwindled in recent years and going more and more to CD's. For a while, I migrated to XM but found with the merger of the two satellite service providers, even they seem to be eliminating diversity and focusing on homogenuous programming.

 

[thenewageriseth]

According to news sources, WNUA will switch to Espanole' aqui. Vamanos por favor! (it's been quite a few years since I wrote in spanish.)

Radio is becoming less and less diverse. Every station must maximize it's dollar reach because they are all owned by distant portal that only care about the cash.

I am wondering what I am going to listen to. I have found my options to have dwindled in recent years and going more and more to CD's. For a while, I migrated to XM but found with the merger of the two satellite service providers, even they seem to be eliminating diversity and focusing on homogenuous programming.

Yeah it stinks that everything's about the $$$ these days with radio.

 

[radioman148]

According to news sources, WNUA will switch to Espanole' aqui. Vamanos por favor! (it's been quite a few years since I wrote in spanish.)

Radio is becoming less and less diverse. Every station must maximize it's dollar reach because they are all owned by distant portal that only care about the cash.

I am wondering what I am going to listen to. I have found my options to have dwindled in recent years and going more and more to CD's. For a while, I migrated to XM but found with the merger of the two satellite service providers, even they seem to be eliminating diversity and focusing on homogenuous programming.

Yeah it stinks that everything's about the $$$ these days with radio.

That's what it's all about.

 

[thenewageriseth]

According to news sources, WNUA will switch to Espanole' aqui. Vamanos por favor! (it's been quite a few years since I wrote in spanish.)

Radio is becoming less and less diverse. Every station must maximize it's dollar reach because they are all owned by distant portal that only care about the cash.

I am wondering what I am going to listen to. I have found my options to have dwindled in recent years and going more and more to CD's. For a while, I migrated to XM but found with the merger of the two satellite service providers, even they seem to be eliminating diversity and focusing on homogenuous programming.

Yeah it stinks that everything's about the $$$ these days with radio.

That's what it's all about.

Yup. I have been sitting here reminiscing with Ramsey Lewis and Kathy Williams this morning since 5am. I hate to see them go and the other personalities and the station itself.

 

[TheBigA]

Radio is becoming less and less diverse.

I don't know about "less diverse." I'd say it's becoming MORE diverse but in ways that aim at non-whites, more reflecting the true diversity of the population. So looking it it from a narrow point of view, it may seem less diverse for you. But for those who live in a country where everyone speaks a foreign language, radio is becoming MORE diverse.

The other thing that's pushing this is not simply the quest for more dollars, but also the obvious lack of growth in this particular format, both from the music industry and the audience. Not a lot of new exciting artists in smooth jazz. Not a lot of younger audiences attracted to it.

 

[brlmedia]

very sad day, had to edit the post thinking chicago wasnt in the same time zone as houston (needs more coffee) anyone know who owuld have a aircheck of the flip?

 

[radioaircheck]

Did anyone catch on tape the tribute to the 95.5 Frequency such as running sound bites from the old WDHF, WMET? I would love a link, I missit it this morning

 

[ScottB]

Did Ramsey do any exit spiel?

 

[uncamark]

Did Ramsey do any exit spiel?

He quoted John Wooden in that everything eventually is for the best and thanked everyone for their support. Karen Williams was in tears, as you would be after 18 years at one station, most of that time in morning drive (and she swore she would not cry onair). All in all, a class farewell.

For the record, the final song played as NUA was, I believe, also their first song played--David Sanborn's "Chicago Song" (or, as I tend to think of it, the Bob Sirott "First Thing in the Morning" theme).

 

[joebob]

Sad to hear the news regarding WNUA and "Smooth Jazz" I live north and west of Chicago, and can not hear the station. But everytime my wife and I drive in to the burbs and city, we have to listen to NUA. Too bad!

 

[BRNout]

So now there are 5 full-market Spanish signals on commercial FM in Chicago! That's out of a total of 24 (if I include 106.3 - which isn't really full market) - more than 20%. Don't you think that it's a bit much? Especially when you consider that the Hispanic population of the market is a little less than 20% and many of those are listening to Kiss and B.

Everyone touts this as such a great business move. Really? Who's going to be listening? Mostly first generation latinos who tend to have low incomes and not much buying power. Thus the power ratios are lousy.

These aren't the up and coming latinos or the young educated latinos that advertisers crave - these are the janitors, cashiers and roofers doing jobs that Americans won't do. There's no freaking money there!!! That's why Univision has all those bush-league ads for Hongoman and other bottom feeder stuff. Sure, they run on a shoe-string and make money - but it's not all that lucrative for the most part.

I would have thought that Clear Channel would have learned from their failure in Philadelphia 2 years ago with "Rumba." It lasted less than a year. Now they are making money with an alternative rock format. They could have done the same in Chicago - except they just HAVE TO BE in on the Latino market. Doesn't matter that this market is already over saturated with all the Ranchero you can stomach and with a Univision station at 106.7 that already programs the exact same format. Univision knows their market, was here first, has the loyalty of the above-described audience, and has synergy with their other media properties in the area. Clear Channel has squat in that regard.

What a dumb move - they could have made at least twice as much money with country or classic rock.

 

[KeithE4]

Silly question: Which "Latino market" in Chicago are they trying to reach? Mexican? Puerto Rican? Cuban? Panamanian? All of the above (which I'll bet is impossible)?

 

[BRNout]

In this case, mostly Mexicans with a few Guatemalans (Guatemaltecos) and Salvadoreans mixed in for good measure. Not many Puerto Ricans or Dominicans in this market.

 

[radiosanchez]

Did anyone catch on tape the tribute to the 95.5 Frequency such as running sound bites from the old WDHF, WMET? I would love a link, I missit it this morning

All Access has it. It's pretty cool. It has Captain Whammo on it, among other things.

But what?? You put the short-lived WRXR on the montage, and you totally forgot "The New 95.5 WMET-The Noise Is Gone" ca. 1985?? Unforgivable.

 

[Damixah3]

its about 9 years late...but it still may work for them...best of luck....

 

[DToTheJ]

Did anyone catch on tape the tribute to the 95.5 Frequency such as running sound bites from the old WDHF, WMET? I would love a link

All Access has it. It's pretty cool. It has Captain Whammo on it, among other things.

Download here.

By the way, any format flip that incorporates the "24" clock = lame.

 

[radioaircheck]

Radiosanchez, thank you for the help finding the link, that was good stuff. I grew up on WDHF and WMET!! Thanks for the memories.

 

[davideduardo]

In this case, mostly Mexicans with a few Guatemalans (Guatemaltecos) and Salvadoreans mixed in for good measure. Not many Puerto Ricans or Dominicans in this market.

The Hispanic market is 75% Mexican, followed by 11% Puerto Rican. Central Americans are 2.5% and South Americans are 2.5%. The remainder are US born Hispanics who did not identify a heritage... in this case, mostly Puerto Rican in heritage as, until the last couple of decades, the majority group was from Puerto Rico.

 

[davideduardo]

Silly question: Which "Latino market" in Chicago are they trying to reach? Mexican? Puerto Rican? Cuban? Panamanian? All of the above (which I'll bet is impossible)?

A pop or AC format is universal. From Juanes to José José, the same artists are mainstream in every Latin American Spanish Speaking nation.

 

[davideduardo]

So now there are 5 full-market Spanish signals on commercial FM in Chicago! That's out of a total of 24 (if I include 106.3 - which isn't really full market) - more than 20%. Don't you think that it's a bit much? Especially when you consider that the Hispanic population of the market is a little less than 20% and many of those are listening to Kiss and B.

WOJO is a full market signal, and now WNUE. That makes two, not five. WLEY is a suburban signal, with partial coverage... among the best of that class. WPPN is definitely limited, and WVIV and WVIX are Class A's that have pretty limited coverage, considering the size of the market.

Everyone touts this as such a great business move. Really? Who's going to be listening? Mostly first generation latinos who tend to have low incomes and not much buying power. Thus the power ratios are lousy.

In Houston, several Spanish language stations have power ratios over 1, and in LA the leading billers are a few hundredths of a percent below a 1. In Miami, the leading power ratios are Spanish language stations. The trend has been for Spanish language stations to go up, while all others are erroding.

These aren't the up and coming latinos or the young educated latinos that advertisers crave - these are the janitors, cashiers and roofers doing jobs that Americans won't do. There's no freaking money there!!! That's why Univision has all those bush-league ads for Hongoman and other bottom feeder stuff. Sure, they run on a shoe-string and make money - but it's not all that lucrative for the most part.

In the major markets like Chicago and LA and Houston and Dallas, the Spanish language stations alone are generally live all the time, and have the most personality driven formats in those markets... and they all spend on promotion, talent, facilities and such. Sure, if you ave an AM daytimer in Spanish in Milwaukee, you run it cheap, because there is little revenue. But in the majors, the revenue supports good operations.

I would have thought that Clear Channel would have learned from their failure in Philadelphia 2 years ago with "Rumba." It lasted less than a year.

Clear Channel makes mistakes, but one thing has to be said and that is that they learn from them. In Philly, they neglected to see that the total Hispanic population was arond 4.8%, and then they ignored the Nielsen data that said that the group was about 65% Spanish dominant... the market is Puerto Rican, and under age 60, mostly second and even third generation and they speak English.

But they learned from that, it appears. They are now going into a market with a Spanish dominant majority, where there is only one other full signal station.

The big growth area... maybe the only one... in traditional media is Hispanic.