<<<Don't hand me that it is cheaper to PAY warm body to sit thier can babysitting the board than to put the station on satellite. YOU MUST BE OUT OF YOUR MIND! Look at what the broadcaster saves when the station is on satellite, and it's one less person to pay!>>>
Rock, I see you're point and should have been clearer on where I was going with that. I am speaking specifically for WVNS and the signal in Davidson County proper and the effect of the ratings now vs. The Party before it died a long, slow death. I am referring to the
fact that if you have a live and local show (and sadly you and I both know there IS good available local talent, not seat warmers
with no talent) for $10-$15 a hour. Wish it wasn't the case, but it is. Right now the station bills virtually nothing after 7 PM. I am
referring to the pure garbage they attempt to feed into the three remaining listeners that are masocists and enjoy dead air, two spots
running at the same time or imaging and spots running DURING the rather sad music being played. Could they find a better source
from a satellite? Hell, yes. IT does sound like you're comment about Vol State already. How in the heck can anyone be dumb enough
to buy advertising on crap like that --- or have the ability to sell any real $$$ ads? It's a lost opportunity and a lost cause at this point.
John King can't get through the red tape to make this station not sound like market #2546. It's a joke. I was saying, put on a decent
(better than 97.1) person from 7-12, clean it all up and certainly they can sell 2-$25.00 spots an hour making them profit, albiet
little. It will help them succeed in other dayparts, as well. A win-win. I completely understand your situation in Sumner Cty and NO
you don't need a full staff, nor could you afford it. Do you think your station sounds as bad or worse than V-102 at night? I doubt
you'd ever stand for it because you know it's lost revenue opportunity. In V-102's case that satellite feed is costing them a potential fortune...and them thinking it's saving them a few dollars is a flawed perception. I hope that's clearer. Probably not.
Again, I don't have any issues with satellite programming that's done right. The type that sounds good to listeners, provides advertisers a
viable product and V-102 is just the opposite in every way. And, I see where Rock later posted about WQRK in Portland. What you're saying
there is no different than what I believe. And, I did work at WQSI in good ole Portland....and it was a disaster in every aspect, but we managed
to pay the bills when I was there, which, by the grace of God was a shocker! And, I have total respect for you, lash and Paul for having the guts
to fight all the obstacles of small AM's! You'd been gone long ago if you had to pay to park butts, I agree with you totally there.
<<<From the looks of your comments above, you have never ran a station before! Arbitorn ratings and market #'s mean nothing when it comes down to the accounting/accounts payable of a station!>>>
Dead wrong here, sir! My success has always come from programming damn rockin' good soundin stations with 50kw to 100kw FM
signals that usually kicked everyone's butt with hi-energy and almost always live and local, except sometimes 12M-6A. But, you and I
will always disagree if you think for a minute that ratings, numbers, popularity and a strong image and name don't matter. And for the record..anyone who listens to accountants to run their business is going to fail to be all they can be. Again, I am looking at WVNS as
a underperforming property that, if I owned it, would NOT be limping along like it is. I'd tweak and change it til it's right. Product vs.
Profits is a stupid way to run radio. It's fleeting. Every second lost is $$$. I am sure the accounting side of WVNS is not all that busy..
except maybe forking out tons of red ink. The accounting dept. is a distant third to the programming,marketing and sales department.
I call that Product = Profits. Accountants scare me...even ones in cheerleading uniforms, but I digress...
<<<Don't tell me you would rather have some Vol State student in there than have a professional announcer from a satellite service. You must be a ACLU cheerleader!>>>
Not a chance of that. I say, in V-102's situation they need a professional announcer from 7-12 instead of THAT (or most) satellite
service. If they choose to be cheap as always, then at least get some listenable feed on the air or just turn the crappy digital signal
off and save even more money.
Most importantly, I do like most cheerleaders, but the ACLU ain't team one I'm willing to support, just the opposite...I'm not sure I'd know
exactly who or what I'd be looking at. Yuck! That's hitting me below the belt to throw that accusation out. ;D Rock-On , sir! Keep fightin'
the fight.
