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Competition for KISS 1053?

V

vadar

Guest
Odd, that this low power CHR is the only game in town. No CHR in Ocala and a true CHR "hit radio" station would be nice to see/hear in Gainesville. Then Kiss 105.3 could flip to Alternative.
;D
 
The former AOR / Progressive WGVL became CHR Kiss 105 (WYKS) in December 1981 and has been playing the hits ever since...
 
Yup. And the Gillen family has owned it for about 25 of it's 30 year CHR run. The station is well plugged into the local community doing plenty of paid and charity remotes. It's a good example of a locally-owned, singe AM/FM, station sucessfully holding its own in the face of stiff corporate competition. That station doesn't view itself as a commodity to be bought, sold and changed on a whim. I suspect that it'll keep doing the same format as long as its Alachua County ratings are okay and as long as the owners are unchanged.
 
I always get a kick out of fellow radio geeks talking about stations' poor signals. I used to live in Ocala and picked up WYKS perfectly (always) on a car radio. This may shock some of you but many non-radio people only listen to radio in their car (or perhaps at work) so it's irrelevant whether they can get it in their homes.
 
radiobum said:
I always get a kick out of fellow radio geeks talking about stations' poor signals. I used to live in Ocala and picked up WYKS perfectly (always) on a car radio. This may shock some of you but many non-radio people only listen to radio in their car (or perhaps at work) so it's irrelevant whether they can get it in their homes.
Click to expand...

Research shows that clock radios are important. When people wake up with a station, they tend to listen in their cars and at work. Stations that cannot be received on clock radios are at a huge ratings disadvantage and the numbers reflect that.
 
Kiss 105.3's signal in Ocala is usually passable. Years ago, I remember Kiss trying to grab some of the Ocala audience. They bought some billboards in Ocala, specifically along US-441. Compared to some of the area's other signals, Kiss's reception is lacking. Take a powerhouse like K-Country 93.7/WOGK. Or even WTRS. Kiss's signal cannot even compare.
 
ScottBurns said:
Kiss 105.3's signal in Ocala is usually passable. Years ago, I remember Kiss trying to grab some of the Ocala audience. They bought some billboards in Ocala, specifically along US-441. Compared to some of the area's other signals, Kiss's reception is lacking. Take a powerhouse like K-Country 93.7/WOGK. Or even WTRS. Kiss's signal cannot even compare.
Click to expand...

So that begs the question, what Top 40/CHR really serves Ocala? Is it Kiss, 93.3 FLZ or XL 1067?
 
None really, truly "SERVE" Ocala.

You don't hear any businesses or local events for Ocala on any of those 3 stations.

When it comes to CHR in Ocala, they simply pick from XL or KISS. Or, FLZ and even HOT in some places. (Though XL has very strong Marion County numbers for an out of market station)

This is what 92Q is trying to accomplish. But by being more mass appeal as a HOT AC.
 
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