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Confusing Radio Spots..

S

Shredder

Scott and Todd will always make fun of radio spots that are sadly written..

I heard one the other day on an internet stream. Some Tequila add. All of a sudden halfway through, Justin Timberlake's name is dropped for no real reason, and at the end, it claims 'Justin Timberlake is not a paid endorser'. I looked up this company, and apparently Justin Timberlake is the president of the whole operation. But the way the spot reads, it doesn't quite make that clear. Rather than saying Timberlake is not a paid endorser at the end, that should have just been left out...

Anyone else hear any bad radio spots that just make you scratch your head at the end?
 
Was there a reference to Myspace (Justin's new toy) in the ad? ::)
 
Shredder said:
Scott and Todd will always make fun of radio spots that are sadly written..

I heard one the other day on an internet stream. Some Tequila add. All of a sudden halfway through, Justin Timberlake's name is dropped for no real reason, and at the end, it claims 'Justin Timberlake is not a paid endorser'. I looked up this company, and apparently Justin Timberlake is the president of the whole operation. But the way the spot reads, it doesn't quite make that clear. Rather than saying Timberlake is not a paid endorser at the end, that should have just been left out...

Anyone else hear any bad radio spots that just make you scratch your head at the end?
Click to expand...

Ive heard this ad before. To me it sounded like an intentional shot at some humor. It seems to be a trend with advertisers lately to be really informal in their ads as a way to make the listener laugh.
 
Shredder said:
Anyone else hear any bad radio spots that just make you scratch your head at the end?
Click to expand...
Yeah, most of them. Anybody heard, "What happened, man?"
Almost enough to go iPod...

Jeff in Sa-ra-so-ta!
 
The thinking here is that they should stick those spots, in which the second half is a brainless, indecipherable and time-wasting 300 MPH disclaimer, at the very end of the cluster. That way, the listeners might be conditioned to expect more actual programming to follow immediately and the tirade wouldn't be a total loss.

They sound like complete scams. Half the spot they're pitching the sponsor, and the rest of it you're being warned about using it. If these travesties have to be aired, put them where they'll do the least damage and get some use out of them. Every other element of the format hour has been studied. Spot loads are elements. Better programming judgement can be applied to them as well.
 
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