I think what we are FINALLY seeing here is classic radio competition starting to gel in Atlanta again. It's been a lot of years, but consider the following:
- Q100 vs. Star 94: It's the battle of the morning teams and the quiet and slow realignment of Star's playlist in a new slugfest for 18-34 wnd the younger part of 25-54, both female leaning. Q100 moves to a stronger stick, and Star brings in a whole morning show, taking a gamble on their future success! The Beat only wishes they were playing in this one, but the signal, music, and talent are not up with these two.
- Country: We thought country was going to be ABC's domain when they bought the format years ago. Since 94.9 flipped, that seems to be the ONLY place where CC is spending more than five cents (though that may change after reading today's note...)
- Rock 100.5 vs. DAVE96RIVER: They have TRG, they are filling a hole with what should be a big playlist, and I suspect they have a promotion budget bigger than Cheer (as in soap)
Three big formats starting to compete for eardrums again.
Dare I wish, could this mean Radio improves (at least marginally) in this market?
- Q100 vs. Star 94: It's the battle of the morning teams and the quiet and slow realignment of Star's playlist in a new slugfest for 18-34 wnd the younger part of 25-54, both female leaning. Q100 moves to a stronger stick, and Star brings in a whole morning show, taking a gamble on their future success! The Beat only wishes they were playing in this one, but the signal, music, and talent are not up with these two.
- Country: We thought country was going to be ABC's domain when they bought the format years ago. Since 94.9 flipped, that seems to be the ONLY place where CC is spending more than five cents (though that may change after reading today's note...)
- Rock 100.5 vs. DAVE96RIVER: They have TRG, they are filling a hole with what should be a big playlist, and I suspect they have a promotion budget bigger than Cheer (as in soap)
Three big formats starting to compete for eardrums again.
Dare I wish, could this mean Radio improves (at least marginally) in this market?