Perhaps I missed a previous thread ... the last book listed at R&R for Concord (Lakes Region) was Fall 07 - was that the last survey conducted? Or is R&R severely dated?
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Concord (Lakes Region) Ratings?
- Thread starter OlderRadioGuy
- Start date
MassMusicMan
Banned
Probably an embargo because one of the three people who would care about such a thing won't pay for it.
Besides Lou Mercatanti and Jeff Fisher who would be the third to care about a Concord/Lakes book?
Will said:Probably an embargo because one of the three people who would care about such a thing won't pay for it.
The Concord/ Lakes Region Market was the creation of Nassau Broadcasting, who created it to leverage their ownership advantage in both Concord and the Lakes. IIRC they decided not to support the Arbitron report last Spring (they were the sole station subscribers).
Perhaps the agencies were unpersuaded by their argument that Concord/LR was a larger market than Manchester or Portsmouth and therefore more important. OTOH word is that national/regional billings are holding up well.
You figure it out.
Perhaps the agencies were unpersuaded by their argument that Concord/LR was a larger market than Manchester or Portsmouth and therefore more important. OTOH word is that national/regional billings are holding up well.
You figure it out.
Historically, numbers were never a significant factor in selling the market. It's a relationship business.
ret vet said:The Concord/ Lakes Region Market was the creation of Nassau Broadcasting, who created it to leverage their ownership advantage in both Concord and the Lakes. IIRC they decided not to support the Arbitron report last Spring (they were the sole station subscribers).
Perhaps the agencies were unpersuaded by their argument that Concord/LR was a larger market than Manchester or Portsmouth and therefore more important. OTOH word is that national/regional billings are holding up well.
You figure it out.
OlderRadioGuy said:Historically, numbers were never a significant factor in selling the market. It's a relationship business.
Truer words were never said, the creation of the Concord/Lakes market was designed to appeal to national/regional advertisers who are more oriented towards "numbers buys" but local sales are driven by other factors as you suggest.
R
radiotony
Guest
I asked about this too, because I like to blog about the ratings on my site, OurConcord.com, and I was told that the market is "embargoed" and that was explained to me to mean that Arbitron doesn't release the ratings results to the trade press. It kinda sucks because I have always found the ratings an interesting read.
MassMusicMan
Banned
I'm done taking Arbitron seriously after they told us all that Concord and Manchester, 15 miles apart, are separate markets.
Well said Will... Concord/Lakes Region must have one HELL of a TSA if it's larger than the state's biggest city.
Anyone have specifics on the breakdowns? Is Manchester JUST Hillsborough county?
Anyone have specifics on the breakdowns? Is Manchester JUST Hillsborough county?
ThatGuyOnTheRadio said:Anyone have specifics on the breakdowns? Is Manchester JUST Hillsborough county?
It's been a while, but I'm pretty sure the metro is just Manchester and the abutting suburbs. There is a lot of Hillsborough county that's not part of the Manchester metro.
This market definition goes back to the days when AM ruled.
MassMusicMan
Banned
Arbitron in any market outside of the top 50 = completely useless.
The people and formats in NNE never change. Some stations might evolve, but at the end of the day, you have the country, the classic rock, the classic hits, the oldies, the Jack, the AC, and the CHR. This isn't New York. It's the same two million people and the same white bread formats. One month, one of them will be the top biller, and the next month, it's a different station.
The people and formats in NNE never change. Some stations might evolve, but at the end of the day, you have the country, the classic rock, the classic hits, the oldies, the Jack, the AC, and the CHR. This isn't New York. It's the same two million people and the same white bread formats. One month, one of them will be the top biller, and the next month, it's a different station.
M
Mr_Negativity
Guest
??? What's in the water there? Manchester MSA is a 12 zip code definition? How can that be?
When you create a new ARB market, you can make it whatever you want it to be. Back when Knight Quality owned WGIR they only wanted what was covered by 610 AM's night pattern to be metro Manchester, hence the joke you have now.Mr. Negativity said:??? What's in the water there? Manchester MSA is a 12 zip code definition? How can that be?
If logic prevailed there would be a combined Manchester-Nashua-Concord MSA, with over 500,000 pop. and ranked in the low 90's. But Saga and others worried that including Nashua would make Boston stations look more impressive in a Manchester book. Believe me. This was my crusade for a while until I realized no one else wanted it.
PTR
promotherobot said:If logic prevailed there would be a combined Manchester-Nashua-Concord MSA, with over 500,000 pop. and ranked in the low 90's. But Saga and others worried that including Nashua would make Boston stations look more impressive in a Manchester book. Believe me. This was my crusade for a while until I realized no one else wanted it.
Is it that it would make Boston stations look more impressive, or is it because it would reduce WZID & Rock 101's artificially high #s? As it is, probably half the shares in the Manchester book go to Mass. stations, as they have for decades.
Oldbones said:promotherobot said:If logic prevailed there would be a combined Manchester-Nashua-Concord MSA, with over 500,000 pop. and ranked in the low 90's. But Saga and others worried that including Nashua would make Boston stations look more impressive in a Manchester book. Believe me. This was my crusade for a while until I realized no one else wanted it.
Is it that it would make Boston stations look more impressive, or is it because it would reduce WZID & Rock 101's artificially high #s? As it is, probably half the shares in the Manchester book go to Mass. stations, as they have for decades.
That's exactly what they feared. The Manchester metro is a joke. It's a "designer market" akin to gerrymandering a congressional district. But who cam blame them when you have media buyers who can't be bothered to look past a number? If you can job the ratings to make your station look like a monster, why wouldn't you do it?
PTR
promotherobot said:The Manchester metro is a joke. It's a "designer market" akin to gerrymandering a congressional district. But who cam blame them when you have media buyers who can't be bothered to look past a number? If you can job the ratings to make your station look like a monster, why wouldn't you do it?
PTR
If you're a station manager thinking "short term", you absolutely do this. I like the gerrymandering analogy. Another analogy to the short term thinkers who would do this is to look what happened to Wall Street when the greedheads accepted the phony risk ratings for mortgage-backed securities that no one really understood.
Sooner or later this short term thinking catches up with you. If you run a radio station this way, you either have a market full of advertising suckers who are too stupid to ever learn a lesson, or you're planning on putting up great billings for a couple years and moving on to another market. What you leave behind is a radio station with shattered credibility, and I pity the sales manager who follows trying to clean up that kind of mess.
Lester Young said:promotherobot said:The Manchester metro is a joke. It's a "designer market" akin to gerrymandering a congressional district. But who cam blame them when you have media buyers who can't be bothered to look past a number? If you can job the ratings to make your station look like a monster, why wouldn't you do it?
PTR
If you're a station manager thinking "short term", you absolutely do this. I like the gerrymandering analogy. Another analogy to the short term thinkers who would do this is to look what happened to Wall Street when the greedheads accepted the phony risk ratings for mortgage-backed securities that no one really understood.
Sooner or later this short term thinking catches up with you. If you run a radio station this way, you either have a market full of advertising suckers who are too stupid to ever learn a lesson, or you're planning on putting up great billings for a couple years and moving on to another market. What you leave behind is a radio station with shattered credibility, and I pity the sales manager who follows trying to clean up that kind of mess.
Well the Manchester ARB market has been this way for decades so what is done is done. My rant is just how stupid it is to ignore demographic reality when creating amarket. Anyone would look at a map and say theat Nashua, Manchester and Concord ought to be a single market. It short-changes a region that is much larger and significant than it's ARB rank # would suggest.
PTR
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