K
keyser sozay
Guest
Found this on the net.
Dear Local Radio,
Congratulations. You've won. For many years people have been talking about your health, and the likelihood of your survival. You held off all rivals... television, cable, dmx, internet, satellite, and mp3 players. All were signs of your impending doom, and not one succeeded in killing you.
But they weren't your most serious rivals were they? No, your toughest trial came not at the hands of advancing technology, but through misguided political agendas and legislation. Deregulation. Fat cats in suits did their best to rape you blind. The lifeblood of your industry--the deejays behind the microphones, and the music on the airwaves--were devalued to zero. The bottom dollar was always paramount.
They tried to make you believe that a megalomaniacal voice in a faraway place was superior to a competent one in the home studio. They tried to make you believe that listeners wouldn't care if nobody answers the phone. They tried to tell you a national contest would work, but that you should keep it a secret. Then they told you a national contest would work, but that you shouldn't keep it a secret. Radio is a gateway they told you. They didn't tell you once you opened the gate they would shove as much ------ as could possibly fit, right down your throat.
They tried to make their shareholders believe that your beating heart, the small market community radio stations, could be cut further and yet be more profitable. But eventually, they would find themselves trying to prop up the stock prices with spinoffs and pep talks.
Because they were wrong.
Yes, at your foundation, you are built of ads and dollars. But you're much more than that, and the fat cats, for all their vision and success, couldn't see it. When your listeners requested something different, they were given jack. Radio stations with no deejays, no promotions, no format, and no budget. And that's not much of a radio station at all.
No, Local Radio, you are the deejay who makes a caller's day with a nice comment. Or the intern who makes a kid smile by giving them a t-shirt. Or a newshound who risks life and limb chasing a tornado. This is who you are. You're a Program Director who believes in bringing young talent along with airchecks and positive reinforcement. You're a part-timer, eager to learn and get better.
So, as the fat cats struggle through their death throes, please take this moment to gather yourself, regain your balance, and prepare for a new era. You're back Local Radio. And you're looking good.
Yes, new fat cats will rush to fill the void left by the previous landlords. And many of them will be no better than the former overlords. But the word is out. Big radio companies who want to survive will not overlook you.
Sincerely,
Anonymous
Dear Local Radio,
Congratulations. You've won. For many years people have been talking about your health, and the likelihood of your survival. You held off all rivals... television, cable, dmx, internet, satellite, and mp3 players. All were signs of your impending doom, and not one succeeded in killing you.
But they weren't your most serious rivals were they? No, your toughest trial came not at the hands of advancing technology, but through misguided political agendas and legislation. Deregulation. Fat cats in suits did their best to rape you blind. The lifeblood of your industry--the deejays behind the microphones, and the music on the airwaves--were devalued to zero. The bottom dollar was always paramount.
They tried to make you believe that a megalomaniacal voice in a faraway place was superior to a competent one in the home studio. They tried to make you believe that listeners wouldn't care if nobody answers the phone. They tried to tell you a national contest would work, but that you should keep it a secret. Then they told you a national contest would work, but that you shouldn't keep it a secret. Radio is a gateway they told you. They didn't tell you once you opened the gate they would shove as much ------ as could possibly fit, right down your throat.
They tried to make their shareholders believe that your beating heart, the small market community radio stations, could be cut further and yet be more profitable. But eventually, they would find themselves trying to prop up the stock prices with spinoffs and pep talks.
Because they were wrong.
Yes, at your foundation, you are built of ads and dollars. But you're much more than that, and the fat cats, for all their vision and success, couldn't see it. When your listeners requested something different, they were given jack. Radio stations with no deejays, no promotions, no format, and no budget. And that's not much of a radio station at all.
No, Local Radio, you are the deejay who makes a caller's day with a nice comment. Or the intern who makes a kid smile by giving them a t-shirt. Or a newshound who risks life and limb chasing a tornado. This is who you are. You're a Program Director who believes in bringing young talent along with airchecks and positive reinforcement. You're a part-timer, eager to learn and get better.
So, as the fat cats struggle through their death throes, please take this moment to gather yourself, regain your balance, and prepare for a new era. You're back Local Radio. And you're looking good.
Yes, new fat cats will rush to fill the void left by the previous landlords. And many of them will be no better than the former overlords. But the word is out. Big radio companies who want to survive will not overlook you.
Sincerely,
Anonymous