It’s interesting that there seems to be surprise at the fortunes of WYCL… I have been expecting this since that first song played a year ago.
Sure, it’s the music. My 107.3 knows I love Elton John, James Taylor, Rod Stewart, Miami Sound Machine, and My Favorites from the 70s. But, it’s the total package, the “Gestalt” of the station, if you will, that makes My 107.3, well, My Radio Station.
It’s the good-natured banter of Kit and Meg – intelligent, fun, with just a hint of sexual tension to make it fun (y’all here that bubbling under the surface, too, right?). Madison midday? No one is better plugged into the Emerald Coast than she is! And the afternoons? All I can says is – Whit-less? No! Whit-MORE! CJ Whitmore!
But, I have a concern. After this, can My 107.3 keep Kit and his magical touch on this near-perfect station? Or will he tragically be forced to leave Our Town due to some onerous non-compete? This keeps me up at night, sometimes. After the tragedies of Ivan, Dennis, and even Katrina, can Pensacola come back after such a terrible blow?
My 107.3… it’s My Radio Station. And, this Fall’s Arbitron implies it’s also Pensacola’s Station.
Pure genius.
-Professor.